Creative Industries study programme: the case of Vilnius Gediminas Technical University

Rasa LevickaitėJunior Research Fellow, Assistant to the Dean

10 October 2011

Key facts

• Idea by dr. Jūratė Černevičiūtė• Developed since 2005 with 4 colleagues in VGTU• Launched in 2008• Since 2009 among top 5 study programmes in

the country• From 5 key persons in 2008 up to 16 in 2011• 40 students in 2008, over 300 in 2011• Highest exam score • Integration with business and public sector

Issues to be discussed

• Idea• Novelty• Success factors• Study process• Teaching methodology• Community• Projects • Employment• Opportunities

Idea

• Developed in Vilnius Gediminas Technical University Department of Philosophy and Political Theory – far from creative industries, but meaning that brilliant ideas can be born anywhere

• Brought new study field – communication studies• Hardly understood in bureaucratic institutions,

later in several years – an object of academical boast

• Platform for new research areas

Novelty

• New discipline• Different approach• Attention to small details• Cooperation with business companies• Maximum freedom • Not teaching only, but orientation• New research areas and ideas• Elephant in the room

Translators of John Howkins “Creative Economy” at the book presentation , 2010

Success factors

• No competitors in the region• Trend• Political strategy• EU support• Creative economy – one of the most growing

sectors in the World• Creative economy as lifestyle

Study process

• Fundamental disciplines• Professional disciplines• Modern disciplines• Professionals• Experts• Practicians• Study quality control• Student–colleague approach

At National television and radio, 2010

Teaching methodology

• Harvard Business School cases• Work shops• Projects• Invited lecturers• Creative tasks• Effective communication methods• Self evaluation • Reports

Project tasks, 2011

Community

• KISA – Creative industries students association• Open innovation forum “I, idea”• Project “Doing Business”• Innovation week at Vilnius City Municipality• Project shopping• Professional meetings• Season parties

Bowling tournament, 2010

Christmas party, students show 2010

Open Innovation Forum “I, Idea”, guest speaker – Ramūnas Žilionis digitouch!

Projects

• Euroweek 2011 Coimbra Portugal – Best project award (Creative Ecologies: creating, developing and sharing sustainable ideas)

• Vilnius city creative industries mapping document• “Travel different” project in Vilnius Užupis cluster • KI vandalai

STEP project presentation in Coimbra, Portuga, May 2011

Best project award in Coimbra, Portugal, May 2011

Employment

• VGTU• Barclays• Pixelmator• OKT• Skrendu.lt• Baltictours.com• Užupis Cluster

– etc.

• Architecture• Audio visual• Video games• Tourism• Marketing • Communication• Cinema

– etc.

Innovation week, CI project shopping, Vilnius City Municipality, 2011

Opportunities

• Creative industries sectors cover over 3.000 companies with approx. 28.000 employees

• New professionals demand is constantly growing• 96 percent of 4th year students are employed • CI sector revenue 1 billion EUR (2010)

Creative Industries study programme: the case of Vilnius Gediminas Technical University

Rasa LevickaitėJunior Research Fellow, Assistant to the Dean

10 October 2011