create your personal brand
DESCRIPTION
TRANSCRIPT
CASE STUDY
STUDENT CLAUDIA BAHA
Create Your Personal Brand
BRAND
Identification
Selection
Communication
Differentiation
Agenda
Brief overview of the caseCounselling process structureClient’s barriers and strategies used to overcome themChallenges faced by the counsellor and strategies used
to overcome themPossible future strategies to overcome client’s barriersPossible future strategies to overcome the challenges
faced by the counsellorOpportunities for development
Brief Overview of the Case
Newcomer to CanadaImmigrated as a skilled workerExperiences culture shockFormer teacherStrong desire to make a career changeDoes not work in her desired fieldComes from a collectivist culture
Counselling Process Structure
First session: Rapport building
Assessed client’s needs and self-awarenessSecond session: Storytelling
Identified the skills and grouped them into
skill clusters Third session: Assisted client in identifying
accomplishments
Resume writingForth session: In depth analysis of the target job
Cover letter writing
Created the Self-Presentation Profile
Client’s Barriers/Strategies
Barrier Strategy•Lack of Career Management File
•Impact-Mining: Probing questions to help identify accomplishments
•Discomfort with the North American job search process
•Moderate self-disclosure
•Unfamiliarity with the resume formats used in North America
•Explained the major differences between the chronological and the functional format
•Uncomfortable with sharing personal experiences
•Extensive use of facilitative questions•Extensive use of encouraging, paraphrasing and summarizing
Challenges Faced by the Counsellor/Strategies
Challenge Strategy
•Personal relationship with the client
•Emphasized confidentiality and ensured privacy
•Non-employment related questions
•Suggested web-based resources
•Silence •Used body language to encourage client to speak
•Client wanted the counsellor to make the decision
•I made a suggestion
Future Strategies to Overcome Client’s Barriers
Barrier Future strategy•Lack of Career Management File •Impact-Mining: Probing questions to help
identify accomplishments•Provide examples of Career Management Files
•Discomfort with the North American job search process
• Moderate self-disclosure•Comparison Traditional Resumes/ Achievement Based Resumes. Which one of the two candidates she would hire?•Before and after Self-Presentation Profiles
•Unfamiliarity with the resume formats used in North America
•Explained the major differences between the chronological and the functional format•Provide examples of chronological, functional and combined resumes
•Uncomfortable with sharing personal experiences
•Extensive use of facilitative questions•Extensive use of encouraging, paraphrasing and summarizing•Moderate self-disclosure
Future Strategies to Overcome the Challenges Faced by the Counsellor
Challenge Future strategy•Personal relationship with the client •Emphasized confidentiality and
ensured privacy•Refer client to another counsellor
•Non-employment related questions •Suggested web-based resources•Refer to an external agency
•Silence •Used body language to encourage client to speak•Give the client the time to think. Silence is sometimes beneficial.
•Client wanted the counsellor to make the decision
•Suggested possible path to take•Guide the client through the decision-making process
Opportunities for development
What How
Develop my microskills
Improve my distributive attention
Feel more confident about my counselling skills
Develop a professional portfolio-supportive materials
Read specialized publications
Join a professional association
Join a mentorship program
Volunteer in a not-for-profit organization
PRACTICE WITH VOLUNTEER CLIENTS
“Practice is the best of all instructors” Publilius Syrus
“Too many people overvalue what they are not and undervalue what they are.“
- Malcolm Forbes
Rough Diamond/ Polished Diamond
Client’s statement:
“Thank you, I feel like a polished diamond now!”
Questions