creative guide - amd · 2012. 7. 30. · creative toolkit: amd radeon ™ hd 7900 series graphics...

Updated: May 2012

Creative Guide

CREATIVE TOOLKIT: AMD Radeon™ HD 7900 series graphics creative guide

CREATIVE THEME: Product as Hero

PID# 51002J

2CREATIVE TOOLKIT: AMD Radeon™ HD 7900 series graphics creative guide

Table of Contents

The contents of this document are the property and confidential information of Advanced Micro Devices, Inc., and are subject to the terms of your non-disclosure agreement with AMD. If for any reason you do not have a non-disclosure agreement with AMD, you agree to protect the contents of this document by using the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorized use, dissemination, or disclosure of it as you use to protect your own confidential information.

©2011 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc.

Overview . . . . . . . . . . . . . . . . . . 3Objectives of the creative

How to Create an Ad . . . . . . . . 4-5 Visual of ad parts and how to customize

Dos and Don’ts . . . . . . . . . . . . . . 6 Examples of what to do and what not to do

Quick Reference Guide . . . . . . .7-8

Access to Materials . . . . . . . . . . 9


Creative Overview

Communication ObjectiveThe Product as Hero creative for Radeon™ HD 7970 and HD 7950

desktop graphics cards is intended to show the graphics card

in a sleek, stylish, and prestigious way. After viewing an ad and

seeing the elite look of the card, gaming enthusiasts should feel

confident that AMD Radeon™ offers the most powerful graphics

cards available on the market.

Business ObjectiveThe creative should help enhance the launch strategy for the

AMD Radeon™ HD 7900 series graphics cards in December 2011.

It should capitalize on the momentum created by the HD 6000

series graphics while building awareness for the newer, more

refined versions. Additionally, it should enable global visibility for

the new series and ensure a consistent message throughout the

entire launch campaign regardless of timing or region.

4TBD

NEVER SETTLE.

Destroy the competition with the AMD RadeonTM HD 7900 Series, featuring 28nm GCN Architecture.

Get RadeonTM in your system at amd.com/radeon

• Experience graphics as they were meant to be seen with the combined power of AMD RadeonTM graphics and DirectX® 11• Always have the high ground with up to six simultaneous monitors combining to make one massive gaming experience

• Enjoy brilliantly clear HD video content, whether it’s from a Blu-ray DiscTM or an MKV

Product photos are for illustrative purposes only; actual product may not be exactly as shown. © 2011, Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows and DirectX are registered trademarks of Microsoft Corporation in the U.S.

and/or other jurisdictions. OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos. Other names are for informational purposes only and may be trademarks of their respective owners.

How to Create an AdEach ad consists of a visual, a headline, and some general

copy (subhead, supporting bullet points, and CTA).

To create an ad, select the headline, subhead, and bullet

copy from the legally approved copy decks that best suits

your targeted segment.

Visualthis is real product

photography—an

actual 7900 series

graphics card

Copy Deck:English: PID# 51002A

Copy Headline

Subhead

Body Copy

Tagline and Call to Action

Legal Disclaimer

Logo


Never settle.

Introducing the AMD radeon™ HD 7970 GHz edition: the world’s fastest and most advanced GPUs just got better1.• Experience graphics as they were meant to be seen with the combined power of AMD Radeon™ graphics and DirectX® 11

• Always have the high ground with up to six simultaneous monitors combining to make one massive gaming experience • Enjoy brilliantly clear HD video content, whether it’s from a Blu-ray Disc™ or an MKV

Get Radeon™ in your system at amd.com/radeon

Product photos are for illustrative purposes only; actual product may not be exactly as shown.1Based on GCN Architecture, the world’s first 28nm graphics architecture, the AMD Radeon™ HD 7970 and HD 7950 graphics achieve 3DMark® 11 scores in excess of X2700 and X2200, respectively. These results are the two highest scores achieved by single-GPU graphics cards on stock platforms as of 26 January, 2012. System configuration: Intel Core i7-3960X (3.3GHz), MSI X79A-GD65 8D, 16GB DDR3-1600 (9-9-9-24) and Windows® 7 64-bit. Testing based on AMD Catalyst™ 8.921.2. The NVIDIA® GeForce® GTX 580, NVIDIA’s highest performing single-GPU graphics card, was evaluated using NVIDIA ForceWare 290.53 BETA and scored X2124. [GRDT-4]

© 2012, Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows and DirectX are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos. Other names are for informational purposes only and may be trademarks of their respective owners.

