instagram by the numbers - kissmetricsblog.kissmetrics.com/.../instagram-by-the-numbers.pdf · of...

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Original ... wi e “Nashville” filter BY THE NUMBERS Instagram Version 2.0 of the Instagram iPhone app launches. They clock 75 signups per minute. 5 million users 2 million users 14 million users Kodak Instagram 40 million users SOURCES: http://techcrunch.com/2010/10/13/instagram-users/ http://bits.blogs.nytimes.com/2010/12/21/instagram-quickly-passes-1-million-users/ http://www.digitalbuzzblog.com/infographic-instagram-facts/ http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2735 http://articles.businessinsider.com/2011-06-13/tech/29996133_1_iphones-photos-users http://www.fastcompany.com/1771261/instagram-150-million-photos-kevin-systrom-faster-growth-than-flickr http://www.scribbal.com/2011/09/instagram-hits-10-million-users-less-than-one-year-after-launch/ http://socialfresh.com/instagram-largest-mobile-social-network/ http://gigaom.com/2011/08/03/instagram-150-million-photos-shared/ http://news.cnet.com/8301-1023_3-57409168-93/instagram-for-android-grabs-1-million-downloads-on-first-day/ http://www.kullin.net/2012/01/instagram-now-growing-faster-than-flickr/ http://royal.pingdom.com/2012/04/25/instagram-sharing-on-twitter-is-blowing-up/ 1 BILLION+ 40 MILLION+ 1600% Quick Stats (as of April 2012) total number of Instagram photo uploads total number of Instagram users approx. growth of Instagram’s user base between April 2011 and April 2012. People. Not pageviews. Instagram allows you to apply filters to photos and then share them with your friends. The number of Instagram Users The number of Instagram Uploads (cumulative) (cumulative) Relative Valuation of Instagram Estimated Daily Reach Instagram Sharing on Twitter N F J A A N A D 2011 2012 M J O M M S F D M 10M 30M 20M 40M 200 million total photos uploaded (it took Flickr almost 2 years to reach 100 million) Apple’s iTunes store names Instagram as the iPhone app of the year. Instagram raises $7 million in a Series A funding round. Instagram raises $50 million in venture capital - and is acquired by Facebook a few days later for $1 billion. Over 1 billion photos uploaded (60 photos are uploaded every second) In April 2012, Kodak had a market cap (valuation) of $77 million. In April 2012, Instagram was sold to Facebook for $1 billion. Instagram captures 100,000 users one week after they launch their iPhone app. By comparison, it took Foursquare seven months to get 60,000 users. Original ... wi e “lord kelviN” filter 2011 2011 MAY 2012 2012 1% 1.8 M 0.5% .86 M percentage of global internet users who visit instagr.am number of Instagram posts on Twitter per month

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Original... with the“Nashville” filter

by the numbersInstagram

Version 2.0 of the Instagram iPhone app launches. They

clock 75 signups per minute.

5 million users2 million users 14 million users

KodakInstagram

40 million users

SourceS:

http://techcrunch.com/2010/10/13/instagram-users/http://bits.blogs.nytimes.com/2010/12/21/instagram-quickly-passes-1-million-users/http://www.digitalbuzzblog.com/infographic-instagram-facts/http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2735http://articles.businessinsider.com/2011-06-13/tech/29996133_1_iphones-photos-usershttp://www.fastcompany.com/1771261/instagram-150-million-photos-kevin-systrom-faster-growth-than-flickrhttp://www.scribbal.com/2011/09/instagram-hits-10-million-users-less-than-one-year-after-launch/http://socialfresh.com/instagram-largest-mobile-social-network/http://gigaom.com/2011/08/03/instagram-150-million-photos-shared/http://news.cnet.com/8301-1023_3-57409168-93/instagram-for-android-grabs-1-million-downloads-on-first-day/http://www.kullin.net/2012/01/instagram-now-growing-faster-than-flickr/http://royal.pingdom.com/2012/04/25/instagram-sharing-on-twitter-is-blowing-up/

1 billion+40 Million+1600%

Quick stats (as of April 2012)

total number of Instagram photo uploads

total number of Instagram users

approx. growth of Instagram’s user base between April 2011 and April 2012.

People. Not pageviews.

Instagram allows you to apply filters to photos and then share them with your friends.

the number of Instagram usersthe number of Instagram uploads(cumulative) (cumulative)

relative Valuation of Instagram

estimated Daily reach

Instagram sharing on twitter

N F JA A N AD2011 2012

M J O MM S FD M

10M

30M

20M

40M

200 million total photos uploaded (it took Flickr almost 2 years to reach

100 million)

Apple’s iTunes store names Instagram as the iPhone app of the year.

Instagram raises $7 million in a Series A funding round.

Instagram raises $50 million in venture capital - and is

acquired by Facebook a few days later for $1 billion.

over 1 billion photos uploaded(60 photos are uploaded every

second)

In April 2012, Kodak had a market cap (valuation)

of $77 million.

In April 2012, Instagram was sold to Facebook

for $1 billion.

Instagram captures 100,000 users one week after they launch their iPhone app. By comparison, it took Foursquare seven

months to get 60,000 users.

Original ... with the“lord kelviN” filter

2011

2011may

2012

2012

1%

1.8 m

0.5%

.86 m

percentage of global internet users who visit instagr.am

number of Instagram posts on Twitter per month