CU LTU RAL E LE ME N TS OF D I G I TAL MED I A

T E CH NOLOG I CA L PR OCE S S E S

• Digital• Networked• Interactive• Automated• Databased

Miller. 2011. Understanding Digital Culture. Sage.

P R OG RA M A B LE , A LT E RA B LE , S U B J E C T T O AL G O R I T H M I C M A N I P UL AT I O N . “T I N KE RA B LE ”

DI G I TAL P R OC E SSE S :

N E TW O R K E D M E D I A

• many to many• Expanded choices• Deliverable across

devices

‘ AU D I E N C E ’ W OR K S I N C O N S UM I N G M E D I A ,S O C I O -TE C H N O LO G I C A L R E L AT I O N S H I P , E AR LY M E D I A H YP E . C AN BE U S E D I N ADVE RT I S I N G

I N T ERAC T I V E

H Y P E RT E XT U A L /H Y P E R M E D I AT E D

• Interlinked human knowledge

• A web of trails• Creative works

A U T O M AT I C A L LY M O D I F I E D O R C R E AT E D . ‘ U N I Q U E ’ B U T N O T ‘O R I G I N A L ’ .

AU T O MAT IO N :

DATA BA SE D

• Structured collection of data.

• Containers of information.

• Pervasive part of digital culture.

–AN GE L A AHR EN DT S

“I grew up in a physical world, and I speak English. The next generation is growing up in

a digital world, and they speak social.”