creativity for scientific communication
DESCRIPTION
Popular media is saturated with novel advertisements and communications, but these hooks are often decoupled entirely from the benefit or use of the products altogether. Creative ideas are those that are both novel and useful. Divergent thinking, rewards, large teams, and formal training are the salient elements promoting creativity. Context, experimentation, and answers to questions from others are the most effective creativity tools for education. Collectively, creativity research suggests that effective scientific communication must blend the divergent solutions that science provides to pressing global issues with the context that matters to the public. Scientists must also be rewarded. Dataset for slide 19 here: http://bit.ly/ESA2014talk-titlesTRANSCRIPT
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@cjlortie
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imagery training is the least effective training method to increase creativity.
thought disorder
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idea
novel
useful
definition
creativity
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functional taxonomy
test
trainpredict
239,263
7550
83,756
171,639
133,004
6254
16,068
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creativity
+
+
-
-anxiety/distress small teams
encouragement large teams
rewards
conscientious gender
age
divergent thinking openness
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training !
!
ideation !
metaphor analogy !
divergent thinking
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teams outscore individuals in training by almost 50%
storify your networks
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What compares things without using the words like or as? !
a. metaphor b. simile
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Which of these lines does not include a simile? !
a. he looked like he had fallen b. like a gazelle, she ran away c. the ship went down like lead d. Bo ran like a frenzied windmill
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BIRD : NEST :: !
(A) dog : doghouse(B) squirrel : tree (C) beaver : dam (D) cat : litter box (E) book : library
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divergent thinking
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His thoughts tumbled in his head, making and breaking alliances like underpants in a dryer without Cling Free.
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Build networked stories. !
Be metaphorical. !
Seek divergence.
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education
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back in the good ole days….
even with less play/free time now
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allow time !
respect !
laughter !
choice !
teams !
support unusual ideas !
adapt to ideas from others
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ESA2014 talk titles: ignites are more creative
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