crisis preparedness
DESCRIPTION
A brief presentation on preparing for a crisis, as part of Communicate Magazine's Shouting With a Whisper webinar series (UK). Presented by Grant Smith from Hill & Knowlton London.TRANSCRIPT
© Hill & Knowlton Limited, 2010
CRISIS PREPAREDNESSCommunicate Magazine Webinar
© Hill & Knowlton Limited, 2010
© Hill & Knowlton Limited, 2010
GET IN TOUCH
• www.hillandknowlton.co.uk• blogs.hillandknowlton.com/
mediaandcrisis• .../hank• .../energy• @HK_London• @grantsmith8• +44 (0) 207 973 5921• 20 Soho Square
© Hill & Knowlton Limited, 2010
© Hill & Knowlton Limited, 2010
UNDERSTANDING CRISIS MANAGEMENT• The function, not the definition• Communication vs. management• The goal
© Hill & Knowlton Limited, 2010
© Hill & Knowlton Limited, 2010
HOW IT ALL WORKS
• Good crisis management is like a well-trained PIT crew– Procedures: how we’re going to work– Infrastructure: the tools we need to get
the job done– Team: the people who make it happen
© Hill & Knowlton Limited, 2010
© Hill & Knowlton Limited, 2010
PROCEDURES
• How we work– Crisis manual– Risk assessment / scenario planning– Pre-formed responses– Call-out procedure– Order of service
© Hill & Knowlton Limited, 2010
© Hill & Knowlton Limited, 2010
INFRASTRUCTURE
• The tools we need to get the job done:– Physical facilities– Contingency resources– Social media sits here
© Hill & Knowlton Limited, 2010
© Hill & Knowlton Limited, 2010
TEAM
• It’s a dirty job but somebody’s got to do it!– Do you have the people you need– Do they have the training they need– Does your team structure have
appropriate depth and breadth
© Hill & Knowlton Limited, 2010
© Hill & Knowlton Limited, 2010
GET IN TOUCH
• www.hillandknowlton.co.uk• blogs.hillandknowlton.com/
mediaandcrisis• .../hank• .../energy• @HK_London• @grantsmith8• +44 (0) 207 973 5921• 20 Soho Square (yes it’s old fashioned,
but we’re on Foursquare so it’s ok)