creating big company teams in a small company world
DESCRIPTION
Smx West 2014 Session #Smx #22D - Small Company; Big Resultspresentation Creating Big Company Teams In A Small Company World By Fionn Downhill @Fionnd Of Elixir InteractiveTRANSCRIPT
![Page 1: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/1.jpg)
Small Company
Big Results
Creating Big Company teams in a
small company world
![Page 2: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/2.jpg)
Who we Are?
Don Willis
Director Sales and Marketing
www.storagewest.com
Fionn Downhill
CEO
www.elixirinteractive.com
![Page 3: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/3.jpg)
How We Got There
Keywords
Site Map
Florida
Directories
Panda
![Page 4: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/4.jpg)
Result
![Page 5: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/5.jpg)
Our Old House
![Page 6: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/6.jpg)
Challenge!
Needed new modern site to increase conversions
and engagement
We needed to tear down the house and start again
Excellent organic rankings which needed to be
preserved, equal to some of the biggest players in
the space
How do we create a completely new site and keep
within a smaller company budget
Huge risk to revenue and bookings if traction is
lost
![Page 7: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/7.jpg)
Internal Challenges
No Internal Resources, How do we put a team
together to create a big company approach?
![Page 8: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/8.jpg)
The Team
Storage West Stakeholders
Don Willis
Elixir Interactive – Development and Project
Management
T-Sign – Design
Key Takeaway: Centralizing Project management
across multiple teams and companies
![Page 9: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/9.jpg)
Approach
Multiple providers from external resources working
as a Storage West team
Clear Goals and project scope defined up front
and agreed on by entire team
No Egos allowed - all on the same page
![Page 10: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/10.jpg)
Old Home Page
![Page 11: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/11.jpg)
New Home Page
![Page 12: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/12.jpg)
![Page 13: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/13.jpg)
From This
![Page 14: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/14.jpg)
To This
![Page 16: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/16.jpg)
Results!
No loss of SEO rankings
Easy to use WordPress Site
Can now move on to content marketing and social
media
Launch of Mobile
![Page 17: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/17.jpg)
Results!
Traffic stayed level with previous year – goal
accomplished
![Page 18: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/18.jpg)
Results – Mobile Site
Mobile Site Live April 22, 2013
Immediate uptick in mobile conversions (graphed).
![Page 19: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/19.jpg)
Next Steps
Content projects
Local SEO in place
Social Media
launched
Blog current and
updated
![Page 20: Creating Big Company Teams in a Small Company World](https://reader034.vdocuments.us/reader034/viewer/2022051513/5480b934b4795946578b4782/html5/thumbnails/20.jpg)
Thank You!
Don Willis
@sunergon
480.814.0313
Fionn Downhill
@Fionnd
602.494.6326