crowd movement, disruptive innovation and contentmarketing - important trends for today!
Embed Size (px)
TRANSCRIPT
-
Internet changed the world
(C) J.W. Alphenaar
And its not over yet!
-
1981
10 print jw is here 20 goto 10 run
-
INSI
-
I know my classics
-
Did some serious shit
-
My own business!
-
Who am I
Public Speaker Writer / Blogger Consultant/trainer (Marketing) Trendwatcher
@jwalphenaar
-
Trend 1: Crowd movement
and disruptive innovation
-
The crowd turns the world upside down and is unstoppable
http://nl.fotolia.com/partner/204150970
-
We have direct acces to 1 billion people
http://nl.fotolia.com/partner/204150970
-
People want to make a difference
http://nl.fotolia.com/partner/204150970
-
http://nl.fotolia.com/partner/204150970
-
It all starts with an idea
http://nl.fotolia.com/partner/204150970
-
To make ideas happen
Time Planning Expertise Money
You need
http://nl.fotolia.com/partner/204150970
-
http://nl.fotolia.com/partner/204150970
-
http://nl.fotolia.com/partner/204150970
-
http://nl.fotolia.com/partner/204150970
-
I dont get it Who wants that?
Youre not the classical type of
entrepreneurNo market research?
Im just an intern
http://nl.fotolia.com/partner/204150970
-
Youre not the only one with a business plan
http://nl.fotolia.com/partner/204150970
-
Rich uncle? We would love to help you out!
But our savings are all gone by wrong
investments But we do believe in you. Really!
http://nl.fotolia.com/partner/204150970
-
Oh this will never work. boohoohoo
Dont give up!
http://nl.fotolia.com/partner/204150970
-
So start crowd funding!
http://nl.fotolia.com/partner/204150970
-
When enough people believe in your idea
http://nl.fotolia.com/partner/204150970
-
Marcel
-
When people cherish your idea
http://nl.fotolia.com/partner/204150970
-
Theyre willing to help you!
http://nl.fotolia.com/partner/204150970
-
F**k the banks?!
http://nl.fotolia.com/partner/204150970
-
A warning for the big players?
We dont need your
money!
http://nl.fotolia.com/partner/204150970
-
What will be the future role of the bank?
http://nl.fotolia.com/partner/204150970
-
Nederlanders zouden in totaal zo'n 20 miljoen euro aan bitcoins bezitten.
Volgens Kamerlid Henk Nijboer is de Nederlandse wetgeving dan ook niet meer van deze tijd, zo zegt hij tegenover NU.nl. Hij wijst er op dat de nieuwe online betaalmiddelen door criminelen gebruikt kunnen worden voor witwassen. In de
VS wordt momenteel een onderzoek gedaan naar witwassen met Bitcoins.
Dijsselbloem stelde afgelopen zomer nog dat de 'alternatieve virtuele munteenheid' wat hem betreft niet erkend kan worden als elektronisch geld, omdat de valuta niet voldoet aan de eisen die Nederlandse wet daaraan stelt.
-
Some cool cases and examples
http://nl.fotolia.com/partner/204150970
-
smilestree.com
http://smilestree.com
-
blablacar.nl
http://blablacar.nl
-
wehelpen.nl
http://wehelpen.nl
-
The crowd turns the world upside down and is unstoppable
Join the movement!
http://nl.fotolia.com/partner/204150970
-
Golden tip!
The powers that used to be
-
Trend 2: Contentmarketing
http://nl.fotolia.com/partner/204150970
-
We are all knowledge workers
http://nl.fotolia.com/partner/204150970
-
Continuously developing
http://nl.fotolia.com/partner/204150970
-
Time is money
-
Knowledge is power!
http://nl.fotolia.com/partner/204150970
-
So we keep that to ourselves
http://nl.fotolia.com/partner/204150970
-
People love product sampling
-
The horror!
-
How about knowledge sampling?
-
I believe in you. Gimme more!
