czarnowski capabilities presentation and portfolio

Copyright 2011 Czarnowski

All rights reserved.

Exhibits | Strategic | Event Services

ABOUTUS

Best

Exhibit

House!TSEA (2010)

1947 Founded in Chicago, Illinois

Nagle Family Privately Owned & Managed

Worldwide Provider 18 US, 1 Germany, Partnerships

8000+ Annual Projects

Employees: 350 Full-time 2500+ Seasonal

Clients: 1500+ Includes dozens of Fortune 100s

Turnkey Services Exhibits, Strategy, Events

Fast Facts

We love what we do.

DiscoverDesignDefineDeliverMeasure

Exhibits Strategy Events

Trade Show Exhibits

Permanent Installations

Development & Design

Engineering & Fabrication

Warehousing & Logistics

In-house I&D Labor

Planning & Consulting

Pre & Post Show Promotions

Customer Engagement

In-Booth Activities

Graphic & Interactive Design

Measurement

Design & Production

Hospitality & Travel

On-line Management

Press & PR Events

Sales Meetings & Showcases

Mobile Marketing

Services

what is customizable to meet your unique needs.

Offices & Warehouses

Full Service Production

AtlantaBoston

ChicagoDallas

DaytonDenver

DetroitLas Vegas

Los AngelesMiami

New OrleansNew York / New Jersey

OrlandoPhiladelphia

PittsburghSan Francisco

St. GeorgeWashington, DC

Cologne, GermanyWorldwide Partnerships

2012 Shanghai, China

Locations

what is strategically located.

BusinessZone

Partnerships

what leverages cross-industry experience.

Hand-picked to meet your unique needs

Ability to think with a 360º perspective

Strong attention to detail and quality

Specialized In: Strategic ThinkingCreative Mastery Tactical Know-how

Process: Discover, Define, Design, Deliver, MeasureContinuous Improvement Standards

what is effective.RESOURCES

Account & Project ManagersStrategic PlannersExhibit Designers

Graphic DesignersEngineers

Fabrication SpecialistsWarehouse ManagersLogistics PersonnelOn-site Leads

EXHIBITS

Trade Show Exhibits

Permanent Installations

Development & Design

Engineering & Fabrication

Warehousing & Logistics

In-house I&D Labor

EXHIBITS

Understand the nuances of the show floor

Began as an I&D company

Built with efficiencies and flexibility in mind

In-house Design: 3D RenderingsGraphic SupportTechnology Integration

In-house Fabrication: Wood, Metal & Paint OperationsGraphic ProductionCAD & CNC Capabilities

what maximizes your budget.

In-house Labor: Nationwide CoverageCross-trained Crews

Warehousing & Logistics: Network of FacilitiesCzar Managed & Operated

TRADE SHOWS

All rights reserved. Czarnowski 2011.

Nokia60x60Technology

• Daily space transformations through lighting, digital media and graphics

• Lightweight materials

• Engaging retail feel

SPOTLIGHT

CES: Best of Show


SPOTLIGHT

BMA: Golden Key

(Silver)

Tetra Pak | 20x40 | Packaging, Natural Products

• Renewability Matters Campaign• Green Exhibit: 80% recycled, sustainable, eco-conscious materials• Natural wood tones, live foliage, bamboo, plexi from milk jugs• Tetra Pak product cartons displayed as a curtain above live wheat grass


Eset | 20x40 | Software

• Lightweight materials• Oversized graphics with impact• Lighting and digital media incorporated


Novartis | 20x20 | Pharma

• Unique curved structure • Digital media• Clean, simple brand presence


Lilly50x60Pharma

• Flexible and modular system exhibit

• 8 Brands under 1 corporate umbrella

• Exterior: strong, innovative & clean, a scientific presence balanced with human quality of life images

• Interior: custom spaces for each business unit’s product brand

• Tech integration: iMacs, touch screens, lighting


Vurv | 20x20 | Software

• Tech savvy with a strong human element• Interaction with Vurv’s talent management software products• Cost-effective lightweight fabric structure• Oversized graphics, sleek product stations


SPOTLIGHT

BMA: ProComm Award of

Excellence

Philips100x300Healthcare

• Consolidated architectural system

• Lightweight fabric• Impactful lifestyle

imagery• Lighting and

projections• Clearly defined

customer journey through digital media

• Flexibility for various space requirements


American Express | 20x20 | Financial Services

• Clean, simple, flexible, streamlined architecture • Keynote Speakers lead customer engagement efforts


