cultural elements & their impcat on international business

7/22/2019 Cultural Elements & Their Impcat on International Business

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@uaturha

Dadgdnts &

Zkdir Igph`t

mn

Intdrnhtimnha

Busindss

_rdphrdj b

Ghaddkh Zhrhnnu


2/18

@uaturha Dadgdnts & Zkdir Igph`t mn Intdrnhtimnha

Busindss

Zhbad me @mntdnts8. INZRMJT@ZIMN ......................................................................................................................................... 4

2. @uaturha Dadgdnts & Igph`t me tkmsd mn Intdrnhtimnha Busindss .............................................................. 4

:.8 H Bride Mvdrvidw mn Dadgdnts me @uaturd3 .......................................................................................... 4

:.8.8 Ghtdriha Aied3 ............................................................................................................................ 5

:.8. 2. Pmìha Jigdnsimn3 ................................................................................................................. 5

:.2. Hdstkdti`s & Igpai`htimn mn Intdrnhtimnha Busindss3 ......................................................................... 6

:.2.8 @mamr3 H @ruìha _ahydr in Intdrnhtimnha Busindss........................................................... 6

:.2.2. _mwdr me Gusi`3 ..................................................................................................................... ;

:.2.0 @mn`dpt me Zhstd vhrids h`rmss Fambd3........................................................................... ;

:.0 Ahnfuhfd3 ............................................................................................................................................ 9

:.0.8 Udrbha @mgguni`htimn Us Bmjy Ahnfuhfd3................................................................. 9

:.0.2. Ahnfuhfd3 Tnjdrdstightimn me _mwdr me Ahnfuhfd `hn adhj tm Eihs`m............ 9

:.0.0 Igpai`htimn3 Amw @mntdxt Us Kifk @mntdxt @uaturd3................................................... 8?

:.: Dtki`s & Intdrnhtimnha Busindss3 ....................................................................................................... 8?

:.4. Kmw Rdaifimn & Rdaifimus Httitujd ineaudn`d Intdrnhtimnha Busindss3 ............................................. 88

:.4.8 @hsd Ptujy3 8 Nild & _ugh @mntrmvdrsy3..................................................................... 88

:.4.2 Igpai`htimn me Rdaifimus Bdaide in Busindss3 ..................................................................... 82

:.5 Zigd Mridnthtimn & @uaturd3 _ubai` Rdahtimn in jieedrdnt @uaturd3 ................................................... 82

:.6 Igpai`htimn me Ghtdriha Aied in Intdrnhtimnha Busindss3 ..................................................................... 80

:.6.8. P`dnhrim Hnhaysis3 ................................................................................................................... 80

:.6.2. Zrhjitimnha Us Injustrihaizdj _mad3.................................................................................... 80

:.6.0 @hsd Ptujy3 Vha-Ghrt Ehiaurd in Fdrghny.................................................................... 8:

:.; Pmìha Intdrh`timn .............................................................................................................................. 84


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Busindss

:.;.8. Pm`iha Rmad 3 .......................................................................................................................... 84

:.;.2. Pm`ihaizhtimn3 ........................................................................................................................ 84

:.;.0 Igpai`htimn me Nmrgs3 .......................................................................................................... 85

:.9 _rijd hnj _rdcuji`d3 .......................................................................................................................... 85

:.9.8 _rijd & _rdcuji`ds h`rmss @uaturd3 .................................................................................. 85

:.9.2 Igpai`htimn3 ............................................................................................................................ 85

0. @MN@ATPIMN ........................................................................................................................................... 86


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Busindss


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Busindss

:.8.8 Ghtdriha Aied3

Ghtdriha aied gmstay thals hbmut

tkd sthnjhrj me aivinf hnj

td`knmamfi`ha hjvhn`dgdnt.

Kmw wiaa bd tkd sthnjhrj me aivinf

is jdtdrgindj by d`mnmgi`ha

h`tivitids, jistributimn hnj

`mnsugptimn me wdhatk. Hasm, tkd

ijdh me aivinf sthnjhrj `mgds ermg td`knmamfi`ha lnmw kmw. Zkis is bd`husd kmw pdmpad in h

phrtiùahr hrdh dhrn tkdir aivdaikmmj is jdpdnjdnt mn dju`htimn. Ht tkd shgd tigd, aivinf

sthnjhrj is h eh`tmr tkht phrdnts `mnsijdr wkiad jdìjinf tkd dju`htimnha jdthia me tkdir `kiajrdn.

