crg social media
DESCRIPTION
Written by Ekene Patience Coached by Mr Peter Van Der Heuvel Inholand Rotterdam.TRANSCRIPT
CRG-SOCIAL MEDIA
CRG VISION ASSESS- MENT
DESIGNRULE ANDSCENERIO
DEVELOPMENT IMPLEMENTATION MAINTENANCE
BUSINESS Snuggle UsingSocial media tomake businessmore effective,cost efficient,create awarenessmore productiveand fun
Check status of the brand by using customer's reviews online, loyalty, comments and feedback.
Unhappy customers or competitors might post negative comments and reviews online.
Social medianetworking is timeintensive andexpensive toadvertisee.g. GoogleAd word
Invest in social media tools used my marketing professionals such as Mention, Advocate, swap, eGrabbers, and compfight.Increase the usage of Digital marketing tools such as SEO, PPC etc
Hire social media experts for Snuggle's online social media websites
Regularly check Snuggle's online reputation on social media.Use tools to track online reputation such as Google alerts, twitter reader, social mention, trackur etc
PROCESS Choose the bestSocial media toolsthat will bringmaximum traffic tothe website ofSnuggle.
Assess staffSocial mediaSkills, reviewstaff socialmedia use andget Staff usingSocial mediaEffectively.
Staffs mightPostoffers/couponson socialmedia thatmight affectthe companyfinancially.
Social mediaCan be timeconsuming
Find out the mostEffective andRelevant socialMedia tools toIncreaseCustomer andSalesDevelop company'sSocial mediapresence.
Keep all Snuggle'sSocial mediaCampaign new, freshand fun.
Listen to what theCustomers are sayingAnd implement it toBusiness development.
Check customer'scomments,reviews, feedbacks regularlyAnd encouragecustomer'sreview .
Make it easy for customers toShare snuggle's content
APPLICATION Appropriate use ofSnuggle's Socialmedia applicationsin an ethicalmanner thatWill keepCompany's andcustomer'sinformation's safe
Employ trainedStaffs with socialMedia stills to carryOut company'sCampaigns
Centralize socialMedia websiteUsage andMake useOf sites such asface book,twitter andLinkedIn, instead ofusing dozens ofwebsites
SnuggleMightLooseCustomer'strust if theirsystem gethacked viasocial medias.
HackedWebsitesmightendangerSnuggle websiteAnd privacy
Consult or hire social mediaSpecialist to reviewSnuggle's onlineActivities
Develop staffs writing andAnd communicationSkills by giving themAppropriate training
Snuggle couldConsider installingFirewalls in theirComputers andChange passwordEvery month
Snuggle could considerUsing well skilledEmployees for its socialMedia activities and findAn internal evangelist
Social media sites forSnuggle would beMaintained byExperienced staffs andConsultants.
DATA Ensure optimumSafety ofcompany's staffand customer's data
Measuresuccess byevaluatingcustomer'sloyalty,participation Feedback,Conversion ratescomments onutube, twitter,facebook on Snuggle as a brand
Trademark andCopy right issuesmight arise.It is important forSnuggle to protectCopy rights andTrademarkTrust, Privacy andSecurity issues.
Develop a wealth ofdata about customerand define audienceby using social media
EnableReal time trackingOf data by usingSocial media
Conduct regularweb search ofSnuggle online andAvoid sharing customer's information
TECHNICALINFRASTRUC-TURE
Make use of the best social mediainfrastructure toengage public
Check regularlycustomer'sengagement andconversion rate
There are someY generationsWho do not know How to use socialMedia to accessInformation and
Ensure easy usage ofCompany's IT infras-tructures for staffsAnd consultants
Professionalmanagement ofpersonnel in charged forIT implementation.
Regularly assess andmaintain technicalinfrastructure of thecompany.
Ekene Patience Nesiagho 504701
Product offers
ORGANISAT- IONALSTRUCTURE AND HRM
Increase trust and loyalty fromcustomers byallowing them toshare theirvoices throughfeedback forums
Organisemeetings withstaffs on regularbasics to sharefeedbacks.
Social mediausage atWorkplace canbe stressfulAnd time consuming for staffs
Staffs will receiveAdequate training onHow to use socialMedia.
Snuggle shall take responsibility of what ispublished online andshall establish a goodname for the company.
Conduct frequent Check on employeesTo know if they arePassionate aboutTheir jobs and offerIncentives to staffs toMotivate them.
Ekene Patience Nesiagho 504701