dan shust sxsw future15 convergence
TRANSCRIPT
© Copyright 2011 Resource Interactivehashtag #SXCONV
SXSW FUTURE15 - CONVERGENCEWHAT A DIFFERENCE A YEAR MAKES!
Dan Shust - Resource Interactive’s RI:LabTwitter: @getshust Hash: #SXCONV
Image: flickr / r.f.m II
© Copyright 2011 Resource Interactivehashtag #SXCONV
About our FUTURE15 session
• Focus on Convergence
• 10 Speakers 11:00 am - 1:30 pm
• 12 minutes each + 3 minute break = Future15
• Topics include: 3 screens & the cloud, transmedia storytelling, the backchannel, NFC/RFID and we will even talk about a mobile assassination game.
• Hashtag: #SXCONV Twitter: @getshust
• It will be fun. Let’s get started.
© Copyright 2011 Resource Interactivehashtag #SXCONV
So...let’s look at nine cool things that started happening in 2O1O to drive Convergence forward and help blur the lines even further.
What a difference a year makes!
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O1Social becomes the thread.
Last year...
© Copyright 2010 Resource Interactive
THING O1 / Social becomes the thread.
Jonas Brothers
Nintendo DSi
Microsoft Xbox
Visio IPTV
Mobile
hashtag #SXCONV
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O1The “Like” Button & Social Plugins.
This year...
© Copyright 2011 Resource Interactivehashtag #SXCONV
THING O1 / The “Like” Button
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O2Location matters.
Last year...
© Copyright 2010 Resource Interactive
THING O2 / Location matters.
Mastercard
Gowalla
Foursquare
Sit or Squathashtag #SXCONV
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O2Passive Checkins.
This year...
© Copyright 2011 Resource Interactivehashtag #SXCONV
THING O2 / Passive Checkins
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O3Entertain me now.
Last year...
© Copyright 2010 Resource Interactive
THING O3 / Entertain me now.
Slingplayer
Sirius
NPR
Onlive
Indiana Jones
hashtag #SXCONV
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O3Netflix Everywhere.
This year...
© Copyright 2011 Resource Interactivehashtag #SXCONV
THING O3 / Netflix Everywhere
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O4Birth of the frontchannel.
Last year...
© Copyright 2010 Resource Interactive
THING O4 / Birth of the frontchannel.
Vizio Internet Enabled TVVideo Link: http://www.youtube.com/watch?v=X4juwUcbzVc
hashtag #SXCONV
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O4AppTV.
This year...
© Copyright 2011 Resource Interactivehashtag #SXCONV
THING O4 / AppTV
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O5Commerce atomizes.
Last year...
© Copyright 2010 Resource Interactive
THING O5 / Commerce atomizes.
Polo Rugby
The Limited
1-800-Flowers
Hitman DVDBarnes & Noble
hashtag #SXCONV
© Copyright 2011 Resource Interactivehashtag #SXCONV
This year... CONVERGENCE / THING O5Distributed Commerce Platforms.
© Copyright 2011 Resource Interactivehashtag #SXCONV
THING O5 / Distributed Commerce Platforms
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O6Life is a game.
Last year...
© Copyright 2010 Resource InteractiveNike+
THING O6 / Life is a game.
Facebook Friends
YouTube
Gowalla Pins
CauseWorld
Foursquare Mayorship
MyTown
hashtag #SXCONV
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O6Vail EpicMix.
This year...
© Copyright 2011 Resource Interactivehashtag #SXCONV
THING O6 / Vail EpicMix
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O7Recognition Technologies
Last year...
© Copyright 2010 Resource Interactive
THING O7 / Interactive products.
Red Laser
The Weather Channel
Golf Digest
Google Goggles/Shopping
Blick Magazine
hashtag #SXCONV
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O7Into_Now
This year...
© Copyright 2011 Resource Interactivehashtag #SXCONV
THING O7 / Into_Now
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O8Your reality will be augmented.
Last year...
© Copyright 2010 Resource Interactive
THING O8 / Your reality will be augmented.
Samsung
Samsung
Lego
Yelp!
Tobi FashionistaMicrosoft Project Natal
hashtag #SXCONV
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O8Word Lens.
This year...
© Copyright 2011 Resource Interactivehashtag #SXCONV
THING O8 / Word Lens
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O9Digital is the new paper.
Last year...
© Copyright 2010 Resource Interactive
THING O9 / Digital is the new paper.Apple iPad
Google Tablet Concept
Sports Illustrated
Sports Illustrated Tablet Concept
hashtag #SXCONV
© Copyright 2011 Resource Interactivehashtag #SXCONV
CONVERGENCE / THING O9Uhh...the iPad.
This year...
© Copyright 2011 Resource Interactivehashtag #SXCONV
THING O9 / Uhh...the iPad
© Copyright 2011 Resource Interactivehashtag #SXCONV
What a difference a year makes!
© Copyright 2011 Resource Interactivehashtag #SXCONV
So...are we there yet?
What a difference a year makes!
© Copyright 2011 Resource Interactivehashtag #SXCONV
So...are we there yet?
Have we Converged?
What a difference a year makes!
© Copyright 2011 Resource Interactivehashtag #SXCONV
So...are we there yet?
Have we Converged?
Do we need to use the word “Convergence” anymore?
What a difference a year makes!
© Copyright 2011 Resource Interactivehashtag #SXCONV
Also on Slideshare...
© Copyright 2011 Resource Interactivehashtag #SXCONV
Thanks / AboutDan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative experiences. His unique blend of creative, business and technical experience makes him a favorite among clients where he speaks in real terms about how emerging technology will affect their brands. He is regularly called into projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array of Procter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog, and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E-Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW, National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands.
The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm, it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the development of extraordinary multichannel consumer experiences.
Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with offices in Columbus, Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, our Midwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leads Fortune 500 companies around the world through an ever-evolving internet economy. We bring research-driven insights to our work, creating bold opportunities for consumer engagement and competitive advantage. www.resource.com