2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

Design and Decision-Making for Creating Value to the Whole

How Appreciative Inquiry and The Natural Step Framework Broaden and Build our Capacity to

Take Action

Augusto Cuginotti

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

+ Shareholder Value

+ Stakeholder Value

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

5. Purpose/Passion

4. Integrated Strategy Enhanced sustainable value

3. Beyond Compliance

2. Compliance

1. Pre-Compliance

3.3: Sustainable governance

3.2: New products, services, markets

3.1: Improved supply chain conditions

Five-Stage Sustainability Journey

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

Appreciative Inquiry

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

DreamDream

DesignDesign

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

Four Principles of Sustainability

… eliminate our contribution to systematic increases inconcentrations of substances from the Earth’s crust. (for example, heavy metals and fossil fuels)

… eliminate our contribution to systematic increases inconcentrations of substances produced by society. for example, dioxins, PCBs, and DDT )

… eliminate our contribution to systematic physical degradation of nature. (for example, over harvesting forests and paving over critical wildlife habitat)

… eliminate our contribution to the systematic undermining of people’s ability to meet their needs. (for example, unsafe working conditions and not enough pay to live on).

To become a sustainable society we must...

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

DreamDream

DesignDesign

Creativity within Constraints

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

Social Sustainability

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

WHISTLER2020 Moving Toward a Sustainable Future

whistler2020 .ca

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

nike responsibility .com

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

acuginotti @ the learning host .com

Sustainable System Innovationsssi . the learning host .com

More on The Natural Step at the natural step .orgMore on Appreciative Inquiry at ai . cwru .edu

Images on 2, 3, 4 and 9/13 are under a Creative Common Licence The Natural Step ®Images on 10, 11 and 14 are © The Natural StepSlide number 6: Courtesy of Bob Willard

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti

2009 AI Conference 16-19 November - Creating a Positive Revolution for Sustainable Change (cc) Augusto Cuginotti