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ScientificCommunicationKnowing about science…

- K.S.S. SAILESH

PGDM – IM (2011-13)SPGS – ESCI,



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Meaning..

Communication, both with otherscientists and the public. This includespopularizing science and scientists’

interaction with the media.

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Generally refers to public media aimingto talk about science with non-scientists. This often involves

professional scientists (called 'outreach'



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• Bridge between those who know and

those who need to know

• Bridge between SMEs (Subject Matter

Experts) and lay persons

• Fast growing career



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Models

• User documentation

•

Journals and Whitepapers

• Research Reports

• Books, Publications, and Newspapers



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Scientific paperspublishing

Readers can

– Assess the observations you make

–

Repeat the experiment if they wish – Determine whether the conclusions

drawn are justified by the data



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IMRAD

Abstract – brief summary

Introduction – What question wasasked?

Methods – How was it studied?

Results – What was found?

And



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Abstract

• 200-300 words

• Structured

–

Context, objectives, design, setting,participants, interventions, mainoutcome measures, results, andconclusions



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Introduction

• Why you have undertaken the study?

• Clarify what your work adds

•

Keep it short• Make sure you are aware of earlier

studies

• Convince the reader

• Don’t baffle the reader



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Methods

• Study Design

– Who, what, why, when, and where?

–

Inclusion and exclusion criteria

• Analysis of the Data

– What hypothesis was tested?



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Results

• What was found?

• Organize the presentation

• Differentiate clearly between dataand results

• Republishing figures (copyright)



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And•

Instructions to Authors• Wrong length

– 400 word abstract

• Audience – Generalist

– Specialist

•

Structure and Format – Words

– Structure



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Discussion•

Summary of the field of enquiry – We conclude …

– This study found …

– Context of literature studied

• Finishing off

– Perhaps …

– Possibly …

– More research is needed …

– Here’s another problem solved



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References

• Foundation on which the work is built

•

Large number – Read review articles

– Take Expert help

–

Name of the author



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Do’s•

Say what you mean• Make comparisons clear

• Use pictorial, visual analogies,

whenever possible.• When giving talks:

– Ask questions.

– Make eye contact.

– Repetition is generally good.

• Clear, Accurate, Concise context

• Short sentences sim le words



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Don’ts

• Avoid jargon and acronyms.

• Avoid This, these, he, she, or it

• Common Errors

– Poor references

–

Poor titles – Poor writing



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Core study



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