vokant 2013 presentation (customers)
TRANSCRIPT
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• Thermal underwear has been produced in Finland since the early twen7eth century and ini7ally became widespread among athletes, hunters and fishermen.
• General acceptance and widespread use of thermal underwear came during the 1st World War in 1914 and since then it is being ac7vely used for everyday wear, especially in winter.
• Today, due to applica7on of the latest materials, underwear has refined its proper7es such as an ability to remove moisture and maintain warmth. Guahoo TM purposefully and successfully combines in its products, tradi7ons of the past and achievements of modern technology.
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WHO ARE WE? Vokant Management OY is a sportswear company based in Finland. It specializes in sport and outdoor apparel, thermal and func7onal base layer, -‐ the owner of two popular brands of thermal underwear. It has been opera7ng in the market since 1998. The headquarters of Vokant Management Oy is based in Espoo, Finland. The representa7ve Office of Vokant Management Oy is located in Moscow, Russia
Vokant Management Oy started its commercial ac7vi7es impor7ng thermals and technical underwear to Finland and Russia from the United States. The company has created its own brand of thermals and technical underwear Guahoo® and launched in Europe, where it became very popular. Later a second brand Laplandic® was born to cater to growing demand of the lower price segment. The company began to increase the assortment of Guahoo®. In addi7on to thermal and technical underwear, summer and outerwear clothes for spor7ng and outdoor ac7vi7es are now being produced under Guahoo® mark.
HISTORY 1998 2003
2009
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Sportswear apparel Guahoo® are designed with a balance of various life styles, fashion trends and Finnish design tradi7ons. The key words for Guahoo ®: Quality, Design, and Technology
OUR TRADE MARKS
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The assortment of Guahoo® includes the summer collec7on of: • Thermal underwear • Summer t-‐shirts and socks • FuncAonal ouBits for sporAng in any season • Trousers • Jackets • Shorts Winter collec7on includes: • Thermal underwear • Thermal socks • FuncAonal ouBits for sporAng in any season • Jackets • Turtleneck short • Zip turtleneck short Accessories and thermals for sport and outdoor acAviAes
OUR TRADE MARKS
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The Laplandic® thermal underwear is designed specially for severe weather and quickly became popular among a wide audience. It has become indispensable in cool and cold weather while at work or at rest.
People who work in low temperature are naturally drawn to Laplandic® while it is also suitable for everyday wear.
The Laplandic® is:
• Classic base layer for work wear
• Suitable for everyday use
OUR TRADE MARKS
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THE STRUCTURE OF ACTIVITIES
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APPAREL DESIGN
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The design of our models are being created under the supervision of our Finnish chief designer, who cooperates with experienced European, US and Asian designers. Pacerns of each model are carefully designed by our technologists with standard sizes and shapes to match with people from different con7nents, in accordance to technical standards in different countries.
HIGH QUALITY STANDARTS
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We focus intensely to offer quality clothes that fit such requirements of our customers as: • Comfort and convenience • Warmth maintaining and removal of
excessive moisture from the body surface • Rain and wind protecAon • Compliance with fashionable trends • Excellent quality
PRODUCTION & QUALITY CONTROL
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We thoroughly select our suppliers and manufacture our goods only at the factories that have a proven track-‐record and are reliable partners. They must have legal, clear and transparent documenta7on and the ability to produce quality goods using modern equipment and innova7ve materials.
PRODUCTION & QUALITY CONTROL
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Employees of the produc7on department in close coopera7on with SGS, constantly control the product quality directly at the factories during produc7on process based on ISO interna7onal standards; • Strive to ensure the quality, safety and durability
of our products; • Ensure that the method of distribu7on complies
with regulatory requirements and market condi7ons;
• Carry out audits and cer7fica7on • Inspec7ons • Tes7ng The basis of the quality includes control of the produc7on process in all stages beginning from a row of materials prior to packaging and shipment. All this allows us to have minimum percentage of defects in our produc7on.
PRODUCTION & QUALITY CONTROL
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We consider it is necessary to take an ac7ve posi7on in the protecAon of the environment and therefore carefully select our partners and cooperate only with factories which priori7ze environmental issues and minimize impact upon it. Addi7onally, our partners are only companies that do not use child labor and take care of their employees, providing them with comfortable working condiAons.
PRODUCTION & QUALITY CONTROL
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Guahoo products have par7cularly high quality due to the fact that we choose modern fabrics that combine both natural materials and innova7ve synthe7c fibers including, but not limited to, wool, cocon, bamboo fiber, HeatwarmTM-‐ac7ve, SohwarmTM, EnerUp ®, Meryl ® Skinlife, Clean Cool ® and many others.
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PRODUCTION & QUALITY CONTROL
MARKETING & ADVERTISING
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The key points of our ac7vity are markeAng research and brand promoAon. We constantly do: • Market research • Product tes7ng • Qualita7ve consumer market research
All this allows us to understand requirements of the customers and propose high quality goods at the right price.
MARKETING & ADVERTISING
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We constantly support our brands with brand promo7on campaign including press, Internet, and PR. We offer our distributors a large number of ready layouts of POS-‐materials such as: • Branded boxes • Signs • S7ckers • Mobiles • Posters • Catalogs and branded bags This allows our distributors to submit our products to the outlets. Moreover, we always help our partners to develop their own media planning and when necessary to draw up the models of promo7onal materials for free.
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Our company structure has its own logisAcs department, which carries out all the work of organizing delivery of goods and customs clearance. For shipments, we cooperate only with large transport companies with 3PL warehouses on every con7nent.
LOGISTICS
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Our distribu7on network currently includes: Scandinavia, Western, Central and Eastern Europe, North America and Asia.
DISTRIBUTING
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The priority points of the near future development of our collec7ons are: • Design • Technological components (innova7ons
and ecology) • FuncAonality • Quality
0UR VISION
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The basis of our business is increasing the number of partners, who can trust us and can rely on us. Running our business, we s7ck to the principal rules: • Fair play • Sustainability and integrity • Always listen to our partners, clients and
customers
PRINCIPAL RULES
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Vokant Management Oy Upseerinkatu 1-‐3 FIN-‐02600 Espoo Finland Tel.: +358 (10) 666 7860 www.vokant.fi www.guahoo.eu www.laplandic.eu [email protected] Representa7ve office Ogorodny proezd, 5, building 3 Moscow, Russia Tel.: +7 (495) 544-‐50-‐94 www.vokant.ru www.guahoo.ru www.laplandic.ru [email protected]
CONTACT US
THANK YOU!