mobile apps in 2010: from concept to app store

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MOBILE APPS IN 2010 From Concept To Market Check us on Twitter: @long_weekend Mark Makdad, Long Weekend LLC

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We presented at Swinburne University of Technology on Wednesday, August 4th about the current state of the mobile app market, how to think about apps and design moving forward, and how to build and market your apps for success.

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Page 1: Mobile Apps in 2010: From Concept to App Store

MOBILE APPS IN 2010From Concept To Market

Check us on Twitter: @long_weekend

Mark Makdad, Long Weekend LLC

Page 2: Mobile Apps in 2010: From Concept to App Store

Who are

LONG WEEKEND?

Page 3: Mobile Apps in 2010: From Concept to App Store

PREVIOUSLYEnterprise IT Directors,

Web Entrepreneurs,Front Office Sales Managers

Page 4: Mobile Apps in 2010: From Concept to App Store

NOW

MobileEntrepreneurs

Page 5: Mobile Apps in 2010: From Concept to App Store

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

Page 6: Mobile Apps in 2010: From Concept to App Store

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

Page 7: Mobile Apps in 2010: From Concept to App Store

MOBILE IS HUGE

Page 8: Mobile Apps in 2010: From Concept to App Store

has a mobile phone

68%

Page 9: Mobile Apps in 2010: From Concept to App Store

are smartphones

11%

Page 10: Mobile Apps in 2010: From Concept to App Store

iPhones are ~1%

Page 11: Mobile Apps in 2010: From Concept to App Store

$500 MILLION USD

iPhone apps are

market per year

Page 12: Mobile Apps in 2010: From Concept to App Store

THE iPhone BRIDGE

Page 13: Mobile Apps in 2010: From Concept to App Store

iPhonewas a

turning point

Page 14: Mobile Apps in 2010: From Concept to App Store

REDLASER

1. Camera2. Location3. Internet

Page 15: Mobile Apps in 2010: From Concept to App Store

Adapted from Crossing the Chasm, Geoffrey Moore, 1999[4]

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PLATFORM WARS

Page 17: Mobile Apps in 2010: From Concept to App Store

ANDROIDAndroid Robot based on work created and shared by Google, Inc.(Used under Creative Commons 3.0 Attribution License)

Page 18: Mobile Apps in 2010: From Concept to App Store

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

Page 19: Mobile Apps in 2010: From Concept to App Store

WHAT'S YOUROBJECTIVE?

Page 20: Mobile Apps in 2010: From Concept to App Store

MetlinkPocket God

Page 21: Mobile Apps in 2010: From Concept to App Store

1. Solve It Better2. Empower People3. Apps Are Fashion

Page 22: Mobile Apps in 2010: From Concept to App Store

SOLVE IT BETTER

Page 23: Mobile Apps in 2010: From Concept to App Store

What is your

COMPETITIONdoing wrong?

Page 24: Mobile Apps in 2010: From Concept to App Store

Search solved, 1998

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Solved better, 1999

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DEFAULT THINKING

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Scott Jenson, Feb 19 2007

Page 28: Mobile Apps in 2010: From Concept to App Store

TIP #1

Solve the problem

ELEGANTLY

Page 29: Mobile Apps in 2010: From Concept to App Store

EMPOWER PEOPLE

Page 30: Mobile Apps in 2010: From Concept to App Store
Page 31: Mobile Apps in 2010: From Concept to App Store

