creating a language learning app – concept to app store
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Presentation for IATEFL Glasgow 2012TRANSCRIPT
© Copyright 2011, LearnAhead
Creating a language learning app - concept to app store
Kim Ashmore and Graham BradfordLearnAhead Ltd.
21.03.12
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o why now?
o principles
o design
o usability
o programming
o launch and marketing
o what next?
Overview
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o technology
o the team
o cost
o aim
Why now?
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o interactive experience
o appeal
o game aspect
o scope
Principles
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o simplicity – complexity – simplicity
o pedagogical aims
o game features
Design / Functionality
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o app intuitive design
o global multilingual market
o present in international app store
Usability
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o fast development: October 5 – December 21 2011
o detailed graphic specification
o in-house designer
o iterations: alpha / beta testing
Programming
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Programming: the brief
Flowchart: using cacoo.com
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Programming: the brief
Web based interactive
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o version 1.0 available on appstore from 05/01/12
Launch
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Marketing
o budget
o pricing
o customers
o learners: website; facebook; Twitter
o teachers: website; facebook; Twitter
o LearnAhead: website; Twitter
o SEO
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What next?
o version 1.6
o more topics
o iPad version
o US version
o other language versions
o Android?
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Lessons learned
o design
o testing
o team and communications
o Apple’s rules and processes
o Friday afternoons
© Copyright 2011, LearnAhead1421/03/12
Kim Ashmore [email protected]
Graham Bradford [email protected]
@LearnAhead
@WordCarrot
www.learnahead.co.uk
www.wordcarrot.com
www.facebook.com/wordcarrot
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