CTSI-Kelley Projects

Presentation Overviews

Introductions…

• Jessica Lapsia: GA• George Telthorst: Director for the Center for

the Business of Life Science (CBLS)• http://kelley.iu.edu/cbls/

CTSI Project Overviews…

• This year-– 2 marketing projects– 1 business plan – 1 joint project (CORES implementation)

Exciting Addition this Year…

• 2 projects teams: IUPUI students • Faculty: Mohan Tatikonda

Indiana Center for Biological Microscopy

• Team: Hoa Vo; Nikhil Singh; Siva Vadlamannati

• Project to help identify root cause for revenue decline and find opportunities, from that, develop Marketing Strategy to drive ICBM growth

Clinical Research Center (CRC)

• Team: Chris Mahon; Lauren Feldman; Jennifer Michuda; Medha Hazari

• Created a marketing plan to increase the awareness and utilization of the Clinical Research Center (CRC)

Clinical Pharmacology Business Plan

• Team: Andy McDonnell; Eric Laager; Ryan Melnikas

• Explore commercialization strategies for drug discovery.

IU School of Medicine & Notre Dame CORES Marketing/Implementation• Team: Natalie Basich; Tom Goodwin; Julie

Huang

• Provide a communication strategy for IU School of Medicine and identification of best practices for Notre Dame