credityes - dealermall.com

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Page 1: CreditYES - DealerMall.com
Page 2: CreditYES - DealerMall.com

Credit YES runs consistent national brand advertising

targeting car buyers with less than perfect credit

&

We own and operate the nation’s largest call center that

is totally dedicated to converting special finance

customers into car buyers.

Simple Business Model

Page 3: CreditYES - DealerMall.com

Consistency is Key

Consistent brand advertising combined with consistent call handling yields consistent show

room traffic.

Page 4: CreditYES - DealerMall.com

Back Story

The founder and former CEO of Bar None has joined Credit

YES to lead its national roll out.

Bar None was the largest

automotive credit based

marketing company in the

country, selling over 1 million

cars through its national dealer

network.

Page 5: CreditYES - DealerMall.com

Dealer Dashboard

$2.5mm

National Advertising Co-op1

Instant Response4

91% Contact Rate on First Dial

4-Minute Follow-up Call5

Multi-Media Brand Campaign3

Vanity number and URL

CreditYES.com

1-800-CreditYES

2

Local Customers Ready to Buy

98

App/Appt Sent to Local Dealer

6

Appointment Set with Local Dealer

v

Turn by Turn Directions

7

How it Works

Page 6: CreditYES - DealerMall.com

National Dealer NetworkLimited to one dealer per 300,000 people.

DMA #17 / DenverPopulation: 4,142,630Max Dealers: 13

DenverLos Angeles

DMA #2 / Los AngelesPopulation: 17,775,629Max Dealers: 25

DMA #13 / SeattlePopulation: 4,660,335Max Dealers: 15

Seattle

Sold

OutPortlan

dSold

Out

New York

Lancaster

DMA #40 / LancasterPopulation: 1,950,520Max Dealers: 6

Sold

Out

Nashville DMA

DMA #29 / NashvillePopulation: 2,519,265

Max Dealers: 8

Page 7: CreditYES - DealerMall.com

Our proprietary call center script was designed and built by processing over 8 million sub prime applicants resulting in over 1 million cars sold.

“Dealers are doubling the effectiveness of their advertising by simply responding to their leads in less than five minutes” – Bob Johnson

34% of advertising dollars wasted due to slow follow up.

Dedicated Credit Based Call Center

Page 8: CreditYES - DealerMall.com

• 91% contact rate when called within 4 minutes.• 57% contact rate after 60 minutes.

• 75% Appointment Set Rate with consistent scripting.

• 61% Appointment Set Rate with in-house call handling.

• 61 % appointments show with consistent scripting and follow up communication.

• 51% appointments show with in-house processes.

• 33% conversion (shows to deals) with 4 Minute Follow Up, consistent follow up and processes.

• 6% conversion (leads to deals) with normal processes.

Pulling a credit bureau prior to the lead showing up at your dealership creates a trigger lead that your competition may be using against you.

Hint:

CreditYES vs. Dealer Comparison

Page 9: CreditYES - DealerMall.com

Mid-level$2,495

Premium$4,995

Starter$1,495

Actual Dealer Results - March 2013Fidelity Fleet & Finance (March Results): $7,500 Spent • 32 Cars Sold • $3,300

Average Gross $105,600 Total Gross – Tony Farr Owner

Reasonable Expectations

Page 10: CreditYES - DealerMall.com

Actual March 2013 Results

References available upon request

Spent Cars Sold Average Gross

Total Gross

Dealer 1 $7,500 32 $3,300 $105,600

Dealer 2 $7,500 23 $2,500 $57,500

Dealer 3 $6,000 20 $3,000 $60,000

Page 11: CreditYES - DealerMall.com

Next Step

Market Reservation Form Simple Dealer Agreement

Page 12: CreditYES - DealerMall.com

800-376-3730

Call us to make your reservation