Creating Organizational Purpose: Changing Collective Self Image of the Company

What originally started in the U.S. as the local real-estate crisis, has spread around the civilised world, mutated overtime and escalated into a “crisis of values” dramatically changing the relation between business and society.

Tables turned and power has shi�ed from organisations to individuals and consumers are looking for brands, products and services they truly can trust. Even well reputed and renowned organisations that have been around for decades are facing an existential question: Are we going to be around in ten years time?

Business leaders have to redefine their company values hidden in the heritage of every organisation and search for the moral purpose for existence, since doing business as usual is not enough anymore. The 21st century is the era of engaged leadership and business leaders have to move on from awareness and understanding to real engagement. Now more than ever before, organisations are in need of leaders with humanity and wisdom.

As leaders move forward with a new business case, it is the role of HR to provide strategic guidance and counsel from a human capital perspective. In this scenario, HR has a very important and challenging role to pursue: The return to “the human side of enterprise”.

9th-10th of June 2015Austria Trend Hotel PARK ROYAL PALACEVienna

www.knowledge-central.com email: info@knowledge-central.com phone: +421 948 900 110

21st CENTURY CEO

IN THE CHAIR Geoff McDonald Director Bridge Partnership

Ex-Global VP HR for Marketing, Sustainability, Communications Unilever | United Kingdom

FEATURED SPEAKERS Vera Budway-Strobach Chief Diversity Officer Erste Group Bank AG | Austria

Andreea Mihnea Human Resources Director EY | Romania

Becky Casey Global Head Leadership & Employee Development Roche | Switzerland

Juergen Pfeiler Head of HR Vienna Insurance Group | Austria

David Kitzmüller Head of Marketing karriere.at | Austria

Dr. Philipp Zimmermann Director Global Talent Management & Strategic Recruiting Evonik Industries AG | Germany

Florian Schönwiese CEO Florian Schönwiese | Austria

Stephan Thüring (TBC) Managing Director Swiss Re Business Services Slovakia

9th- 10th June 2015

YOUR REASONS TO ATTEND You will have the opportunity to benchmark your current strategy with latest trends in employer branding. Topics to be covered:

Employer Reputation, Working Environment Work life balance: Myth of a Mandate? Changing the collective self-image of the

company During the round table discussions we will identify the profile of the 21st Century leader including: Attributes Characteristics Skills

You can look forward to hear about best practices in creating unique value proposition Cultural DNA Purpose, Values, Culture Humanity, Passion, Diversity & Inclusion Together we will identify major issues and challenges associated with workforce and succession planning People Sustainability Engaged Leadership Future of internal communications

We will also tap into the philosophy of free culture and areas that should be taken into consideration such as:

Value vs. Profit Freedom vs. Trust Targets vs. Roadmap Sustainability vs. Money You can expect to brainstorm about the traps that commonly ensnare business and HR professionals during transformation process.

You will be encouraged to expose yourself and share your ideas during Q&A with your fellow leaders including CEOs, CHROs, Chief Diversity Officers, Senior Vice Presidents, Global Heads and Senior Managers navigating their workforce through challenging waters of change.

www.knowledge-central.com email: info@knowledge-central.com phone: +421 948 900 110

21st CENTURY CEO

08:00 REGISTRATION & WELCOME

08:40 OPENING REMARKS Maros Petres | CEO | Knowledge Central

08:50 SETTING THE SCENE

Leading for the “AND” concept and how it can drive future growth and profitability

Geoff McDonald | Director | Bridge Partnership 09:15 ACCELERATED NETWORKING

Introduction of participants and their expectations; attendees can share their Nr. 1 challenge related to the creating organizational purpose, if they are willing to do so

10:00 KEY NOTE Working Beyond Talentism Global trends affecting our region (the „why”) Ways to make our human capital a competitive

advantage through influencing leadership and culture (the „what”)

Case study from EY Romania’s journey (the” how”)

Andreea Mihnea Human Resources Director EY | Romania

10:40 REFRESHMENT BREAK

11:00 BEST PRACTICE Roche’s Leadership Commitments In this inspiring presentation you will be introduced to the seven Leadership Commitments of behavior expected from all leaders at Roche. These form the basis for Roche's leadership development and talent decisions across the organisation.