Pm, ghcmr 0 intdrrdahtdj dadgdnts me ghtdriha aied hrd3 d`mnmgi`s, td`knmamfy, dju`htimn.

:.8. 2. Pmìha Jigdnsimn3

Pmìha jigdnsimn `mvdrs haa tm tkmsd dadgdnts tkht h`tuhaay buiaj up tkd smìha `mntdxt. Pmgd

dadgdnts aild vhaud, nmrg in h phrtiùahr frmup me pdmpad skhpds tkht frmup hs smìdty. Zkus,

ghia dadgdnts me ùaturd ermg smìha jigdnsimn hrd3

@uaturd_rijd &_rdcuji`ds

ZigdMridnthtimn

Hdstkdti`sPmìha

Intdrh`timn

Ahnfuhfd

Rdaifimn &Bdaide

Pthnjhrj me aivinf td`knmamfi`ha

hjvhn`dgdnt

GhtdrihaAied

@mvdrs hspd`ts tkht stdgermg smìha vidw

PmìhaJigdnsimn


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Busindss

Eurtkdr `htdfmrizhtimn me tkdsd dadgdnts is aistdj in tkd eifurd bdamw3

Hdstkdti` @mamr Ppdìei`htimnHrt

Gusi`

Hr`kitd`turha Mridnthtimn

Ahnfuhfd Udrbha @mgguni`htimn

Bmjy Ahnfuhfd

Pmìha Intdrh`timn Uhaud

Nmrg

Pmìha Rmad

:.2. Hdstkdti`s & Igpai`htimn mn Intdrnhtimnha Busindss3

Hdstkdti`s is tkd `mgbinhtimn me haa tkmsd hspd`ts me tkd smìdty tkht `mnvdy tkd `mn`dpt me

bdhuty hnj dxprdssimn rdvdrdj in h ùaturd.

:.2.8 @mamr3 H @ruìha _ahydr in Intdrnhtimnha Busindss

:.2.8. i) Jieedrdn`d in @mamr Ppdìei`htimn h`rmss Fambd3

In jieedrdnt `muntrids hnj ùaturds, `mamrs khvd ghny jieedrdnt gdhninfs. Cust mnd `mamr baunjdr

`muaj turn hn dntird `muntry hwhy ermg h spdìei` prmju`t. H ùaturds jisthstd emr h phrtiùahr

prmju`t jud tm its ph`lhfd `hn hasm adhj tm tkd `mnsugdrs jisshtiseh`timn witk tkd `mgphny

itsdae. _h`lhfinf prmedssimnhas nddj tm `mn`dntrhtd mn tkis hspd`t dvdn gmrd nmw.

Frddn

wmrls wdaa in gijjad dhst

jmdsn't wmrl wdaa in @kinh & Erhn`d

jmdsn't wmrl wdaa in Dfypt


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Busindss

:.2.8.ii) @hsd Ptujy3 Mrhnfd, Zdad`mg @mgphny

Jurinf its 899: ahun`k `hgphifn, tkd tdad`mg `mgphny Mrhnfd khj tm `khnfd its hjs in

Nmrtkdrn Irdahnj. Zkd euturds brifkttkd euturds Mrhnfd. Zkht `hgphifn is hn hjvdrtisinf

adfdnj. Kmwdvdr, in tkd Nmrtk tkd tdrg Mrhnfd suffdsts tkd Mrhnfd Mrjdr. Zkd igpaidj

gdsshfd tkht tkd euturd is brifkt, tkd euturd is _rmtdsthnt, amyhaist jijnt sit wdaa witk tkd

@htkmai` Irisk pmpuahtimn.

:.2.2. _mwdr me Gusi`3

:.2.2. i) @hsd Ptujy3 G`Jmnhaj

In tkd gijst me tkd Intiehjh gmvdgdnt, G`Jmnhajs in Dfypt rdspmnjdj by hjjinf GÈhaheda tm

its gdnu. Zkis whs àdhray in hn httdgpt tm httrh`t am`ha ùstmgdrs hnj bmmst shads. Zkd

`mgphny hasm kirdj hn Dfyptihn sinfdr< wkmsd nhtimnhaisti` smnf I khtd Isrhda tmppdj tkd

`khrts emr gmntks, tm prmgmtd tkd shnjwi`k. Pigiahray, in hn deemrt tm eurtkdr infrhtihtd itsdae

witk Hrhb `mnsugdrs hnj hvdrt h ghssivd bmy`mtt, @m`h @mah sifndj phrtndrskips witk h Phuji

sinfdr.

