CRG-SOCIAL MEDIA

CRG VISION ASSESS- MENT

DESIGNRULE ANDSCENERIO

DEVELOPMENT IMPLEMENTATION MAINTENANCE

BUSINESS Snuggle UsingSocial media tomake businessmore effective,cost efficient,create awarenessmore productiveand fun

Check status of the brand by using customer's reviews online, loyalty, comments and feedback.

Unhappy customers or competitors might post negative comments and reviews online.

Social medianetworking is timeintensive andexpensive toadvertisee.g. GoogleAd word

Invest in social media tools used my marketing professionals such as Mention, Advocate, swap, eGrabbers, and compfight.Increase the usage of Digital marketing tools such as SEO, PPC etc

Hire social media experts for Snuggle's online social media websites

Regularly check Snuggle's online reputation on social media.Use tools to track online reputation such as Google alerts, twitter reader, social mention, trackur etc

PROCESS Choose the bestSocial media toolsthat will bringmaximum traffic tothe website ofSnuggle.

Assess staffSocial mediaSkills, reviewstaff socialmedia use andget Staff usingSocial mediaEffectively.

Staffs mightPostoffers/couponson socialmedia thatmight affectthe companyfinancially.

Social mediaCan be timeconsuming

Find out the mostEffective andRelevant socialMedia tools toIncreaseCustomer andSalesDevelop company'sSocial mediapresence.

Keep all Snuggle'sSocial mediaCampaign new, freshand fun.

Listen to what theCustomers are sayingAnd implement it toBusiness development.

Check customer'scomments,reviews, feedbacks regularlyAnd encouragecustomer'sreview .

Make it easy for customers toShare snuggle's content

APPLICATION Appropriate use ofSnuggle's Socialmedia applicationsin an ethicalmanner thatWill keepCompany's andcustomer'sinformation's safe

Employ trainedStaffs with socialMedia stills to carryOut company'sCampaigns

Centralize socialMedia websiteUsage andMake useOf sites such asface book,twitter andLinkedIn, instead ofusing dozens ofwebsites

SnuggleMightLooseCustomer'strust if theirsystem gethacked viasocial medias.

HackedWebsitesmightendangerSnuggle websiteAnd privacy

Consult or hire social mediaSpecialist to reviewSnuggle's onlineActivities

Develop staffs writing andAnd communicationSkills by giving themAppropriate training

Snuggle couldConsider installingFirewalls in theirComputers andChange passwordEvery month

Snuggle could considerUsing well skilledEmployees for its socialMedia activities and findAn internal evangelist

Social media sites forSnuggle would beMaintained byExperienced staffs andConsultants.

DATA Ensure optimumSafety ofcompany's staffand customer's data

Measuresuccess byevaluatingcustomer'sloyalty,participation Feedback,Conversion ratescomments onutube, twitter,facebook on Snuggle as a brand

Trademark andCopy right issuesmight arise.It is important forSnuggle to protectCopy rights andTrademarkTrust, Privacy andSecurity issues.

Develop a wealth ofdata about customerand define audienceby using social media

EnableReal time trackingOf data by usingSocial media

Conduct regularweb search ofSnuggle online andAvoid sharing customer's information

TECHNICALINFRASTRUC-TURE

Make use of the best social mediainfrastructure toengage public

Check regularlycustomer'sengagement andconversion rate

There are someY generationsWho do not know How to use socialMedia to accessInformation and

Ensure easy usage ofCompany's IT infras-tructures for staffsAnd consultants

Professionalmanagement ofpersonnel in charged forIT implementation.

Regularly assess andmaintain technicalinfrastructure of thecompany.

Ekene Patience Nesiagho 504701

Product offers

ORGANISAT- IONALSTRUCTURE AND HRM

Increase trust and loyalty fromcustomers byallowing them toshare theirvoices throughfeedback forums

Organisemeetings withstaffs on regularbasics to sharefeedbacks.

Social mediausage atWorkplace canbe stressfulAnd time consuming for staffs

Staffs will receiveAdequate training onHow to use socialMedia.

Snuggle shall take responsibility of what ispublished online andshall establish a goodname for the company.

Conduct frequent Check on employeesTo know if they arePassionate aboutTheir jobs and offerIncentives to staffs toMotivate them.

Ekene Patience Nesiagho 504701