data minmings days watson anlytics - one day, many ... · ibm’s statements regarding its plans,...

© 2014 IBM Corporation

Sven Fessler

Business Analytics Specialty Architect

Watson Analytics

Redefining the analytic experience


Please Note:

IBM’s statements regarding its plans, directions, and intent are subject to change or

withdrawal without notice at IBM’s sole discretion.

Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.

The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information

about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described

for our products remains at our sole discretion.

2


Watson is cognitive computing

3

1. Understands

natural

language

2. Generates

and

evaluates

hypotheses

3. Adapts

and learns

� Watson understands me.

� Watson engages me.

� Watson learns and improves over time.

� Watson helps me discover.

� Watson establishes trust.

� Watson has endlesscapacity for insight.

� Watson operates in a timely fashion.


IBM Watson Solutions

IBM Watson Transformation

IBM Watson Foundations

IBM Watson Innovations

Provides the big data and analytics capabilities that fuel Watson

Products based on

Watson’s core attributes and

capabilities

APIs, tools, methodologies, SDKs, and infrastructure that

fuels Watson

Bespoke solutions designed to meet some of industries most demanding needs leveraging

cognitive capabilities

IBM Watson Ecosystems

The Watson Developer Cloud, Watson Content Store and Watson Talent Hub driving innovation from partners

Watson, Watson Everywhere

IBM Watson family


I don’t understand38%: Lack of understanding how to use analytics to improve

the business

I don’t have the skills28%: Lack of skills internally in the line of business

I don’t have the time34%: Lack of bandwidth due to competing priorities

Analytics Needs to Keep Pace…Obstacles preventing wide spread adoption of analytics

Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute for Business Value study. Copyright © Massachusetts Institute of Technology


� There is an opportunity for a new product that

reveals and combines cognitive analytics with statistically-interesting relationships within big data

to those who lack advanced statistics skills

– Big data is so large and complex that it is difficult to process using on-hand database

management tools

– Statistical analysis and data mining are complicated; there aren’t enough trained

Analytic Professionals

– Organizations are ill-equipped to fill gaps between Business Users and Analytic

Professionals

– Changes to existing products won’t enable these users to bridge the gaps

Changing Market Conditions Require a New Analytic Approach


GUIDE & AUTOMATEyour analysis to lower the barrier for predictive analytics

DISCOVER & PRESENT key drivers and relationships using interactive visuals and plain language

BE SELF RELIANT without the need to write scripts or call IT for answers

IBM Confidential: References to potential future products are subject to the Important Disclaimer provided earlier in the presentation

Watson AnalyticsA data scientist always there to guide youSimplify

Consumption


Visual, simple and intuitive

Use natural language to get

started

Visual, simple and intuitive

Automatically suggests visuals to

communicate findings

INSIGHTContext

Presents related facts and insights to guide

discovery

insight

insight

insight

insight

insight

insight

insight

You and your business data

IBM Watson AnalyticsGets you the insights you need to make decisions



I have a question…..

System smarts

helps the user to…

…find relevant data

…user applies

experience and gut

feel…

…system applies

analytic models…

I’ve got the answer. I

know what to do. I’ve made the decision.

…and ”shapes” it…

IBM analytics

Human analytics

…and surface relevant

relationships…

…for the user to interact with

and reshape…

A conversational approach to analytics



Analytics in the Context of Big Data DeepQA: The Architecture underlying Watson

� Generates many hypotheses, collects wide range of evidence, balances the combined confidences of >100 different analytics that analyze the evidence from different dimensions

Each year the EU selects capitals of

culture; one of the 2010 cities

was this Turkish “meeting place of

cultures”


Analytics in the Context of Big Data DeepQA: The Architecture underlying Watson

� Generates many hypotheses, collects wide range of evidence, balances the combined confidences of >100 different analytics that analyze the evidence from different dimensions


Automatic Data Discovery

� Cognitive and conversational approach

� To Explore Results

� Automatic Data Preparation

• Transformation

• Data Quality

� Automatic Summarization (Executive Summary)

• Top findings in data ranked by “interestingness” and

association strength

• Plain language synopsis

� Automatic Exploration

• Guided presentation by selecting fields of interest

• Dynamic Visual Insights

• Users can refine auto generated parameters

� Automatic Modeling

• Auto selection of best models and detection of strongest relationships: Decision Tree (CHAID) and Key Driver

Reports (based on linear and logistic regression)

� Collaboration

• Share with peers

• Comments

� Tablet/Mobile optimization (iPad/Android)

Simplify Consumption


Demo


Natural

language

dialogue

Cloud-based agility

Data discovery

Quick start

intuitive interface

Mobile-ready

IBM Watson AnalyticsReinventing the Analytics Experience for Everyone


Unified analytics experience

Visual

storytelling

Intelligent

automation

Data access

and

refinement

Report and

dashboard

creation

Integrated

social business

Guided

analytic

discovery

IBM Watson AnalyticsReinventing the Analytics Experience for Everyone


Ask a question in plain language


Other relevant metrics

Recommended

visualization


Pop up slides

Predictors

identified

automatically

See more at “Made with IBM”

Booth 10, Expo

See more at “Made with IBM”

Booth 10, Expo

Data quality

scored


Links

Watson Analytics Beta: http://www.ibm.com/analytics/watson-analytics/?S_CMP=az-neo

IBM Community for Analytics: https://www.analyticszone.com/homepage/web/displayHomePage.action

data minmings days watson anlytics - one day, many ... · ibm’s statements regarding its plans,...

Documents