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Darrell W. GunterChief Commercial OfficerJune 14, 2011

Building Targeted Communities!1

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Our Agenda

• Let’s talk about Web Governance• Building a Community of Practice• The highways to your content• UniPHY

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Web Governance

• What is web governance?

• Why is it important?

• How will it benefit your business?

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Building a Community of Practice

• Understand the special characteristics of your audience?

• What are the key tools that they use on an everyday basis?

• What are the common areas of interest? (What do they want to discuss?)

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Highways to Your Content

• Smart Phones

• Tablets

• Any and all mobile devices

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UniPHY Overview• Scientific Social & Professional Networking– Launched in September, 2009 – Over 28,000 registered users– 1.7M publications– Over 300,000 Pre-populated Researcher profiles

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– Award winning (PROSE award, best eProduct, Physical Sciences. CODIE & ALPSP Finalist)

– Features and functionality continue to be developed

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UniPHY - Current Features• Current features

– CV section, upload a photo– Social Bookmarking site links (FB, Twitter, Digg, etc)– “People you might know”, Blog, Polling – Reading List, Recommend articles– Congratulate authors on recent publications– Jobs and events Calendar – Discussion Groups (Private/Public)

• Centered around users, research, institutions, equipment, events, etc.

• Upcoming features– More powerful, contextualized features being considered

• Access to individual blogs• Times cited per article• Status Updates, “Wall” postings, etc.• More suggested related content

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Pre-populated Profiles

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What drives researchers online?• What are members doing on UniPHY?

• Keep track of collaborators' papers, which can lead members to examine other papers outside their immediate network

• Keep abreast of the work in areas that members are not currently working on but may wish to enter (or reenter) in the future

• Find contacts in various subfields• Updating personal, CV information, publications• Editors - Finding potential reviewers• Engaging in discussions with other members related to their

field of study

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Goals for UniPHY • Consistent development and engagement to increase traffic,

usage, and collaboration– Establishing a solid set of processes to continue to engage and learn

about researcher requirements– Adding content and features to UniPHY that we know that

researchers want– Offer a research workflow product that is unique from other AIP

Products• Adding layer of semantic intelligence to assist with the collaborative process• Consolidating types of relevant data to allow more types of collaborative

activity from one platform

– Improve the way scientific opinions and results are communicated among researchers all over the world

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Foundation of a Community

• Key information and resources germane to their discipline, topic, area of interest, etc.,

• Tools that they use; chat, groups, sharing• Features that recognize expertise• Professional monitoring keep the site the best• Keep it fresh!

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Thank you!