creative process
Post on 21-Oct-2014
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A presentation on the creative process for a Miami Ad School creative concepts course.TRANSCRIPT
The Creative Process: It’s Not About What it’s About
So You Want to Make Ads?
I call TV.
Lets get all viralup in here.
I have a greatiphone app.
Spike Jonze woulddo a killer spot.
Don’t forget about radio.
IT’S NOT ABOUT ADVERTISING
IT’SABOUTIDEAS
Create Ads
Ads
Create
Ads
Music
Paintings
Sculpture Novels
Product Innovations
Medical Breakthroughs
JokesPoetry
Screenplays
Operas
Musicals
Plays
Movies
Short Stories
Technology
Business Ideas
Packaging
The Birth of Brainstorming
ARTON
ATTEN
URSTINE
SBORN
BBDO
ARTON
ATTEN
URSTINE
SBORN
BBDO
The Rules of Brainstorming
NO CRITICISM
NO CRITICISM
QUANTITY OF IDEAS
EMBRACE THE CRAZY
COMBINE & IMPROVECOMBINE & IMPROVE
Four Steps of the Creative Process
PREPARATION
IDEATION
INCUBATION
EVALUATION
No two processes are exactly alike.
KNOW YOUR PROCESS
TRUST YOUR PROCESS