the collective ambition compass worksheet...
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Building Game-Changing Organizations: Aligning Purpose, Performance, and People The Collective Ambition Compass Worksheet
Wyndham Boston Beacon Hill November 3-4, 2016
©DouglasA.Ready2016 1
TheCollectiveAmbitionCompassWorksheet
Shapingandimplementingyourcompany’sCollectiveAmbitionisalong-termprocessandrequirestheengagementofnumerousstakeholdersinsideofthecompany.Afirststepisdraftingyourcompany’sparticularsintotheCollectiveAmbitionCompass.Thisworksheetisintendedtohelpyoucompletethisfirststepoftheprocess.
Copyright©2010DougReady
Building Game-Changing Organizations: Aligning Purpose, Performance, and People The Collective Ambition Compass Worksheet
Wyndham Boston Beacon Hill November 3-4, 2016
©DouglasA.Ready2016 2
KeywordDefinitionsfortheCollectiveAmbitionCompass
Purpose:Acompany’spurposeisitsreasonforbeing.Somecompaniesmaycallthistheirmission.Thinkofpurposeas“whyweexistasacompany.”
“Ourpurposeistomakesignificantcontributionsthatimprovehealthandwellbeingaroundtheworld.”
Vision:Acompany’svisionisitsaspirationforwhatithopestoachieve.Thinkofthisas“whatbiggoalsdowewanttoaccomplish?”
“Ourvisionistobethepremierbiopharmaceuticalcompanyintheworldandaleadingproviderofnutritionservices.”
TangibleTargetsfortheVision:Tangibletargetsarethevariousaccomplishmentsthathelpacompanydefinesuccessinrealizingitsvision.
“Thetangibletargetsthatdefinesuccessinrealizingourvisionare:tobe#1inEurope;#1inNorthAmerica;inthetop3inChinaandIndia;#1inpatents;andtobethepreferredpartnerwithmajorteachinghospitals.”
Strategic&OperationalPriorities:Strategicandoperationalprioritiesarethechoicesacompanymustfocusoninordertosucceedinfulfillingthevision.Thiscanincludewhattodomoreof,whattodolessof,whattododifferently,andwhattostopdoing.
“Thestrategic&operationalprioritiesweneedtofocusontosucceedinfulfillingthevisionare:reducecostsby2%year-on-yearinourcoreoperations;achievedouble-digitrevenuegrowthinkeyemergingmarkets;improvecycletimeinnewproductroll-outsby5%instagethreedevelopment;consolidateITsystemsaroundtheworldbyadoptingasingleplatform.”
Building Game-Changing Organizations: Aligning Purpose, Performance, and People The Collective Ambition Compass Worksheet
Wyndham Boston Beacon Hill November 3-4, 2016
©DouglasA.Ready2016 3
BrandPromise:Acompany’sbrandisapromiseconcerningtheexperiencethatwillbedeliveredtoacompany’sstakeholders,including:customers,communities,prospectiveemployees,shareholders,etc.
“Ourbrandpromiseis‘teamingupforahealthierworld.’Forcommunitiesthatmeanswe’llworkwithyoutobetterunderstandhowourbusinessimpactsyourcommunity,bothpositivelyandnegatively.Toprospectiveemployees,ourbrandpromisemeansthatyoucanexpecttoworkcollaborativelytoaddressmajorhealthchallengesthroughouttheworld.”
Values:Acompany’svaluesarethenon-negotiablesconcerningwhatitstandsforandhowitexpectspeopletobehaveinsidetheorganization.Somecompaniesmayrefertothesenon-negotiablesastheir“guidingprinciples.”
“Ourvaluesareintegrity,transparency,collaborationandinnovation.Thismeansthatourproductswillbesoldwithcompleteintegrityandtransparency.Inaddition,wewillworktogethertoprovidethemostinnovativeandcost-effectiveproductsforourcustomersaroundtheworld.”
LeaderBehaviors:Leaderbehaviorsarehowleadersmustactinordertosucceedinexecutingthecompany’sstrategicandoperationalpriorities,deliverthebrandpromise,andcreatetherightorganizationalclimate—allinsupportofthecompany’svisionandpurpose.
“Ourdesiredleaderbehaviorsare:teamingacrossboundariesofallkinds;respectforindividualsandtheirvariedcontributions;anedgetosucceedbeyondwhat’sexpected;andcapacitytoadapttounfamiliarsituations.”
Building Game-Changing Organizations: Aligning Purpose, Performance, and People The Collective Ambition Compass Worksheet
Wyndham Boston Beacon Hill November 3-4, 2016
©DouglasA.Ready2016 4
DraftYourCompany’sCollectiveAmbition
MyCompany’sPurpose(“whyweexist”):
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MyCompany’sVision(“whatbiggoalsdowewanttoaccomplish?”):
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MyCompany’sTangibleTargetsfortheVision(“successinachievingthevisionwillbedefinedbythesethings”):
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MyCompany’sStrategic&OperationalPriorities(“whatweneedtofocuson”)
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Building Game-Changing Organizations: Aligning Purpose, Performance, and People The Collective Ambition Compass Worksheet
Wyndham Boston Beacon Hill November 3-4, 2016
©DouglasA.Ready2016 5
MyCompany’sBrand(“whatexperience(s)we’lldeliver”):
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MyCompany’sBrandPromises(“whatwepromisetovariousstakeholders”):
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MyCompany’sValuesorPrinciples(“whatiscoretobuildingourdesiredorganizationalclimate”):
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MyCompany’sLeaderBehaviors(“theleadershipbehaviorswevalue”):
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