:.2.0 @mn`dpt me Zhstd vhrids h`rmss Fambd3

In Ghr`k 2??2, G`Jmnhajs jdìjdj tm dgpkhsizd h ndw `mrpmrhtd brhnj nhgd in Dfypt

(Ghnemmjs), in hn httdgpt tm jmjfd mrpmrhtimns pdr`divdj ijdntity me bdinf prm-Isrhda (Ha-Xujs

Ha-Hrhbi 2??2). In Ghr`k 2??0, wkiad tkd TP-adj `mhaitimn emr`ds wdrd invhjinf Irhq, G`Jmnhaj's

intrmju`dj h prmju`t in tkd Gijjad Dhst - tkd G`Hrhbih. Zkd `ki`ldn shnjwi`k, mn Hrhbihn-styadbrdhj gixdj witk hrmghti` bah`l sddjs, whs intdnjdj tm ''rd-ahun`k G`Jmnhaj's in tkd Gusaig

wmraj. "Zkd ijdh whs tm ahun`k smgdtkinf emr tkd am`ha thstd. Zkdrd wdrd sm ghny mptimns me

wkht tm `haa it, but tkd bdst whs G`Hrhbih," shij Fdmrfd Lkhwhg, Luwhit ghrldtinf jird`tmr emr

G`Jmnhaj's, wki`k khs gmrd tkhn 0? rdsthurhnts in tkd dgirhtd.


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Busindss

:.0 Ahnfuhfd3

:.0.8 Udrbha @mgguni`htimn Us Bmjy Ahnfuhfd3

Vd dxpai`itay `mgguni`htd usinf ahnfuhfd in vdrbha `mgguni`htimn. Mn tkd `mntrhry, Bmjy

ahnfuhfd is tkd gdhn me nmn-vdrbha `mgguni`htimn. Bmjy ahnfuhfd rdvdhas tkd trutk hawhys.

Vd `hn ehld mur spdd`k< but wd `hn nmt `mvdr mur bmjy ahnfuhfd. Pm it is dhsidr tm unjdrsthnj

mtkdrs psy`kmamfi`ha sthtd tkrmufk h fmmj inspd`timn me kdr/kis bmjy ahnfuhfd. Bd`husd bmjy

ahnfuhfd siadntay rdvdhas mur trutk, wd bdttdr `haa it Piadnt Ahnfuhfd.

:.0.2. Ahnfuhfd3 Tnjdrdstightimn me _mwdr me Ahnfuhfd `hn adhj tm Eihs`m

kdn _dpsi dxphnjdj tkdir ghrldt tm @kinh, tkdy

ahun`kdj witk tkd samfhn, "_dpsi brinfs ymu bh`l

tm aied." Vkht tkdy jijnt rdhaizd is tkht tkd pkrhsd

trhnsahtdj tm _dpsi brinfs ymur hn`dstmrs bh`l ermg tkd

frhvd.

m`h-@mah nhgd in @kinh whs eirst rdhj hs Ldlmuldah, gdhninf Bitd tkd Vhx Zhjpmad mr

Edghad Kmrsd Ptueedj witk Vhx, jdpdnjinf mn tkd jihad`t. @mld tkdn rdsdhr`kdj :?,???

`khrh`tdrs tm einj h pkmndti` dquivhadnt lmlmulmad, trhnsahtinf intm Khppindss in tkd

Gmutk.

dndrha Gmtmrss@kdvrmadt Nmvh `hr in Pphnisk in @dntrha hnj Pmutk Hgdri`h3 Nm vh, It

Jmdsnt Fm


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Busindss

drbdr, tkd nhgd me tkd ehgmus bhby emmj ghldr, is hasm tkd Erdn`k wmrj emr vmgitinf. It

bd`mgds h bit aigitinf wkdn ymu fm fambha Fdrbdr is tkdrdemrd nmt in Erhn`d, hnjhatkmufk Fdrbdr khs h Erdn`k @hnhjihn wdb phfd, it shys Ads haigdnts pmur bh bhs Fdrbdr nd

smnt jispmnibads pmur ainsthnt quhux h thts-Tnis (Erdn`k emr3 Zkd bhby emmj is nmt kdrd, try

tkd T.P.)Irisk Gist Aiqudur @hsdJ. Eadginf rdpmrtdj tkht Irisk Gist jijnt jm wdaa in Fdrghny

ditkdr. Mtkdr smur`ds àhigdj it whs ghrldtdj witk tkd sdgi-Fdrghnizdj Iris`kdr Gist, wki`k

wmuaj trhnsahtd bh`l tm Dnfaisk hs Irisk junf.

rhei`hntd is hn Ithaihn brhnj me gindrha whtdr. In Pphnisk, it gdhns jruf jdhadr.

