Darrell Gunter, EVP/CMO, Collexis Holdings, Inc.

September 13 -15, 2009

ASIDIC FALL 2009 MEETING

Social Media PlatformsCase Example – American Institute of Physics’s UNIPHY

How can a traditional publisher, society, or journal leverage social media effectively?

• What SHOULD you be offering?

• What is the business model?o For Free?

o For Fee?

o Advertising?

• What opportunities are you already missing?o Bundled offerings?

o Combining “bricks and clicks”?

o Improving your relationship with your community?

• What should you NOT be offering?

My First Professor..My Mom

Gunter’s Market 701 North Ohio Ave. Atlantic City, NY

• Consistency of operation

• Known quantity of quality

• ‘Stock sells the shelf’

• ‘Free Delivery’

• ‘No Tip Policy’

• Best customer service

• Give back to the community

• Shouldn’t your social media site deliver no less than

these characteristics?

Social Media = Neighborhood Store

• Provided Commerce

• Provided Food

• Provided Conversation and Recommendations

• Information Center (Newspapers, TV Guide, etc.)

• Provided Help

• Central Point to Meet

• Represented Trust

AIP Uniphy – Announced 09/09/09

Includes:

• 180,000 Experts Pre-populated

• Over 100 Countries

• Combines Semantic Tagging, Robust Metadata, and

Social Networking Technologies

• Unique levels of updated info on a whole community

Pre-populated Profiles

Pre-Populated Networks

The Future?

SubNetwork for a society

SubNetwork for a journal

Reviewer assignment

SubNetwork of all author of

one publisher

Virtual conferences- network of participants

Network of funded

researchers

www.collexis.com

QUESTIONS?