curve communications - products and services client brochure

8/9/2019 Curve Communications - Products and Services Client Brochure

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WE GET YOUNOTICED.NOTHING IS MORE IMPORTANTTHAN BUILDING YOUR COMPANYS REPUTATION, SO IT STANDS ABOVE MARKETPLACE CLUTTER.


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ITS ABOUTIMAGE-SHAPING

AND OPINION-MAKINGPhoto: Courtesy of FullyLoadedTea


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LETTER FROM CEO

Curve Communications is here to help.As one of Canadas leading public relations andmarketing firms, our specialized communications team has theknow-how to bring a range of campaigns together under one roof.From product launches and full-service brand development to media andpublic relations, social media, and a variety of creative services, Curves team of

experienced professionals can do it all.

Thinking outside the box to provide efficient and innovative communications strategies is at the core of our

existence. We strongly believe that each project is an opportunity to showcase our diverse talents across a

broad spectrum of services, which will help keep your audience informed and up to speed on everything

your company has to offer.

At Curve, our Product & Services clients trust us to provide them with exactly what we would expect fromourselves: constant communication, attention to detail, and most importantly, exceeding expectations.

What do Sun Peaks Resort, Whistler Brewing Company, Capital Direct, the David Suzuki Foundation,

and UNICEF have in common? They all have Curve in their corner, working hard to help them reach their

communications goals.

Whatever your needs, Curve will ensure your message resonates with your targeted audience, giving you

the ultimate competitive edge for your product or service.

George Affleck

PRESIDENT AND CEO


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A REPUTATION FOR EXCEPTIONAL

RESULTS AND UNRIVALLED

CONTACTS

HOW WE CAN HELP

Curves raison dtre is your satisfaction.We exist because of you, our valued clients,

which is why we always go the extra mile. Our teamworks tirelessly to exceed client expectations and to positivelyimpact on your bottom line results.

Whatever your product or service offering, you can rest assured that Curves team of

communications specialists will boost your profile and generate powerful and valuable

attention for your business, bringing your message to thousands of potential new customers.

A great reputation gets noticed and is vital in difficult economic times when competition is at its most

fierce. Dont get lost in the shuffle, venture beyond the expected to ensure your message is heard, and your

brand remains top of mind.


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Curve Communications is a full serviceagency that drives business improvement

through an in-depth understanding of branding,marketing, and media relations. We offer an evidence-basedIntegrated Communications Solution, providing clients with a convenient

one-stop shop for all of their multi-disciplinary marketing needs.

Founded in 2000, with offices in Vancouver and Toronto, our team has grown to include a

rich mix of former journalists and marketing professionals, recruited to give Curve a distinctblend of highly individualized talents and unrivalled media contacts.

Our passion is to provide our clients with the creative and strategic talent necessary to develop and

implement customized communications programs at a local, national, and international level. We possess

a wealth of experience using traditional and non-traditional media to amplify exposure and further your

specific goals.

WHO WE ARE

UNIQUEINDUSTRY INSIGHT,HIGHEST PROFESSIONALSTANDARDS


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IMPACTBOTTOM LINE RESULTSTHROUGH SUPERIOR SERVICE

Photo: Courtesy of Travellers Deck


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SERVICES AT A GLANCE

PUBLIC & MEDIA RELATIONS Simply put, Public and Media

Relations is communication. We place effective messages in

media, generating valuable attention for our clients. After all, an

editorial is the ultimate endorsement.

MEDIA BUY & MEDIA PROMOTIONS We keep a firm grasp on

competitive media options that best serve our clients, including:

TV, radio, print, outdoor, transit, and online outlets. Curve will

fuse your media buy with innovative media promotions, ensuring

strong market saturation.

SOCIAL MEDIA MARKETING The marketplace is ever evolving,

and social media has created a shift in how we now read, share,

and discover the news. Curves team will help you adapt to

social media, or word-of-mouth marketing, in order to connect

in the online world to form key relationships for your business

through consumer-generated media.

ADVERTISING CREATIVE Its about effective creativity. Curve

communicates your brand through thought-provoking and

compelling design. We offer strategic planning, creative

development, production services, and design implementation,collaborating with top designers to bring breakthrough concepts

to life.

BRAND DEVELOPMENT & PRODUCT LAUNCH Curve can help

you develop a brand identity unique enough to break through

marketplace clutter, reaching your intended target audience.

Whether launching a new business, brand, or product line,Curves experts are here to help.