Becky Casey Global Head Leadership & Employee Development Roche | Switzerland

11:40 CASE STUDY

Balanced Leadership: Why is Diversity Relevant in Business Diversity Drives Performance Traders, Testosterone & Excessive Risk Taking Diversity: a Competitive Advantage for Business

Vera Budway-Strobach Chief Diversity Officer Erste Group Bank AG | Austria

12:20 PANEL DISCUSSION The New Language of Leadership Participants: Day 1 / Morning Speakers Moderation: Chairman / Geoff McDonald

9th June 2015 | DAY 1

13:00 LUNCHEON

14:10 CASE STUDY The Truthful Path to become an Employer of Choice How to find out what the true values of my

organization are? What are the basic requirements for an

employer branding process? The importance of the top management for

an employer branding process Live your leadership-principles, guidelines

and consequence-management

Juergen Pfeiler Head of HR Vienna Insurance Group | Austria

14:50 BEST PRACTICE

Refresh your Employer Branding Strategy

David Kitzmüller Head of Marketing karriere.at | Austria

15:30 REFRESHMENT BREAK

16:00 ROUND TABLE DISCUSSIONS Understanding Millennials What is the Call to Action? Attendees will have the opportunity to engage “live” with students, understand their expectations and discuss their current and future programs in an open and informal manner

Current suggested topics include: Employer branding & recruiting, leadership, work/life balance, career paths, and compensation

16:45 SHARING

High potential students will share the results of their discussions at the round tables

17:15 CLOSING REMARKS Maros Petres | CEO | Knowledge Central Geoff McDonald | Director | Bridge Partnership

18:00 NETWORKING RECEPTION

www.knowledge-central.com email: info@knowledge-central.com phone: +421 948 900 110

21st CENTURY CEO

08:00 REGISTRATION & WELCOME

08:40 OPENING REMARKS Geoff McDonald | Director | Bridge Partnership

09:00 EVENT FOLLOW UP

09:10 KEY NOTE Make your next generation of leaders improve business by fixing the HR Taylor-glitch Since a century, Taylorism is dominating

people management though it is proven to destroy value for the company

Resolving the HR-silo and bringing back people responsibility to line mgmt

Your current talent pool is the starting point for creating future EBIT

Dr. Philipp Zimmermann Director Global Talent Management & Strategic Recruiting Evonik Industries AG | Germany

09:50 LESSONS LEARNED Swiss Re’s Leadership Imperatives Shape and drive the business Show true leadership Take personal accountability

Stephan Thüring (TBC) Managing Director Swiss Re Business Services Slovakia

10:30 REFRESHMENT BREAK 10:50 LESSONS LEARNED

The Maestro Factor In this thought provoking presentation you will learn why there are nearly no challenges in orchestras with: Self motivation / Motivation Generation problems Engagement and Creativity Acceptance, Respect and Hierarchy issues Communication and focus Complexity and speed Problems with limitations of entrepreneurial

freedom of decisions

Florian Schönwiese CEO Florian Schönwiese | Austria

10th June 2015 | DAY 2

11:30 PANEL DISCUSSION and Q&A Creating Organizational Purpose: Changing Collective Self Image of the Company You can expect to brainstorm organizational topics that should be taken into consideration such as: Working Environment e.g. Diversity,

Culture, Values Employer Branding, Reputation,

Work-life balance Sustainability & Corporate Social

Responsibility

Participants: Speakers of the morning session

Moderation: Geoff McDonald | Director | Bridge Partnership

12:5O CLOSING REMARKS Maros Petres | CEO | Knowledge Central

13:00 FAREWELL LUNCH

14:00 GUTE REISE Thank you for your participation, we hope to see you again. Have a safe trip back home.