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Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology Case Study #2 - Enriching the editor’s experience with peer review

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Page 1: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Darrell W. Gunter

EVP / CMO

Collexis Holdings, Inc.

March 23, 2010

Spring ConferenceCONTENT: Uncovering the Value and Benefits of Semantic Technology

Case Study #2 - Enriching the editor’s experience with peer review

Page 2: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Topics for our discussion today

• The AACR situation

• The Collexis technology

• How the technology is applied to AACR’s situation

• The benefits of the solution

Page 3: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

- The Situation

• AACR wanted to achieve the following objectiveso Expand their Peer Reviewer pool

o Find the best reviewer based on a key concept

o Find the best reviewer free of conflict

o Improve the efficiency and effectiveness of the Peer Review process

Page 4: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Collexis Technology

KnowledgeBase FingerprintText

Page 5: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Expert profiles from documents• Expert profiles are

generated automatically from documents and publications

• By “simple” aggregation of the document fingerprints

• Right: Use of the expert profiles as “science marketing” by the John Hopkins University

Page 6: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

The Peer Review Process

• Most important factor to ensure the quality of a journal

• Peer review process – challenges and problemso Workload for the editor and editorial team

o Reviewers only coming from a "inner circle"

o Avoiding incompetent reviewers

o How to identify the best reviewer?

o How to discover conflicts of interest?

o How to balance the workload of reviewers?

o How to make the larger part of the selection process as easy so that it

can be handled by administrative stuff?

.... but still ensure a high quality of selected reviewers!

Page 7: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Indexation Workflow

• Verification of fingerprinting results within seconds

Page 8: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Collexis Peer Reviewer Selection

• Chosing the right reviewers is one of the core

processes to ensure the quality of a journal

• Identifying the reviewers is a very complicated and

time-consuming process

• Collexis expert fingerprints and extensive data mining

to ensure matching expertise and to avoid conflicts of

interest

Page 9: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

- the Foundation for Reviewer Selection

• Fully launched in April 2008, BME is the first pre-

populated scientific social network generated from

PubMed articles

• 1.8 million expert profiles generated with the Collexis

disambiguation process

• More than 30 million co-authorship based relations

• 280,000+ registered users!

Disambiguation quality is key for the success!

Page 10: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Disambiguating Authors

By using our disambiguation methods, we can tell who’s who within a set of source documentation, ensuring that our ‘Fingerprint’ is an accurate proxy for that individual’s expertise.

Using identifying elements, determine who’s who:•Name•Location•Co-Authors•Key Concepts•more…

J. Smith

Page 11: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Disambiguating Concepts

Searching for one concept doesn’t require that you know the technical MeSH term – the tools disambiguate concepts for you as well.

Disambiguate searches based on:

•Synonyms•Related terms•Abbreviations

So without knowing MeSH, you can navigate MeSH.

A search for A search for ““neoplasm”neoplasm”

Page 12: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Applying Fingerprints to Organizational Units

Aggregating individual fingerprints across organizational units allows for the organization to know what individuals know and what groups know together…

• What new publications and have been published?

• Who are the emerging authors and where are they publishing?

• Who is working together? • What are the emerging

trends?• What do we know?

Individual Fingerprints

Aggregated Fingerprints

Page 13: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

4 Steps to the right reviewerIndexing the manuscripts – basic requirement for the Collexis Reviewer selection

Identifying the author within the Collexis expert database BiomedExperts.com to be able to calculate shortest paths

Match the submitted manuscript against the expert database biomedexperts.com

Result example: matching expertise found, but a direct co-authorship between the author and potential reviewer

Page 14: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Reviewer Selection in 4 StepsIndexing the manuscripts – basic requirement for the Collexis Reviewer selection

Identifying the author within the Collexis expert database BiomedExperts.com to be able to calculate shortest paths

Match the submitted manuscript against the expert database biomedexperts.com

Result example: matching expertise but only a single co-authorship degree of separation between author and potential reviewer

Page 15: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Reviewer Selection in 4 StepsIndexing the manuscripts – basic requirement for the Collexis Reviewer selection

Identifying the author within the Collexis expert database BiomedExperts.com to be able to calculate shortest paths

Match the submitted manuscript against the expert database biomedexperts.com

Result example: matching expertise with multiple co-author degrees of separation between author and potential reviewer

Page 16: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Further steps

• Contacting the reviewero After entering an e-mail address an e-mail template can be generated

incorporating the expert profile of the potential reviewer asking

whether he would be willing to review

o Automated e-mail to the top three candidates with tracking and voting

o automatic assignment if one accepts the peer review offer / burden

Page 17: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology
Page 18: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology
Page 19: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology
Page 20: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology
Page 21: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology
Page 22: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Research Profiles: Organizational Views

Page 23: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Research Profiles: Research trends over time

Page 24: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Research Profiles: Internal and External Coauthor Relationships

Page 25: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Research Profiles: Visualizations of Research Network Relationships

Page 26: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Technical Implementation

• Collexis will provide the reviewer selection service in

two ways

Integrated as web services into workflow systems

Peer Reviewer Platform

Page 27: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Technical Implementation

Integrated as web services into workflow systems

Seamless integration

Customized implementation possible – e.g. Study section builder functionalities

Differentiation between internal and external reviewers

Bulk processing of existing internal reviewers

Licensing per article or journal

XML upload of volume or copy & past of single articles

Target groups: Publisher, journals, editors grant funding organizations

Academic organizations for internal reviewing

Page 28: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

- The Situation

• AACR wanted to achieve the following objectiveso Expand their Peer Reviewer pool

o Find the best reviewer based on a key concept

o Find the best reviewer free of conflict

o Improve the efficiency and effectiveness of the Peer Review process

Page 29: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

Key Benefits Reviewer Finder

• Clarity of manuscript

• Determine the best reviewer

• Free of conflicts

• More efficient and effective process

• Ultimately increases profitability

Page 30: Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. March 23, 2010 Spring Conference CONTENT: Uncovering the Value and Benefits of Semantic Technology

www.collexis.com

Collexis Reviewer Finder"Your Path To Expertise"

Darrell W. Gunter

[email protected]

+1.973.454.3475