Curve delivers the following attention-generating and cost-effective services:

Curve has gone far and

beyond what I have

expected. The Curve staff

are unmatched in customer

care and attention. They

take in all my thoughts andideas and really deliver

what is best for me. Curve's

resources and ability to

deliver on tight deadlines

has been proven again and

again. I have been a client

for three years now, and will

continue to be for a long

time to come. I give Curve

praise on the work that they

have done and in the manner

in which they have done it.

Curve is setting the bar in

the industry.

Arkadiusz Lewandowski,

President,

Garador Enterprises


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SERVICES AT A GLANCE

MEDIA TRAINING & MESSAGE DEVELOPMENT

Curve offers comprehensive, high-impact media

spokesperson training to ensure your message is

communicated clearly, efficiently, and on point

every step of the way.

B2B MARKETING COMMUNICATIONS Curve

provides influential integrated communications

solutions for Business-to-Business (B2B) marketing

for our clients in niche markets. We define,penetrate, and assist with lead generation, market

research, direct mail, list services and targeted

distribution, telemarketing, trade shows, and gifting

events.

EDITORIAL/SPEECH/REPORT WRITING Our team

of professional writers and former journalists havea sharp eye for detail and a keen sense of what

makes an attention-grabbing story. We are fast,

accurate, reliable writers who adhere to strict

CP style, while providing relevant and valuable

content.

WEBSITE DESIGN & SEARCH ENGINEOPTIMIZATION (SEO) We assist clients from small

start-up companies to large businesses make

a lasting impression. With our teams diverse

experience in website design, coupled with

writing for web, branding, and SEO, we ensure

your identity and messaging is communicated

effectively, while maintaining a top search enginepresence to maximize exposure and site visitation.

Photo: Courtesy of Bootlegger.


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CASE HISTORIES

Our Product & Services clients have enjoyed measurable improvementsbecause of our innovative communications strategies and design solutions.

TRAVELLERS DECK

AREA OF EXPERTISE: Media Relations

CHALLENGE: To introduce Travellers Deck to the Lower Mainland, establishing the product as the new,

innovative Vancouver food and shopping guide.

RESULT: Within a month of working with Curve, Travellers Deck was featured in prominent media outlets,

including About.com, Fashion Magazine, the Style Spy, an article by food critic Mia Stainsby in theVancouver Sun, and a TV appearance on Global Morning News.

PROJECT DESCRIPTION: Travellers Deck is an independent go-to guide for eating and shopping in

Vancouver. The deck provides 100 Best Local Places to Eat and Shop in the city. Due to Curves

reputation for successful product launches and innovative ideas, Travellers Deck sought the agencys

services to launch the new product through aggressive media relations and promotional strategies.

FULLY LOADED TEA

AREA OF EXPERTISE: Product Marketing / Media Relations

CHALLENGE: To garner ongoing coverage and exposure for the luxury tea company nationally across

Canada and into the US market.

RESULT: Curve ensured Fully Loaded Tea was partnered and linked to high profiled events, including

the Juno Awards, LOreal Fashion Week in Toronto, and the Emmys in L.A. On top of being linked with

exclusive VIP events, Curve garnered an extensive amount of coverage in major publications across

Canada, including Flare Magazine, Fashion Magazine, Wish Magazine, Homemakers Magazine, Food &

Drink Magazine, among others. Curve continually sought to bring FLTs fresh tea philosophy to the movers

and shakers in Canada and the US. The client saw a tangible spike in business, and the cross-border

coverage allowed FLT to expand into the highly lucrative US marketplace.

PROJECT DESCRIPTION: Fully Loaded Tea is an innovative tea company, producing distinct blends of

whole leaf green and black teas. Curve was hired to raise awareness of the bold, opinionated blends in keydemographics and markets in Canada and the US.


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CASE HISTORIES

UNICEF

AREA OF EXPERTISE: Media Relations

CHALLENGE: To execute various and ongoing media relations campaigns to promote the organizationsfundraising endeavours, such as Trick-or-Treat for UNICEF, Spread the Net, and Holiday Giving.

RESULT: For the past three years, Curve has garnered extensive media coverage for UNICEF by generating

consistent buzz, keeping the non-profit organization top-of-mind. UNICEF is often called upon to speak on

vital world issues, which Curve helps facilitate, and offers media training to UNICEFs key spokespeople

whenever necessary.

PROJECT DESCRIPTION: As UNICEF BC & Yukons media relations company, Curve works year-round onspecific UNICEF philanthropic efforts. The organization is the worlds leader for children, working in 156

countries and territories to save, protect, and enhance the lives of children.