Umalswhfdn nhgdj tkd sdjhn vdrsimn me Fmae tkd Cdtth. Kmwdvdr, tkd adttdr C jmdsnt

dxist in tkd Ithaihn hapkhbdt, sm Cdtth is prmnmun`dj Idtth, wki`k gdhns Gisemrtund.

:.0.0 Igpai`htimn3 Amw @mntdxt Us Kifk @mntdxt @uaturd3

Amw `mntdxt ùaturd mridntdj smìdty bdaidvds in spdd`k. Vkhtdvdr tkdy shy, tkdy gdhn it.

Zkdrd is nm rmmg emr intrifuds mr gisunjdrsthnjinf mr gis`mn`dptimn. Mn tkd `mntrhry, in amw

`mntdxt ùaturd spdd`k dxprdssds 4?% me h`tuha intdntimn. Kdrd, unjdrsthnjinf siadnt ahnfuhfd

pahys h `ruìha rmad.

:.: Dtki`s & Intdrnhtimnha Busindss3

Luwhit Emmj @m. (Hgdri`hnh), tkht kmajs 80 erhn`kisds hnj 4:0 mutadts emr ehst emmj `khins aild

LE@, _izzh Kut, Khrjdd's, Pubwhy, hnj Bhslin Rmbbins in 88 Hrhb `muntrids, sueedrdj h saugp hs

h rdsuat me bmy`mtt `haas. It whs haadfdj tm suppmrt tkd Isrhda. Zkd `mgphny ahun`kdj h guati-

giaaimn jmaahr hjvdrtisinf `hgphifn h``dntuhtinf it whs 8?? pdr`dnt Hrhb mwndj hnj mpdrhtdj.

Zkd `hgphifn samfhn whs3 "Hgdri`hnh 8??% Hrhb (Ha-Pkhrq Ha-Hwsht 2??2). Pigiahray, tm

`muntdr rugmrs tkht it whs smgdkmw Cdwisk mr suppmrtivd me Isrhda, Phinsbury rdpah`dj tkd smet,

smmtkinf gusi` pahydj in its stmrds witk Xurhn rdìthtimns.

Vkdn Hghzmn.`mg jis`mvdrdj tkht Cdrushadg _mst whs jmnhtinf its sai`d me tkd prmeits jdrivdj

ermg its phrtndrskip tm Isrhdai smajidrs (tm wki`k `mnsugdrs in tkd Gijjad Dhst mbcd`tdj), tkd

intdrndt bmmlstmrd tdrginhtdj its hssmìhtimn witk tkd ndwsphpdr. It hasm hsldj tkd ndwsphpdr

F

Z


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Busindss

tm rdgmvd tkd hjs tkht ainldj pur`khsds ht Hghzmn.`mg tm suppmrtinf Isrhda. _htty Pgitk me

Hghzmn tmaj BB@ Ndws Mnaind, "Vd khvd hsldj tkdg tm thld it jmwn hnj ie hny shads hrd ghjdtkrmufk tkdg tkdy wmn't rd`divd hny mggissimns"

:.4. Kmw Rdaifimn & Rdaifimus Httitujd ineaudn`d Intdrnhtimnha Busindss3

:.4.8 @hsd Ptujy3 8 Nild & _ugh @mntrmvdrsy3

Vkdn Nild ahun`kdj tkdir ndw Pkmd jdsifn in Hpria 8996, wmraj fmt stunndj. Nmt bd`husd it

whs h frdht phir me skmds but it khj HAAHK writtdn mn it!

Zkd @mntrmvdrsy bdfhn

wkdn @HIR mbcd`tdj tm h

skmd witk h jdsifn mn tkd

kdda hnhamfmus tm tkd

Hrhbi` wmrj emr Fmj mr

Haahk.

Ghny pdmpad

prmtdstdj hfhinst Nild hnj prdssurizdj tkdg tm witkjrhw

tkdir prmju`t ermg tkd ghrldt mr tkdy wiaa bhn tkd dntird

prmju`t aind me Nild. H``mrjinf tm Gusaigs Nild tridj tm

hbusd Isahg by puttinf Haahks nhgd mn tkdir skmds.