GHz Edition

2577 Radeon_7900 Series Updated Ad_PRINT.indd 1 5/2/12 3:21 PM

How to Create an Ad(AMD Radeon™ HD 7970 GHz Edition graphics card)

This Print Ad sample consists of a visual, a headline,

and some general copy (subhead, supporting bullet points,

and CTA).

To create other HD 7970 GHz Edition deliverables, select the

headline, subhead, and bullet copy from the legally approved

copy decks that best suits your targeted segment.

Visualthis is real product

photography—an

actual 7900 series

graphics card

Copy Deck:English: PID# 51002A

Copy Headline

Subhead

Body Copy

Tagline and Call to Action

Legal Disclaimer LogoAMD Radeon Logo

(PID 48832)

Radeon GHz Edition

Lockup (PID 51311)








NEVER SETTLE.NEVER SETTLE.







Dos and Don’ts

Incorrect logo usage

Improper line break

Improper copy

placement

Main visual should not

be changed. Needs

to be the actual photo

of the correct desktop

graphics card

Ensure Corporate

VID arrow is on the

outside layer

Use the

Paralucent

font family

Wrong font usage

Use the

appropriate

logo

Fonts:

Paralucent Light Paralucent Medium Paralucent DemiBold

Paralucent Light ItalicParalucent Medium Italic Paralucent DemiBold Italic

ArialArial Bold

Correct Usage Incorrect Usage


Quick Reference

Item PID# ADAM DescriptionRadeon HD 7900 series: Ad-Ready Copy

51002A This file is the Copy Deck. It contains legally approved ad-ready copy, such as headlines, subheads, CTAs, and taglines, as seen in the available assets associated with this project.

Radeon HD 7900 series: Creative Guide

51002B This file is the Creative Guide. It contains instructions about each creative asset in the toolkit.

Radeon HD 7900 series: Email Template, English

51002C This file is the Email. It is web creative intended to merchandise features of the AMD products.

Radeon HD 7900 series: Landing Page Template, English

51002D This file is the Landing Page. It is web creative intended to merchandise features of the AMD products.

Radeon HD 7900 series: Static Online Banners, English

51002E This file is the Static Banners. It is online collateral intended for transactional use. It comes in the following formats: 728x90, 300x250, 160x600.

Radeon HD 7900 series: Flash Online Banners, English

51002F This file is the Flash Banners. It is online collateral intended for transactional use. It comes in the following formats: 728x90, 300x250, 160x600.

Date of Deployment: January 2012

Creative Guide

CREATIVE TOOLKIT: AMD Radeon™ HD 7900 series graphics creative guide

CREATIVE THEME: Product as Hero

PID# 51002B

031141-AMD_Radeon_StyleGuide_v3.doc | 1 of 4

AMD Radeon Style Guide copy Job Number: 031141 Date: 12/12/11

Revision History Version Revision Date Revised By Description of Change 1 11/21/11 DR First draft 2 11/22/11 DR Internal changes 3 12/12/11 DR Changes 4 5


Item PID# ADAM Description

Quick Reference

Radeon HD 7900 series: Print Ad, English

51002G This file is the Print Ad. It is print collateral intended to merchandise AMD products.

Radeon HD 7900 series: Vertical Event Banner, English

51002H This file is the Vertical Event Banner. It is print collateral intended to merchandise the AMD products.

Radeon HD 7900 series: Horizontal Event Banner, English

51002I This file is the Horizontal Event Banner. It is signage collateral intended to merchandise AMD products in a store/display or event setting.

NEVER SETTLE.








To Find Assets Using ADAM The assets for this toolkit are available through the AMD Digital Asset Management system (ADAM). To access ADAM, go to the

ADAM home page and click on the Login/Create an Account link. New users will be signing up for an AMD Single Sign-On account

and then registering for an ADAM account. For step-by-step instructions on the process, use the Registration Guide. After

registration you may not see the assets immediately; please allow time for your account to be added to the toolkit user groups.

ADAM Home Page: http://www.amd.com/ADAM

Registration Guide: http://sites.amd.com/us/dam/Documents/SSO-and-DAM-Registration-Process-QRG.pdf

When logged in, there are two ways to search for collateral:By PID# 51002

1. Under the “Search” field, type in the PID number (no symbols)

2. Click on “Search”

By Project

1. Click on “Digital Asset Manager”

2. Go to “Search” > “Projects”

3. In the “Project Name” field, type: AMD Radeon HD 7900 Series Desktop Graphics

4. Click on “Search”

5. Click on the title of the project

6. Click on the “Assets” tab

7. Scroll to the bottom of the page and click on “Show Assets In View”

Access to Materials

http://www.amd.com/ADAM

http://sites.amd.com/us/dam/Documents/SSO-and-DAM-Registration-Process-QRG.pdf