mobile apps in 2010: from concept to app store
DESCRIPTION
We presented at Swinburne University of Technology on Wednesday, August 4th about the current state of the mobile app market, how to think about apps and design moving forward, and how to build and market your apps for success.TRANSCRIPT
MOBILE APPS IN 2010From Concept To Market
Check us on Twitter: @long_weekend
Mark Makdad, Long Weekend LLC
Who are
LONG WEEKEND?
PREVIOUSLYEnterprise IT Directors,
Web Entrepreneurs,Front Office Sales Managers
NOW
MobileEntrepreneurs
MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
MOBILE IS HUGE
has a mobile phone
68%
are smartphones
11%
iPhones are ~1%
$500 MILLION USD
iPhone apps are
market per year
THE iPhone BRIDGE
iPhonewas a
turning point
REDLASER
1. Camera2. Location3. Internet
Adapted from Crossing the Chasm, Geoffrey Moore, 1999[4]
PLATFORM WARS
ANDROIDAndroid Robot based on work created and shared by Google, Inc.(Used under Creative Commons 3.0 Attribution License)
MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
WHAT'S YOUROBJECTIVE?
≠
MetlinkPocket God
1. Solve It Better2. Empower People3. Apps Are Fashion
SOLVE IT BETTER
What is your
COMPETITIONdoing wrong?
Search solved, 1998
Solved better, 1999
DEFAULT THINKING
Scott Jenson, Feb 19 2007
TIP #1
Solve the problem
ELEGANTLY
EMPOWER PEOPLE
User Impression
User Experience
Time
YOUR CHALLENGE
Chart adopted from Vasa, 2005
MINIMUM VIABLEPRODUCT
TIP #2
Know your
MVP
APPS ARE FASHION
This is a
FASHIONstatement
1. Solve It Better2. Empower People3. Apps Are Fashion
MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
1. Get to the Point2. It's Not a PC3. The Phone Can Ring
GET TO THE POINT
0-3 secs 3-10 secs
10-30 secs 30-60 secs
1-3 mins 3-10 mins
10-30 mins 30+ mins
6%8%
12% 10%
28% 26%
9%
1%
90% ..done in ten
0-3 secs 3-10 secs
10-30 secs 30-60 secs
1-3 mins 3-10 mins
10-30 mins 30+ mins
6%8%
12% 10%
28% 26%
9%
1%
90% ..done in ten
TIP #3
Do
ONE THINGReally Well
IT'S NOT A PC
TIP #4
Don't Make
WIMPInterfaces
MAKDAD'S LAWSize of
Fingers & Eyes
Age
MAKDAD'S LAWAbility to Use
Fingers & Eyes
Age
TIP #5
Fingers are the
NEW MOUSE
____SHALLOW
MENUS
TIP #6
Don't
OVER-INNOVATE
THE PHONE CAN RING
TIP #7
Make
PEOPLESmile
1. Get to the Point2. It's Not a PC3. The Phone Can Ring
MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
Images from Apple Inc.
Intel Mac &Snow Leopard iOS SDK Device
MUST-HAVE
KNOW THESE
Object-Oriented Programming
Objective-C
Cocoa Touch API
Cocoa Design Patterns
PATTERNS
Model-View-Controller (MVC)
Factory, Decorator, Singleton
DELEGATE, OBSERVER
Chain of Responsibility, Command
APIs
Media & Audio
In-App Purchase & iAd
Location Services
Graphics & Gaming
Networking & Notifications
Images from Apple Inc.
DEVICE TESTINGGPS
Speed
3G/WiFi
Images from Google, Inc., Apple Inc.
A SPEEDY TALE
It's SimpleDESIGN & TEST
QAPUBLISH
COUNT THE MONEY
LAUNCH
Image courtesy NASA
Things No One
Told Us
KEYWORDS
RECRUIT TESTERS
RIKAI PAD ◎Rikai Browser for iPad
MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
1. Have a PR Gameplan2. Develop an Audience3. Measure Effectiveness
TIP #8
Engage with your
AUDIENCE
TIP #9
Measure the
EFFECTIVENESSof Everything
MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
THANK YOU
Twitter: @long_weekendlongweekendmobile.com
SLIDES/TIPS ONLINE:
[1] http://www.itu.int/ITU-D/icteye/Indicators/Indicators.aspx
[2] http://www.von.com/news/2010/05/look-out-global-smartphone-market-to-hit-150b-by.aspx
[3] http://www.internetworldstats.com/stats.htm
[4]Geoffrey Moore, Crossing the Chasm, 1999.
[5] http://www.gartner.com/it/page.jsp?id=1372013
REFERENCES