CONTENT&CREATION&FOR&DISASTERS&&

! Jeff&Trujillo&! Video!Opera+ons!Manager!

! City!of!Anaheim!

! jtrujillo@anaheim.net!

! Mary&Jo&Flynn&! Emergency!Opera+ons!Coordinator!! Sacramento!County!OES!

! @MaryJoFly!

! flynnm@sacoes.org!

CONTENT&CREATION&FOR&DISASTERS&&CREATING)CONTENT)THAT)WILL)ENGAGE)AUDIENCES)!

QUALITY&AND&CONTENT&MATTER!&(Keeping&viewers&engaged)&

•  Poor!quality!video!is!worse!than!no!video!!•  Lots!of!content!compe++on!!!Keep!messaging!simple,!focused,!brief!and!entertaining/informa+onal!

•  Have!a!clear!beginning,!middle,!end!

•  Include!“Call!to!Ac+on”!

EQUIPMENT&NEEDED&FOR&EXECUTING&GOOD&QUALITY&VIDEO&PRODUCTION&

• Camera!!

• Tripod!• Lights!• Sound!(Mic)!

• Teleprompter!

SAMPLES&–&TwoMColumn&Script&Format&

BASIC&VIDEO&PRODUCTION&AESTHETICS&

!

• Composi+on!!

• SeSng/Background!

• Branding!• Addressing!audience!

BASIC&VIDEO&PRODUCTION&AESTHETICS&

• Off!cam!Interview!!

• Headroom!

• Leadroom!

USING&BMROLL&TO&EFFECTIVELY&SUPPORT&YOUR&STORY&

USING&BMROLL&TO&EFFECTIVELY&SUPPORT&YOUR&STORY&

SAMPLE&VIDEOS&M&PSA&

SAMPLE&VIDEOS&–&Info&Video&

PREPARING&A&SUCCESSFUL&VIDEO&REEL&OR&PRESS&KIT&FOR&MEDIA&OUTLETS&

!

•  Create!a!press!kit/reel!that!has!all!elements!necessary!for!press!outlets!to!create!their!story!

•  PreWprepare!by!assembling!digital!files!of!all!agency!logos!

•  PreWprepare!by!having!current!digital!maps/photos!on!hand!

•  Tape!or!PreWTape!Interviews/Statements!from!Agency!Representa+ves!

PREPARING&A&SUCCESSFUL&VIDEO&REEL&OR&PRESS&KIT&&

•  Keep!list!of!emergency!contacts/resources!up!to!date!

•  Edit!together!sec+on!of!sound!bytes!(include!official!name/+tle)!

•  Edit!together!sec+on!of!bWroll!(provide!descrip+on)!•  “Bug”!the!en+re!reel!with!agency!logo!if!possible!• Upload/update!all!elements!in!a!Dropbox!folder!for!press!

SAMPLE&VIDEOS&–&Media&Reel&

POSSIBLE&DISTRIBUTION&PLATFORMS&!

•  Agency/Internally!Controlled!pla^orms!!

•  External!Agencies/Pla^orms!

• Most!Common!Video!Formats!Needed/Accepted!By!Social!Media/Broadcast!News!Outlets!

California&Wildfires&2016&AUDIENCE)ANALYSIS

PreMscripted&Messaging&

• =LEN(B1)!• bit.ly/PreScript!

Rumor&Control&

Create&Graphics&With&Canva.com&

Record&Audio&

Infographics&

Live&Video&

Hyperlapse&

Tradi\onal&Video&

Summary&

• Conduct!an!audience!analysis!!• Select!the!right!tools!for!your!message!

• Prac+ce!a!variety!of!video!techniques!• Use!tools!to!improve!your!design!skills!

• Prepare!as!much!as!you!can!in!advance!

CONTENT&CREATION&FOR&DISASTERS&&

LIST)OF)EQUIPMENT)RESOURCES/SCRIPT,)MEDIA)SAMPLES)AVAILABLE)ON)SLIDESHARE

QUESTIONS?&

Please!provide!session!feedback!via!the!conference!mobile!app.!!

CHIEF BRUEGMAN FIREWORKS PSA (Version One, First Draft – 6/1/15)

VIDEO AUDIO FADE UP: Chief Bruegman standing in front of fire truck, AFD branding showing behind him. Chief addresses camera INSERT: (LOWER THIRD GRAPHIC) Randy Bruegman Anaheim Fire Chief (DISSOLVE GRAPHIC OUT) CUT TO: WS of Chief standing in front of fire truck DISSOLVE IN: Full page graphic #1 DISSOLVE IN: Full page graphic #2 CUT TO: MS of Chief in front of truck

FADE UP: mid tempo, bright, optimistic music CHIEF: “Hello, Iʼm Fire Chief Randy Bruegman. Fireworks sales are returning to Anaheim for the first time in 30 years. Family and friends in Anaheim can gather to enjoy safe and sane fireworks while celebrating our nationʼs independence. As your fire chief, Iʼd like to encourage you to celebrate this Fourth of July with care. Here are a few reminders so you can celebrate the Fourth of July and have a safe holiday: Honda Center is the Cityʼs one central location for the sale of state approved safe and sane fireworks starting June 28 through July 4th. However, safe and sane fireworks can only be discharged or set off on Saturday July 4th from 10am and 10pm. Due to Californiaʼs severe drought conditions and risk to dangerous fires,

!!

