festive decoration. advertising and information 2013
DESCRIPTION
We would like to invite you to participate in the 3rd exhibition «Festive decoration. Advertising and Information» will be held on 16 - 18 October 2013 at the exhibition centre «Lenexpo», Saint-Petersburg. It is undoubtedly a long-awaited and significant event which will unite on one platform the largest players of the city festive decoration market, operators of outdoor and transit advertising, advertising agencies & PR-companies, manufactures of business-souvenirs, representatives of branch Committees, specialized Higher Education institutions and etc.TRANSCRIPT
Specialized exhibition
FESTIVE DECORATION. ADVERTISING AND INFORMATION
16 – 18 October 2013
• It is the only exhibition of such specialization in the North-West region
• It covers all themes of city advertising and festive decoration
• The exhibition “Festive Decoration. Advertising and Information” was attended by more than 5 thousand people. The vast majority of them are chief executives of the companies deciding on the order placement
• 40% of exhibitors are leading advertising companies that do not take part in any other exhibitions
PROJECT UNIQUENESS
The size of the Russian advertising market amounted to 297.8 billion rublesexcluding VAT in 2012, growth rates are 11–13% per year.
EXHIBITION PROJECT RELEVANCE
48%
5%
19%
1%
14%
13% TV
Radio
Internet
Other
Published media
Outdoor advertising
16 – 18 October 2013LENEXPO exhibition complex St. Petersburg, Russia
Holding of the exhibition in October provides the opportunity for all those involved in the decoration of streets and squares, parks and public gardens, restaurants, shopping centres and petrol stations to find the best operators of festive decoration and outdoor advertising at the right time. All the parties concerned will have enough time to specify their ideas, form projects and select suppliers. It will make it possible to approach orders according to plan and reasonably and thereby save time, money and other resources.
EXHIBITION TIME AND VENUE
Exposition
Demonstration of the latest achievements in festive decoration, outdoor and material design, etc.
PROJECT STRUCTURE
Business programme
Formats: workshops, round table discussions, master classes, presentations, open discussions
Themes: advertising in all its media, city decoration, design, new technologies, legislation, government regulation, education and international experience in the field of marketing communications
• Conference “Tools of Internet marketing to promote your company”
• Competition for companies engaged in wide format outdoor and interior printing
• North-West International Festival of Social Advertising MiruMir
• 10th Master class of Igor L. Vikentiev “Formation and promotion of personality brand: an intellectual, leader, expert. Common mistakes of smart people and effective techniques”
• Master class “New technologies in market research: search for sources and methods of objective information about target audience or how to organize objective market research with minimum efforts and costs?”
BUSINESS PROGRAMME
• Manufacturers and suppliers of equipment for production of advertising (outdoor, illuminated, decoration of point of sales)
• Promotional print
• Corporate giftware
• Advertising and PR agencies
• Specialized media
• Internet advertising
• Transit advertising
• Festive decoration and lighting
EXPOSITION
Visitors in 2012• 90% of industry experts• 50% of visitors are representatives of different regions
of Russia and countries of the near abroad• 10% are foreign visitors• 60% of visitors are chief executives
of the companies
TARGET AUDIENCE OF THE PROJECT
• Professionals of traditional and new advertising media, top managers and directors for advertising and promotion of Russian companies
• Festive decoration market players• Representatives of large stores, salesrooms, business centres,
restaurants, night clubs• Entertainment companies
CONTACT DETAILS
ExpoForum JSCBld. 2, 15, 26th Line V. O.St. Petersburg 199106, RussiaTel. +7 812 240 40 40 (ext. 201)Mobile phone +7 921 334 0710 E-mail: [email protected]
NatalyaYudnikova
PROJECT LEADER
ExpoForum JSCBld. 2, 15, 26th Line V. O.St. Petersburg 199106, RussiaTel. +7 812 240 4040 (ext. 203)Mobile phone+7 921 425 85 93E-mail: [email protected]
AnastasiaSokolova
PROJECT MANAGER
ExpoForum JSCBld. 2, 15, 26th Line V. O.St. Petersburg 199106, RussiaTel. +7 812 240 4040 (ext. 224)Mobile phone+7 921 425 85 93E-mail: [email protected]
DianaGuseva
TECHNICAL SERVICE MANAGER