User Impression

User Experience

Time

YOUR CHALLENGE

Chart adopted from Vasa, 2005

Page 32: Mobile Apps in 2010: From Concept to App Store

MINIMUM VIABLEPRODUCT

Page 33: Mobile Apps in 2010: From Concept to App Store

TIP #2

Know your

MVP

Page 34: Mobile Apps in 2010: From Concept to App Store

APPS ARE FASHION

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This is a

FASHIONstatement

Page 38: Mobile Apps in 2010: From Concept to App Store

1. Solve It Better2. Empower People3. Apps Are Fashion

Page 39: Mobile Apps in 2010: From Concept to App Store

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

Page 40: Mobile Apps in 2010: From Concept to App Store

1. Get to the Point2. It's Not a PC3. The Phone Can Ring

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GET TO THE POINT

Page 42: Mobile Apps in 2010: From Concept to App Store

0-3 secs 3-10 secs

10-30 secs 30-60 secs

1-3 mins 3-10 mins

10-30 mins 30+ mins

6%8%

12% 10%

28% 26%

9%

1%

90% ..done in ten

Page 43: Mobile Apps in 2010: From Concept to App Store

0-3 secs 3-10 secs

10-30 secs 30-60 secs

1-3 mins 3-10 mins

10-30 mins 30+ mins

6%8%

12% 10%

28% 26%

9%

1%

90% ..done in ten

Page 44: Mobile Apps in 2010: From Concept to App Store

TIP #3

Do

ONE THINGReally Well

Page 45: Mobile Apps in 2010: From Concept to App Store

IT'S NOT A PC

Page 46: Mobile Apps in 2010: From Concept to App Store
Page 47: Mobile Apps in 2010: From Concept to App Store

TIP #4

Don't Make

WIMPInterfaces

Page 48: Mobile Apps in 2010: From Concept to App Store

MAKDAD'S LAWSize of

Fingers & Eyes

Age

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MAKDAD'S LAWAbility to Use

Fingers & Eyes

Age

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TIP #5

Fingers are the

NEW MOUSE

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____SHALLOW

MENUS

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Page 53: Mobile Apps in 2010: From Concept to App Store
Page 54: Mobile Apps in 2010: From Concept to App Store

TIP #6

Don't

OVER-INNOVATE

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THE PHONE CAN RING

Page 56: Mobile Apps in 2010: From Concept to App Store
Page 57: Mobile Apps in 2010: From Concept to App Store

TIP #7

Make

PEOPLESmile

Page 58: Mobile Apps in 2010: From Concept to App Store

1. Get to the Point2. It's Not a PC3. The Phone Can Ring

Page 59: Mobile Apps in 2010: From Concept to App Store

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

Page 60: Mobile Apps in 2010: From Concept to App Store

Images from Apple Inc.

Intel Mac &Snow Leopard iOS SDK Device

MUST-HAVE

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KNOW THESE

Object-Oriented Programming

Objective-C

Cocoa Touch API

Cocoa Design Patterns

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PATTERNS

Model-View-Controller (MVC)

Factory, Decorator, Singleton

DELEGATE, OBSERVER

Chain of Responsibility, Command

Page 63: Mobile Apps in 2010: From Concept to App Store

APIs

Media & Audio

In-App Purchase & iAd

Location Services

Graphics & Gaming

Networking & Notifications

Images from Apple Inc.

Page 64: Mobile Apps in 2010: From Concept to App Store

DEVICE TESTINGGPS

Speed

3G/WiFi

Images from Google, Inc., Apple Inc.

Page 65: Mobile Apps in 2010: From Concept to App Store

A SPEEDY TALE

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It's SimpleDESIGN & TEST

QAPUBLISH

COUNT THE MONEY

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LAUNCH

Image courtesy NASA

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Things No One

Told Us

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KEYWORDS

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RECRUIT TESTERS

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RIKAI PAD ◎Rikai Browser for iPad

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MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

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1. Have a PR Gameplan2. Develop an Audience3. Measure Effectiveness

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TIP #8

Engage with your

AUDIENCE

Page 75: Mobile Apps in 2010: From Concept to App Store

TIP #9

Measure the

EFFECTIVENESSof Everything

Page 76: Mobile Apps in 2010: From Concept to App Store

MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS

MARKETING

Page 77: Mobile Apps in 2010: From Concept to App Store

THANK YOU

Twitter: @long_weekendlongweekendmobile.com

SLIDES/TIPS ONLINE:

Page 78: Mobile Apps in 2010: From Concept to App Store

[1] http://www.itu.int/ITU-D/icteye/Indicators/Indicators.aspx

[2] http://www.von.com/news/2010/05/look-out-global-smartphone-market-to-hit-150b-by.aspx

[3] http://www.internetworldstats.com/stats.htm

[4]Geoffrey Moore, Crossing the Chasm, 1999.

[5] http://www.gartner.com/it/page.jsp?id=1372013

REFERENCES