CUT TO: WS of dry hillside b-roll CUT TO: Shot of Homes on hillside CUT TO: Shot of dry hillside CUT TO: Shot of more homes DISSOLVE TO: Full page graphic #3 DISSOLVE TO: Full page City Map CUT TO: WS of Chief in front of fire truck CUT TO: MS of chief in front of fire truck DISSOLVE IN: Lower third graphic DISSOLVE TO: Lower third graphic DISSOLVE TO: Lower third graphic FADE TO BLACK

there are areas in Anaheim that are considered fireworks free zones, meaning it is important to learn where fireworks are allowed and where they are not. These areas include all public property including our parks, community centers, libraries and our parking lots, industrial and commercial areas, and especially the eastern portion of the city east of the 55 freeway and south of the 91 freeway. We want our residents to enjoy celebrating the Fourth of July, but if you see illegal fireworks please call 714-765-1900, and in case of emergency always dial 911. Let us make sure that all of us can enjoy a safe Fourth of July. Check out all of our information related to fireworks at our website. (Music swells) FADE OUT MUSIC

VIDEO EQUIPMENT RESOURCES: Cool iPhone Gadgets: http://mashable.com/2014/09/19/iphone-6-camera-accessories/ Tripods: http://www.bhphotovideo.com/c/product/1045089-REG/libec_th_650hd_head_tripod_with_carrying.html http://www.displays2go.com/P-22409/iPad-Tripod-Stand-is-Portable?utm_source=google.pla&utm_medium=cpc&utm_campaign=GooglePLA&gclid=CJu_pt7bz8oCFZOBfgodcZwHqw http://www.amazon.com/Adjustable-Tripod-camera-Holder-Cellphone/dp/B0042J6VUS?ie=UTF8&ascsubtag=pfb-DPD-1-2-14453158084698N&ref_=pfb_DPD_1_2_14453158084698N&tag=hydfbook0e-20 Studio Lighting/Green Screens: https://www.kaezi.com Smart Phone Light: http://www.bhphotovideo.com/c/product/1175627-REG/ibower_ibo_led50_smartphone_led_video_light.html/prm/alsVwDtl Camera Light: http://www.amazon.com/NEEWER%C2%AE-Dimmable-Digital-Camcorder-Panasonic/dp/B004TJ6JH6/ref=sr_1_1?ie=UTF8&qid=1454093231&sr=8-1&keywords=neewer+led+light Light Panel Kit: http://www.amazon.com/Neewer%C2%AE-Dimmable-Camcorder-including-Transparent/dp/B00LPCVKOC/ref=sr_1_11?ie=UTF8&qid=1454093231&sr=8-11&keywords=neewer+led+light Lavalier Mic for Smart Phones http://www.amazon.com/Rode-smartLav-Lavalier-Microphone-Smartphones/dp/B00EO4A7L0/ref=sr_1_1?ie=UTF8&qid=1454093655&sr=8-1&keywords=rode+smartlav%2B Shotgun Mic for Video Cameras and DSLRs: http://www.amazon.com/Rode-VMGO-Lightweight-Microphone-Super-Cardio/dp/B00GQDORA4/ref=sr_1_1?ie=UTF8&qid=1454093703&sr=8-1&keywords=rode+mic

Teleprompter App: Teleprompt+ 3 - http://www.bombingbrain.com/products.html Portable Teleprompter: http://www.bhphotovideo.com/c/product/1123819-REG/promptbox_sf179noir_pro_pak_prompter_one.html Step and Repeat Banners: http://www.signartetc.com/step-and-repeat-s/52.htm Retractable Banners: http://www.displays2go.com/C-1897/Retractable-Banners-Pull-Up-Design-with-Graphics !License Free Music Library: http://www.music2hues.com Digital Backgrounds/Animations Library: www.digitaljuice.com !!

INFO VIDEO – PREPARING YOUR VIDEO FOR EL NINO RAINS (Version One, First Draft – 1/8/16)

VIDEO AUDIO FADE UP: TITLE PAGE w/ City Seal (LOWER THIRD TEXT): Preparing your home for El Nino rains DISSOLVE TO: PHOTO – Gloved hands removing leaves from rain gutter (LOWER THIRD TEXT): Clear rain gutters and debris from storm drains DISSOLVE TO: PHOTO – Sandbags blocking standing water THEN DISSOLVE TO: PHOTO – Hands placing sandbags on driveway (LOWER THIRD TEXT): Get sandbags now to divert or block water later DISSOLVE TO: PHOTO – Food storage on shelves (LOWER THIRD TEXT): Have 72 hours of food and water on hand DISSOLVE TO: CLOSING TITLE PAGE For more visit www.Anaheim.net

FADE UP: mid tempo, news paced music FADE OUT MUSIC

!!

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