Costa Del Mar | 20x30 | Sporting Goods

• Demonstrate authenticity with environmentally friendly construction process• Maintain visual appeal and functionality• Build property using reclaimed pine wood from a 100 year-old barn in West Virginia• Focus on details like 1950's cooler, wooden porch, pictures of trophy fish


OnStar30x40Technology

• Clean, simple approach

• Big presence• Rental components• Digital media• Service icons for

wayfinding• Showcase quality

product displays

AUTO SHOWS


BMW | Automotive• Premium brand, high-end finishes, attention to detail• Base 6 structure, video components, environmental graphics• Streamlined fabrication, management and installation


MINI | Automotive• Fun, light-hearted brand with unique personality• Interactive phone booth and mailbox• Seamless iPad integration• Base 6 structure, video components, environmental graphics


AudiAutomotive

• Sleek, impressive structure

• Mostly fabric construction

• iPad and social media integration

• Enormous attention to detail and quality

SPOTLIGHT

Event Design Elements App

(silver)


PorscheAutomotive

• High-end, luxury museum-like environment

• Vehicles are the stars• Digital media to

support information gathering


YokohamaAutomotive

• Green exhibit to reflect Yokohama’s low environmental impact tire production process

• Backwall is real foliage literally grown in container palettes and then staged

• iPads delivered key product messaging

PERMA-NENT


Sleep to Live | Retail Showroom Environment | Therapeutic

• Custom diagnostic mattresses: measurement, alignment & analytics• Virtual concierge welcomes visitors to the Decompression Zone• Self-guided choreographed Discovery Path supported by digital media• Sleep quality education in the Sleep, Bed and Pillow Discovery Area

SPOTLIGHT

Event Design: Best use of Media

& Best Retail Environment


SPOTLIGHT

POPAI/Global Shop: OMA

Best Permanent Display

BMW Interactive Kiosks | Dealerships | Automotive

• Design, fabricate and install 365 kiosks within BMW dealerships nationwide• Custom, high-end, sleek piece of furniture that works as an interactive sales aide• Features 1,000 videos, model information, safety features, advertising and promotions• Expansion project in Mexico


Nike LeBron IV | Pop-up Store | Footwear and Apparel

• 6 Day Event: Introduce the new LeBron IV shoe - 500 limited edition • 5,400 sqft pop-up store, 4,500 visitors, concept to completion in 6 weeks• Time-capsule cylinders displayed memorabilia such as hoops and jerseys• Xbox units to play the LeBron games and visit the Nike LeBron website

SPOTLIGHT

Ntl. Assoc. of Store Fixture

Manufacturers Retail Design

Award


Herman MillerShowroom at Merchandise MartChicago

• Fabrication• Production• Installation

SPOTLIGHT

Exhibitor: Edge Award (silver)


St. Jude Medical | Corporate Interior | Medical Device

• Leed certified corporate headquarters building• Chandelier focal point with reflective finishes • Exterior graphic depicted surgeons at work• Interior images reflected patient outcomes


Holidays at Santa’s House, ChicagoUnderwriters Laboratories

• Special seasonal event in partnership with the City of Chicago

• Wonder of North Pole & pic with Santa

• Tree lighting • Interactive media

educates visitors on holiday season safety

• Fairy-tale environment designed to be Santa’s home

STRATEGY

Drives customer engagement into every solution

Activates plans that excite and influence behavior

Designs experiences beyond just architecture

Capabilities:Agency CollaborationBig Ideas and ThemesActivation PlansGraphic Style GuidesInteractive IdeationCustomer Connection PointsMeasurement & Validation

what drives engagement.

STRATEGY

Planning & ConsultingPre & Post PromotionsCustomer Engagement In-Booth ActivitiesGraphic & Interactive DesignMeasurement

Theme:

This simple, powerful word evokes fun, emotion and action.

Story:

The act of jumping is fundamentally an act of play. As a

society, we learn to trust one another as children in an act

of play. We learn to explore. We learn to follow. We learn to

lead. We learn to expand our imaginations. Most importantly

we learn to do it together as a playful tribe building trust

and pushing boundaries. 1.2.3. Jump!

