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Bora Özkent NEW VENTURE DEVELOPMENT DAY-2

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Bora Özkent

NEW VENTURE

DEVELOPMENT DAY-2

WHAT IS A STARTUP?

New Venture Development, Bora Özkent 2014

2

Why?

Since WW2

startups have

made %50 of all

innovation and

95% of radical

innovation in US.

24 times more

innovation per R&D

dollars.

New Venture Development, Bora Özkent 2014

3

4New Venture Development, Bora Özkent

2014

5New Venture Development, Bora Özkent

2014

6New Venture Development, Bora Özkent

2014

Startups Are Not Smaller Versions of Big

Companies

New Venture Development, Bora Özkent 2014

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8

WHAT IS A STARTUP?

a human institution

designed to deliver a

product or service

under extreme uncertainty

experiment

Companies vs Startups

New Venture Development, Bora Özkent 2014

12

A startup is a hypothesis

(or a set of hypotheses)

Every hypothesis needs testing

hypothesis testing methods

New Venture Development, Bora Özkent 2014

15

LEAN STARTUP

New Venture Development, Bora Özkent 2014

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70%10 % make money

fail

New Venture Development, Bora Özkent 2014

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Moststartups

fail from alack of

(paying)customers.

New Venture Development, Bora Özkent 2014

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We need

structured

learning before we

execute.

New Venture Development, Bora Özkent 2014

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Startups are special creatures

• There Are No Facts Inside

Your Building, So Get

Outside

• Failure is an Integral Part

of the Search for the

Business Model

• If You’re Afraid to Fail

You’re Destined to Do So

• Validate Your Hypotheses

with Experiments

• No Business Plan

Survives First Contact

with Customers

• Startup Metrics are

Different from Existing

Companies

• Fast, Fearless Decision-

Making, Cycle Time, Speed and

Tempo

• If it’s not About Passion, You’re

Dead the Day You Opened your

Doors

• Startup Titles and Functions

Are Very Different from a

Company’s

• Preserve Cash While

Searching. After It’s Found,

Spend

• Communicate and Share

Learning

• Startups Demand Comfort with

Chaos and Uncertainty

RUNNING WITH LEAN

CANVAS

26New Venture Development, Bora Özkent

2014

Validate Problem/Solution Fit

Problem/Solution Fit

Product/Market Fit

Scal

e

Do I have a problem worth solving?

Thursday, November 4, 2010

Achieve Product/Market Fit

Have I bui l t something people want?

Problem/Solution Fit

Product/Market Fit

Scal

e

Thursday, November 4, 2010

Requireme

nts

Relea

se

Developme

ntQ

A

Some learning

Very l i t t le learning

Most learning happens here

Thursday, November 4, 2010

Requireme

nts

Relea

se

CustomerDiscovery

CustomerValidation

ContinuousDeployment

Thursday, November 4, 2010

Before Product/Market Fit

Validated Learning

Pivots

Problem/Solution Fit

Product/Market Fit

Scal

e

Thursday, November 4, 2010

After Product/Market Fit

Growth

Optimizations

Validated Learning

Pivots

Problem/Solution Fit

Product/Market Fit

Scal

e

Thursday, November 4, 2010

New Venture Development, Bora Özkent 2014

33

Business Model vs Business Plan

A document investors make you write

that they don’t read

Thursday, November 4, 2010

Business Model vs Business Plan

A single diagram of your business

Thursday, November 4, 2010

Homework for Tomorrow

• Read Running Lean

– Part-2 Create Your Lean Canvas (Pages 23-45)

• Watch Video Again: Running Lean / Ash Maurya

https://www.youtube.com/watch?v=7o8uYdUaFR4

• Optional: Visit Ash Maurya’s You Tube Channel and Watch

an extra video and prepare

comments:https://www.youtube.com/channel/UCimRGeoiw

UPmIddym-HdaCg

• Prepare the first version of your Lean Canvas (Use

LeanStack.Com for documentation)

• Send it to me until latest 12 AM tomorrow as single slide

with your team name on it.

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