_ugh skmd `hgd mut in tkd ghrldt witk h sigiahr `hsd tm

Nild. In tkis ighfd, tkd wmrj mn tkd skmd gifkt nmt bd hn Hrhbi` wmrj but `hn bd me Dnfaisk

shyinf `mma. Cust bdamw tkd baud `ir`ad is tkd wmrj ymurd. In tkht `hsd, tkd wmrj `mma khs hn

mpdn M cust aild tkd wmrj `mma khs.

Bmttmg aind3
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Busindss

Nm ghttdr ie ymu rdhaay intdnjdj tm meednj h phrti`uahr rdaifimn mr rdaifimus frmup, mn`d tkdy hrd

meednjdj ymu khvd tm amss smgd fmmjwiaa hnj rdputhtimn. Pm bdttdr `kd`l tkd rdaifimus hspd`t mejieedrdnt rdaifimn.

:.4.2 Igpai`htimn me Rdaifimus Bdaide in Busindss3

Busindss Jhy3

Bd`husd Gusaigs nddj tm shy Cugghk prhydr mn Erijhy, Erijhy is kmaijhy in gmst Gusaig

`muntrids. Kmwdvdr, tkd @kristihns khvd tm httdnj kur`k mn Punjhy. Kdn`d, tkdir pubai` kmaijhy

is mn Punjhy.

Pdad`timn me _rmju`ts tm bd ghrldtdj3

Gusaigs jm nmt dht pmrl hnj Kinjuisg jmds nmt haamw dhtinf bdde. Pm pmrl sdaainf in h Gusaig

`muntry is nmt h brifkt ijdh. Ht tkd shgd tigd, sdaainf bdde in `muntrids aild Injih is nmt h amfi`ha

busindss ijdh.

Pdad`timn me Pdrvi`ds tm bd meedrdj3

Isahg jmds nmt haamw frhntinf amhn in dx`khnfd me intdrdst. Kdn`d, h jieedrdnt Isahgi` institutds

Isahgi Bhnls is quitd `mggmn in Gusaig `muntrids runninf bdsijds tkd ghinstrdhg bhnl. In

su`k Isahgi bhnls jivijdnj is phij instdhj.

:.5 Zigd Mridnthtimn & @uaturd3 _ubai` Rdahtimn in jieedrdnt @uaturd3

Zigdmridnthtimn is vdry `ru`iha in jdvdampinf pubai` rdahtimns in emrdifn `muntrids. Vkdn h

TPH bhsdj `mgphny mpdns brhn`k in Bhnfahjdsk, tkd Bhnfahjdski dgpamydds skmuaj `mnsijdrtkd tigd mridnthtimn me tkdir dgpamydr. Vkdn smgdmnd ermg Bhnfahjdsk khs eixdj hn

hppmintgdnt witk injivijuha ermg TL, skd/kd skmuaj bd hwhrd me tkd tigd me hppmintgdnt adst

skd/kd skmuaj giss tkd hppmintgdnt.


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Busindss

:.6 Igpai`htimn me Ghtdriha Aied in Intdrnhtimnha Busindss3

:.6.8. P`dnhrim Hnhaysis3

Ie hny emrdifn `mgphny in tkis

situhtimn whnts tm invdst in

gininf injustry tm dxpamit tkd

`kdhp ahbmr hvhiahbad in

Bhnfahjdsk, tkdy gifkt ghld h

eihs`m. Zkis is bd`husd dxistinf

kughn rdsmur`d is sliaadj in

fhrgdnt ghnueh`turinf. Fhrgdnt

ghnueh`turinf is adss hrjumus

tkhn wmrlinf in gind. Hs h rdsuat,

surpaus kughn rdsmur`d dxists in

fhrgdnt injustry but tkis surpaus

rdsmur`d gifkt nmt bd intdrdstdj

tm wmrl in gininf injustry. Pm, tkd trdnj me d`mnmgi`ha h`tivity me h `muntry, bdinf h phrt me

ghtdriha aied skmuaj bd thldn intm `mnsijdrhtimn in `hsd me intdrnhtimnha busindss.

:.6.2. Zrhjitimnha Us Injustrihaizdj _mad3

Hn hfrm-bhsdj `muntry wiaa ehaa intm tkd

`htdfmry me trhjitimnha pmad ie ahrfd

prmpmrtimn me pmpuahtimn is dnfhfdj in

hfri`uaturd, hfri`uaturha mpdrhtimns hrd

ghinay pdremrgdj by ghnuha ahbmr

cultural elements & their impcat on international business

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