CUSTOMERS IN NETWORKS

ChangePlayBusinessLondon  :  :  30.11.10

Antony  Mayfield,  iCrossing

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@amayfield

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(On your agenda as...)Market dynamics and customer services in a changing economy:

how do you identify your customer and communicate

effectively?

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(On your agenda as...)Market dynamics and customer

services in a changing economy: how do you identify your

customer and communicate effectively?

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(On your agenda as...)Market dynamics and customer services in a changing economy:

how do you identify your customer and communicate

effectively?

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(On your agenda as...)Market dynamics and customer services in a changing economy:

how do you identify your customer and communicate

effectively?

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CHANGINGeconomy

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http://goo.gl/9Um7E

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http://goo.gl/a0Zpz

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OUT OF DATE business models

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EDGE | CORE

DATA DELUGE12

EVERYWHERE WEB

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COMPLEXITY14

NETWORKS15

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CUSTOMERSin the networks

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UNDERSTANDyour networks

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BE PRESENTin your networks

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BE USEFULto your networks

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IF IN DOUBTpull don’t push

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COMMUNICATINGin networks

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LITERACY

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DEFAULT TO SOCIAL

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DEFAULT TO SOCIAL

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DEFAULT TO SOCIAL

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TECHNICAL

findableportableshareable

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DESIGN

platformsprinciplesprocesses

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MEASUREMENTis listening

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TOOLS|CULTURE

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ZAPPOS

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E-BOOKShttp://goo.gl/NrTZj

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meandmywebshadow.com

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Email: antony.mayfield@icrossing.co.uk Sites: icrossing.co.uk | antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk

Thank you

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