cultural dimensions
DESCRIPTION
bbkTRANSCRIPT
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*Culture concept in ManagementCulture dimensionsCorporate culture
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*1. Culture dimensionsCulture intellectual collective phenomena
Characteristicslearnedcollectivesymbolicstructuredpersistentdynamic
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Culture spheres
national culturesindustrial culturesfunctional culturesprofessional cultures corporate culturespersonal cultures
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Culture a integrated systemsymbols, behavior norms, ritualsCultural values, beliefs, attitudes
Culture components:languageethnicityreligionpolitical institutionseconomic standards
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Cultural dimensions Geert Hofstede:
Power DistanceIndividualism vs. collectivismMasculinity vs. FeminityUncertainty AvoidanceTime Orientation
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Cultural dimensions Fons Trompenaars:
Universalism vs. ParticularismIndividualism vs. CollectivismEquality vs. HierarchySequential vs. SynchronicInner directed vs. Outer-directed Specific vs. DiffuseNeutral vs. Affective Achievement vs. Ascription
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*2. Corporate cultureCorporate culture elements:BehaviorNormsDominant valuesCompany philosophyRulesOrganizational climate
Corporate culture types (Trompenaars):- power oriented culture (FAMILY)- role oriented culture (EIFFEL TOWER)- project oriented culture (GUIDED MISSILE)- fulfillment oriented culture (INCUBATOR)
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Corporate culture approach:
- ethnocentric mentality- policentric mentality- centrocentric mentality- geocentric mentality
Cultural Tipologies
Monolitic companiesPluricultural companiesMulticultural companies
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Factors which influence the cultural typology of companies:
Acculturation type
Integration degree
Discrimination degree
Identification degree
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Culture influences on management
Centralized vs. decentralized decision makingSafety vs. riskIndividual vs. group rewardsInformal vs. formal proceduresHigh vs. low organizational loyaltyCooperation vs. competitionShort term vs. long term horizonsStability vs. innovation