#cnx14 - the power of personal brand and how to create yours for career success
DESCRIPTION
You likely understand the importance of a brand for products, services, and the companies that sell them. But have you considered the importance of your personal brand? Your individual brand is essential to your success in the workplace whether you are entry-level or a seasoned executive. When it comes to brand, there is no absolute reality—only perception created by the story you put out into the world to influence your career. Join Caroline Dowd-Higgins as she helps you identify your super powers, strengths, and unique competencies that will bring you recognition and advancement opportunities in your career. Become an influencer and a thought leader and take your destiny into your own hands.TRANSCRIPT
Create Your Personal Brand
Power for Career Success
Session ROI
1. Why Do You Need a Brand?2. Develop Your Brand3. How to Leverage Brand in
Your Career
Your Story…Why it Matters
•Personal Transformation & Growth•Heightened Self-Awareness•Be Promote-able and Recruit-able
Personal Brand is NOT
•Title•Business Card•Job Description•Appearance
Who Are You?
•Whom Do You Aspire to Be?•How Do You Want to Be Perceived?
There Is No Reality – Only Perception!
Brand Barometer
•What do people think about you NOW?•ASK!
3-Part Brand
•Differentiate – Be Memorable•Consistency – Reliable, Trusted •Clarity – Walk Your Values Talk
Homework #1
•Define Your Core Uniqueness•Determine Your Value-Add•List 5 Qualities•Ask Circle of Trust to Weigh In
Develop Your Story
• I Use My Expertise at Work to…•My Expertise Adds Value by…•This Helps Colleagues/Customers to…•The Result is…
Personal Brands
•Steve Jobs•Oprah•Ellen •Donald Trump
Homework #2
• I Want to Be Known for…•My Personal Brand Personality is…•My Professional Values are…
It’s Up to You
•Refresh Your Brand •Change (or Create) Your Story•Be Pre-Emptive•Advocate for Others
Create a Culture of Acknowledgement
What you say or don’t say in EVERYinteraction drives perception!
Carla Harris – Expect to Win
.
Think Like a Publicist
•Position Yourself as a Thought Leader•Blog – Social Media•Media Interviews•Present at Conferences• Industry Leader/Influencer
Brand Audit
•Social Media• Interviews•Voice Mail Message•360 Reviews
Be Seen and Heard
•Manage Up•Show Up •Speak Up•Stand OutBe a Brand Evangelist!
Sweet Spot
•Your Strengths Intersect with the Company Needs•Employee Engagement is Up to You!
Take a Seat at The Table
• Introverts/Extroverts•The Table is Wherever You Are•Live Your Brand
Humble Confidence
•Toot Your Own Horn•Pay-it-Forward to Your Colleagues•Network Internally/Externally
Mentors and Sponsors
Identify what to stop doing that holds you back from achieving the success you deserve.
Sustain change to transform from good to great.
Take a Risk
•Stretch Goal•Dream Big•What Would You Do If You Weren’t Afraid?
What’s Your Brand Plan?
•You Market Clients, Services & Products with Ease•Now Focus on Yourself Because Nobody Else Will!
Your Leadership Brand
•Be Your Own Best Self Advocate• Influence Beyond Your Department •Help Others•How Can I Help You?
Self Promotion is Essential
•Survival of the Fittest•Celebrate Others•Write it Down!•Expand Your Comfort Zone
Brand Beyond Your Organization
•Be Searchable•Align with Other Influencers•LinkedIn - 300 Million Members•Public Speaking•Be a Go-To Guru
Brand Your Super Powers
•Dream Big and Sparkle!
Follow Me
.
My Pay-it-Forward
www.carolinedowdhiggins.com
Text 95577 - Caroline
Please Complete Online Survey
How Can I Help You?