BOOTLEGGER

AREA OF EXPERTISE: Media Relations / Media Training

CHALLENGE: To effectively communicate and raise the profile of the Jeaneology campaign, and the

companys Jean Experts in key Canadian markets across the country.

RESULT: The Jeaneology campaign aimed to find the perfect denim fit for every body shape through an

aggressive national media relations campaign. Curve achieved major coverage in high profiled publications,

online blogs, and on TV programs across Canada, including Shaw TV, Global TV, CTV, Canada AM, and

City TV. The immense coverage garnered equaled roughly half a million dollars in advertising expenditure,

raising the profile of Bootlegger and its Jean Experts in all targeted markets.

PROJECT DESCRIPTION: Bootleggers Jeaneology campaign was developed to ensure customers

found the perfect fitting and most flattering jeans for their body type. Curve prepared Bootleggers expert

Jeaneologists to spread their flattering gospel with comprehensive media training and targeted press

interviews nationally across Canada.


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Photo: Courtesy of UNICEF

"The creative abilities

of the Curve team

continue to amaze

all of us at UNICEF.Since we started

working with Curve,

we have received

more media hits

than ever before.

The increase in

funds to UNICEF

is a direct result of

Curve's strategic and

innovative marketing

abilities."

Shirley Kepper,

UNICEF-BCY Region

CASE HISTORIES


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CASE HISTORIES

DAVID SUZUKI FOUNDATION

AREA OF EXPERTISE: National Media Buying / Social Media / Advocacy

CHALLENGE: To execute a national advocacy campaign, titledHealthy Oceans, for the establishment of Marine Protected Areas off

Haida Gwaii (Queen Charlotte Islands).

RESULTS: Curve oversaw the creation of a multi-platform brand

featuring radio, TV, print, and online materials - driving individuals

to the advocacy webpage. The webpage, healthyoceans.ca, was

developed from the ground-up and heavily optimized to attract

individuals who might have missed the traditional media campaign

component. The paid component of the online campaign saw

use of Google and Facebook advertising tools, as well as banner

advertising on select media partner web pages. Unpaid components

saw the campaign make extensive use of social media, joining

the conversation on relevant news stories and blogs, seeding

this dialogue with inbound links for SEO and traffic purposes,and participating in social media forums where environmental

issues were discussed. The campaign was a resounding success

and within a week of its launch had elicited a response from the

Department of Fisheries and Oceans.

PROJECT DESCRIPTION: Societys awareness about the environment

is at an all-time high, ranking as a top concern next to healthcare,

education, and justice. Curve was charged with elevating public

consciousness about Canadas lack of marine protection through the

David Suzuki Foundations Healthy Oceans campaign. The purpose

of the advocacy campaign was to drive individuals to a website,

where they could complete and submit a letter voicing their support

for Marine Protected Areas to the Minister of Fisheries and Oceans.

"On behalf of the David

Suzuki Foundation, I

want to express my

appreciation for the work

Curve executed, delivering

our Healthy Oceans

campaign in a most

timely and professional

way. You guys rock!

Everyone from the Curve

team was always friendly,flexible, helpful and quick

to respond to our needs

and requests. You were

all a pleasure to work

with."

Jodi Stark,David Suzuki Foundation,

Marine Use Planning


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CASE HISTORIES

The health of our oceans is in danger.If the trend continues, there may be nothing left by 2048.

o ngo see here...

Photo: Courtesy of David Suzuki Foundation


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CLIENTS

Our current clients come in all shapes, sizes and flavours from across Canadaand in all industry sectors.


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We hope you have found this informationhelpful in sh h h ms fsf p s mk f y business,

and how Curve can help you reach your business goals,while standing out above the crowd.

Curves strong relationships with the media, coupled with our in-depth knowledge of the local

marketplace and extensive experience in a variety of business sectors, means we are well-suited

to deliver the strategic communication programs that will yield bottom-line results for your business.

When you want to grow your business, look to Curve Communications to help you develop aconcrete and Integrated Communications Solution that will help magnify your voice in a seemingly

endless sea of information.

We would love to learn more about your business and how we can help. Please get in touch for yourcomplimentary proposal and assessment.

CONTACT: CURVE COMMUNICATIONSVANCOUVER T: 604.684.3170 E: [email protected]

TORONTO T: 416.966.3170 E: [email protected]


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WE CAN HELP

TORONTO

200 - 890 Yonge Street

toronto, ontario, M4W 3P4

t: [email protected]

VANCOUVER

122 - 1020 Mainland Street

VancouVer bc V6b 2t5

t: [email protected]

Please get in touch with us for your complimentary proposal.

CONTACT:CURVE COMMUNICATIONS

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