37

Target Audience:

Curve JumpersYou won’t find them resting on the

curve or even ahead of the curve...Curve Jumpers dare to JUMP! the

curve-unleashing ideas that open the endless possibilities of

what’s next.


stage pre-show at-show post-show

objective Initiate Engagement

Make connections with customers and prospects - by unleashing ideas

Create awareness of Czar creative resources

Meet specified measurable objectives

Continue engagement

whatsnext.czarnowski.com

call to action

•Jump start your imagination

•Join us

•Jump the Curve

•Join the Curve Jumper tribe - VIP Launch Party•Get excited about jumping curves - Flash Mob•Select your challenge - eLit•Jump! the curve - Activity•Learn more - eLit Czar Capabilities

•Get inspired by other Curve Jumpers - Speaker Sessions•Shape Ideas to jump the curve - Idea Shaping Sessions

•Join our community

•Seek inspiration

•Share ideas

•Share your Jump! video

connection point

Lead Gen E-Blast VIP Party Flash Mob eLit Activity Speaker Idea Shaping E-Blast Blog

We love what we do.

EXHIBITOR 2011 | Booth #1231 | Sessions W609, W201 and R617JUMP! to what’s next in face-to-face marketing.

1...2...3...

1. eliminates the word “impossible” from your vocabulary.

2. takes customer engagement to a whole new level.

3. transforms challenges into opportunities and turns your imagination into action.

Are YOU ready?

Jumping Curves[juhm-ping] [kurvs]

JUMP! Activation Plan


SPOTLIGHT

BMA: Ace Award & MerComm: Astrid Award

(Silver)

Sonicare40x50Consumer Healthcare

• Customer journey based on previous year’s measurement

• Qualification at entry• VIP experience

included ‘xray’ product detailing

• Private demo area• Public experience

included a brief presentation and hologram projection messaging


Chiron | 30x40 | Medical

• Position Chiron as a dynamic leader in blood screening• Movement through lighting effects based loosely on blood flow• Blood cell models floated above• Cause marketing ‘hearts’ supported the Hepatitis Fund

SPOTLIGHT

BMA: Tower Award (Gold)


Dolby70x80Consumer Electronics

• Club-like experience• Purposeful play

approach to product engagement

• Reinforce the message of Dolby enhancing your entertainment experience: Music, TV, Movies and Gaming

• Maximum impact with projections, lighting and audio engagement

EVENTS

Extends your brand beyond the show floor

Positions effective resources on-site

Capabilities: Theme & Activation PlansCreative Development & ProductionPre & Post PromotionMultimedia & Speaker SupportMeasurement & ValidationComplete Labor & Logistics ServicesSite Research & SelectionOn-Site ManagementOn-Site Labor

what takes your brand anywhere.

EVENTS

Design & ProductionHospitality & TravelOn-line ManagementPress & PR EventsSales Meetings

Product ShowcasesMobile Marketing


PhilipsSales EventHealthcare

• Consistent brand presence across multi-event platform

• Shared properties • Live performances


PhilipsCES BallroomConsumer Electronics

• Consistent brand presence across multi-event platform

• Shared properties • Unique transformation

of a ballroom space


Freightliner | 100x100 | Transportation

• Press and media event• Showcase vehicles• Mad Flap girls supported customer engagement efforts• Photo opportunities used as event follow-up


Nike | Mobile Marketing | Footwear & Apparel

• Celebrate the 2010 World Basketball Festival in NYC• In 5 weeks a commuter bus transformed into a cool mobile retail space• Reclaimed basketball court flooring • Interactive displays and live web stations

SPOTLIGHT

Exhibitor Pop-up, Retail Environment

Award


BMWPress EventAutomotive

• Exhibit space transformed for a press event

• BMW Hydrogen 7 vehicle launch

• Elements of water introduced elements of water to promote the new hydrogen vehicle

• Dramatic projections, lighting and sliding walls for the reveal


BMWTraveling ExhibitAutomotive

• Exhibition in Grand Central Station

• Robin Rhode’s ‘Expression of Joy’ work of art created with a BMW

• Additional ‘Art Cars’ were displayed


Herbal LifeSales MeetingConsumer Products

• Turn-key services• Extravaganza stage

set including projection, video and lighting

• Expo hall management

• General contracting services

• On-site logistics


Barclays Golf PavilionFinancial Services

• Fed Ex Cup Post Season Playoffs

• Westchester Country Club, New York

• 82‘x50’ Double-deck structure included: birch flooring, lounge seating, bar area


BMWGolf EventAutomotive

• PGA Sponsorship• Ultimate BMW golf

experience• Leveraged exhibit

properties to reflect quality and excellence

Are YOU ready?

1...2...3...

We love what we do.

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