crowd movement, disruptive innovation and contentmarketing - important trends for today!

Internet changed the world

(C) J.W. Alphenaar

And its not over yet!

1981

10 print jw is here 20 goto 10 run

INSI

I know my classics

Did some serious shit

My own business!

Who am I

Public Speaker Writer / Blogger Consultant/trainer (Marketing) Trendwatcher

@jwalphenaar

Trend 1: Crowd movement

and disruptive innovation

The crowd turns the world upside down and is unstoppable

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We have direct acces to 1 billion people

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People want to make a difference

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It all starts with an idea

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To make ideas happen

Time Planning Expertise Money

You need

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I dont get it Who wants that?

Youre not the classical type of

entrepreneurNo market research?

Im just an intern

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Youre not the only one with a business plan

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Rich uncle? We would love to help you out!

But our savings are all gone by wrong

investments But we do believe in you. Really!

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Oh this will never work. boohoohoo

Dont give up!

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So start crowd funding!

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When enough people believe in your idea

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Marcel

When people cherish your idea

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Theyre willing to help you!

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F**k the banks?!

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A warning for the big players?

We dont need your

money!

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What will be the future role of the bank?

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Nederlanders zouden in totaal zo'n 20 miljoen euro aan bitcoins bezitten.

Volgens Kamerlid Henk Nijboer is de Nederlandse wetgeving dan ook niet meer van deze tijd, zo zegt hij tegenover NU.nl. Hij wijst er op dat de nieuwe online betaalmiddelen door criminelen gebruikt kunnen worden voor witwassen. In de

VS wordt momenteel een onderzoek gedaan naar witwassen met Bitcoins.

Dijsselbloem stelde afgelopen zomer nog dat de 'alternatieve virtuele munteenheid' wat hem betreft niet erkend kan worden als elektronisch geld, omdat de valuta niet voldoet aan de eisen die Nederlandse wet daaraan stelt.

Some cool cases and examples

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smilestree.com

http://smilestree.com

blablacar.nl

http://blablacar.nl

wehelpen.nl

http://wehelpen.nl

The crowd turns the world upside down and is unstoppable

Join the movement!

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Golden tip!

The powers that used to be

Trend 2: Contentmarketing

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We are all knowledge workers

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Continuously developing

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Time is money

Knowledge is power!

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So we keep that to ourselves

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People love product sampling

The horror!

How about knowledge sampling?

I believe in you. Gimme more!

Look what I got

to offer

Knowledge sharing

Dont tell

But prove it!

Sales vs Purchase

Traditional Sales

Suspect ProspectLead Customer

The sales funnel

People dont like salespeople

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The customer is in control

Need Research Shortlist Selection Decision

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Shocking facts and figures

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78% of the DMUs start on the Internet

B2B lead onderzoek - 2012

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86% distrusts advertising

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51% first will make a list of suppliers before contacting you

B2B lead onderzoek - 2012

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What influences DMUs?

84% - advice from friends Word-of-mouth

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From client to fan

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Client to ambassadorI need a solution to

provide my employees secure access to our

network, any suggestions?

Why dont you call Rob Buddingh of IP4Sure.

He can help you!

50% gets influenced by peers

74% values this very high

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87% let their decision be accelerated by content & social

media of potential business partners

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People search online for everything

@jwalphenaar

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So get out in the open!

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Good content can lead to new insights

@jwalphenaar

Mmmm, interesting

We could actually use

that!

Need Shortlist Selection Decision

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Not only invest in new knowledge

But share it!

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Types of content

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Blogs

Vormen van content Presentaties

Content strategy

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Step 1: what do you want to achieve?

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Who do you what to reach?

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Step 2: knowledge sessions

Step 3: Topics and content calendar

TopicBlogsVideo

Infographics

Buzz & awareness

Webinar

E-book

Presentations

Lead generation

Step 4: training

Step 5: create and curate

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Step 6: make it sexy

Image is everything Think like your audience

Make it snackable Title!

Step 7: publish

Step 8: distribution

@jwalphenaar

Your content is your ammo!

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@jwalphenaar

@jwalphenaar

@jwalphenaar

Most effective network to share?

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@jwalphenaar

@jwalphenaar

Interaction

Step 9: learn by the numbers

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@jwalphenaar

1. Categorize your knowledge 2. Make it into sharable and likable content 3. Publish 4. Share the content = share your knowledge 5. Create the need

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Let your ambassadors share it to their connections - the peers

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Who are your ambassadors?

Clients EmployeesBusiness partners

They all have a network!

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Social is all aboutPeople Connections Content

Ambassadors Buzz

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Contentmarketing is foreplay

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@jwalphenaar

Good content marketing

@jwalphenaar

People will love you for it

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Knowledge creates trust

They seem to know something

about itCall them for a meeting

@jwalphenaar

Any questions?

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