Mom at table eating ce-

real

(daughter walks in on

phone)

“Hey Mom, what’ya

eatin?”

(close up on mom’s face)

“Crunch-A-Licious, there’s a

healthy crunch with every

bite.”

“Sit down, come eat with

me.”

(Daughter sits down,

pours cereal into bowl)

(Daughter takes bite ,

crunching SFX, all

smiles)

“Mom this is amazing!”

“I’m glad you like it,

now we both have

something we can en-

“Hey where are you go-

ing!”

TV Commercial for Crunch-A-Licious

“I just texted Jenn, she’s

totally got to try some of

this! I’ll be right back.”

(mom roles eyes, smiles,

takes another bite)

Crunch-A-Licious

A healthy crunch with

every bite.

Crunch-A-Licious A healthy crunch with every bite.