contentmarketing throughout your b2b sales process: which content in which phase? - jelle annaars

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CONTENTMARKETING THROUGHOUT YOUR B2B SALES PROCESS: WHICH CONTENT IN WHICH PHASE?

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Page 1: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

CONTENTMARKETING THROUGHOUT YOUR B2B SALES PROCESS: WHICH CONTENT IN WHICH PHASE?

Page 2: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

HIRE ME

Page 3: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars
Page 4: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

• Bored copywriter• Content Marketing

Consultant & Coach• I help B2B companies

double the results from their website

Page 5: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars
Page 6: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars
Page 7: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars
Page 8: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars
Page 9: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

WHAT ARE THE 4 AS?

Page 10: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

So they know you.

Page 11: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

Tap into trends& answer questions.

Page 12: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

So they like you.

Page 13: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

Make it personal.

Page 14: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

So they trust you.

Page 15: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

Go deep.

Page 16: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars
Page 17: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

Call to action.

Page 18: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

WHAT THAT LOOKS LIKE IN REALITY

Page 19: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars
Page 20: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars
Page 21: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars
Page 22: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars
Page 23: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

WHAT ARE THE 4 AS?Know Like Trust $

Trends & questions

Values Go deep Call to action

Effect

How

Page 24: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

WHAT ARE THE 4 AS?Know Like Trust $

Trends & questions

Values Go deep Call to action

Effect

How

Page 25: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

WHAT ARE THE 4 AS?Know Like Trust $

Trends & questions

Values Go deep Call to action

Effect

How

✔ ✔

Page 26: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

WHAT ARE THE 4 AS?Know Like Trust $

Trends & questions

Values Go deep Call to action

Effect

How

✔ ✔ ✔

Page 27: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

WHAT ARE THE 4 AS?Know Like Trust $

Trends & questions

Values Go deep Call to action

Effect

How

✔ ✔ ✔ ✔

Page 28: Contentmarketing throughout your B2B sales process: which content in which phase? - Jelle Annaars

Thank you!