Look what I got
to offer
Knowledge sharing
-
Dont tell
But prove it!
-
Sales vs Purchase
-
Traditional Sales
Suspect ProspectLead Customer
-
The sales funnel
-
People dont like salespeople
http://nl.fotolia.com/partner/204150970
-
The customer is in control
Need Research Shortlist Selection Decision
http://nl.fotolia.com/partner/204150970
-
Shocking facts and figures
http://nl.fotolia.com/partner/204150970
-
78% of the DMUs start on the Internet
B2B lead onderzoek - 2012
http://nl.fotolia.com/partner/204150970
-
86% distrusts advertising
http://nl.fotolia.com/partner/204150970
-
51% first will make a list of suppliers before contacting you
B2B lead onderzoek - 2012
http://nl.fotolia.com/partner/204150970
-
What influences DMUs?
-
84% - advice from friends Word-of-mouth
http://nl.fotolia.com/partner/204150970
-
From client to fan
http://nl.fotolia.com/partner/204150970
-
Client to ambassadorI need a solution to
provide my employees secure access to our
network, any suggestions?
Why dont you call Rob Buddingh of IP4Sure.
He can help you!
-
50% gets influenced by peers
74% values this very high
http://nl.fotolia.com/partner/204150970
-
87% let their decision be accelerated by content & social
media of potential business partners
http://nl.fotolia.com/partner/204150970
-
People search online for everything
@jwalphenaar
http://nl.fotolia.com/partner/204150970
-
So get out in the open!
http://nl.fotolia.com/partner/204150970
-
Good content can lead to new insights
@jwalphenaar
-
Mmmm, interesting
We could actually use
that!
Need Shortlist Selection Decision
http://nl.fotolia.com/partner/204150970
-
Not only invest in new knowledge
-
But share it!
http://nl.fotolia.com/partner/204150970
-
Types of content
http://nl.fotolia.com/partner/204150970
-
Blogs
-
Vormen van content Presentaties
-
Content strategy
http://nl.fotolia.com/partner/204150970
-
Step 1: what do you want to achieve?
http://nl.fotolia.com/partner/204150970
-
Who do you what to reach?
http://nl.fotolia.com/partner/204150970
-
Step 2: knowledge sessions
-
Step 3: Topics and content calendar
TopicBlogsVideo
Infographics
Buzz & awareness
Webinar
E-book
Presentations
Lead generation
-
Step 4: training
-
Step 5: create and curate
http://nl.fotolia.com/partner/204150970
-
Step 6: make it sexy
Image is everything Think like your audience
Make it snackable Title!
-
Step 7: publish
-
Step 8: distribution
-
@jwalphenaar
Your content is your ammo!
http://nl.fotolia.com/partner/204150970
-
@jwalphenaar
-
@jwalphenaar
-
@jwalphenaar
Most effective network to share?
http://nl.fotolia.com/partner/204150970
-
@jwalphenaar
-
@jwalphenaar
Interaction
-
Step 9: learn by the numbers
http://nl.fotolia.com/partner/204150970
-
@jwalphenaar
1. Categorize your knowledge 2. Make it into sharable and likable content 3. Publish 4. Share the content = share your knowledge 5. Create the need
http://nl.fotolia.com/partner/204150970
-
Let your ambassadors share it to their connections - the peers
http://nl.fotolia.com/partner/204150970
-
Who are your ambassadors?
Clients EmployeesBusiness partners
They all have a network!
http://nl.fotolia.com/partner/204150970
-
Social is all aboutPeople Connections Content
Ambassadors Buzz
http://nl.fotolia.com/partner/204150970
-
Contentmarketing is foreplay
http://nl.fotolia.com/partner/204150970
-
@jwalphenaar
Good content marketing
@jwalphenaar
-
People will love you for it
http://nl.fotolia.com/partner/204150970
-
Knowledge creates trust
They seem to know something
about itCall them for a meeting
@jwalphenaar
-
Any questions?
http://nl.fotolia.com/partner/204150970