A H IGH IMPACT WEBSITE THAT CONVERTS V IS ITORS INTO CL IENTS

HOW TO

CREATE

STRATEGYTO GROW YOUR F IRM

THE F IVE PART

O N L I N E S T RAT E GY

W E B D E S I G N & D E V E LO P M E N T

C O N T E N T W R I T I N G

C O N T E N T M A R K E T I N G

E M A I L & S O C I A L M E D I A C A M PA I G N S

D I G I TA L P R I N T D E S I G N & P U B L I S H I N G

w w w. f a s t fi r m s . c o m

Agendathe

1. Objective

2. Searchability

3. Findability

4. Usability

5. Convertability

{ }1 THE OBJECTIVEWhere nearly all firms fail

1. We need a website

2. Find websites we like

3. Find a web designer

4. Get a website designed

5. Launch it

6. We need content

7. We need traffic

8. We need social media

8

The Objective

IDENTIFY WHO YOUR CLIENT IS AND SPEAK TO THEM.

“ “

The Blueprint

www.fastfirms.com

SEARCHABILITY

the

{ }2 SEARCHABILITYGetting Google Position

“MATE, WE WANT TO BE NUMBER #1”

IDENTIFYING BIG TRAFFIC KEY WORDS

KEY WORD SPAMMINGKEY WORD LINKING

IDENTIFY WHO YOUR CLIENT IS AND SPEAK TO THEM.

“ “

1. CONTENT MARKETING2. SOCIAL MARKETING

3. LINKS

Get Raven Tools

www.fastfirms.com

Ask SEO Providers for Monthly Link List

www.fastfirms.com

FINDABILITY

the

{ }3 FINDABILITYGetting Found by Potential Clients

SEACHABILITY & FINDABILITY ARE DIFFERENT

“ “

GETTING FOUND BY PEOPLE WHO HAVE A LEGAL PROBLEM

BE REMARKABLE!

GETTING FOUND VIA THE LONG TAIL

The Objective

GET 2,000 EXTRA VISITS TO YOUR WEBSITE.

“ “

MARKETING TO EXISTING CLIENTS

1. EMAIL CAMPAIGNS2. USEFUL TARGETED GUIDES

3. SPECIAL EVENTS (CO-CREATION)

MIX UP THE MEDIUM“ “

USABILITY

the

{ }4 USABILITYIS IT WORKING?

MAKE A GREAT FIRST IMPRESSION“ “

1. Is this site credible?

2. Is it trustworthy?

3. Does it look professional?

4. How can I find what I want or need?

5. Does this site make me feel welcome?

6. Am I in the right place?

6

EVERY PAGE IS THE HOMEPAGE“ “

GUIDE YOUR VISITOR“ “

EACH PAGE WITH PURPOSE“ “

The Objective

CONVERTABILITY

the

{ }5 CONVERTABILTYGETTING CLIENTS

The Objective

SPEAK TO YOUR CLIENT & GIVE THEM SOMETHING OF VALUE AND CALL THEM TO ACTION

“ “

TEST & KEEP TESTING“ “

Essential Law Firm Website Guide

www.fastfirms.com

QUESTIONS?ARE THERE ANY