personal brand - eduniversalconvention.eduniversal.com/docs/pr2014/17_catalina bortas... · why...
TRANSCRIPT
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PERSONAL BRAND
- Pipeline for graduate jobs-
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1. Why it’s important to create a strong personal brand
for a graduate?
2. Key elements to be different – what is the story &
who is listening?
3. Role of the school in the personal brand!
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1. Why it’s important to create a strong personal brand
for a graduate?
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1. THE POINT OF DIFFERENCE : HOW TO STAND OUT FROM
THE NORMAL “SHELF”
PERSONAL BRAND WILL SELL
BETTER THAN COMPETITION
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2. Key elements to be different – what is the story &
who is listening?
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1. PRODUCT
FEATURE
2. TARGET
AUDIENCE
CREATE YOUR OWN MARKETING PLAN
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Different
Original
Visible
Consistent
Patient
Helpful
Responsible
International
DO WE NEED ALL
THOSE FEATURES?
A good story based on max. 3 product features
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People don’t buy WHAT you DO, but WHY
you DO it!
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MEDIA STRATEGY FOR YOUR STORY
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PERSONAL BRANDING is not:
- Paper printed CV
- Business card
- Funny Facebook page
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To be used carefully!
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3. Role of the school in the personal branding!
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Create
awareness International passport for future jobs
Translate awareness to the graduates
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Get the
companies
consideration
Companies address graduates based on
what they know about the school
SCHOOL – make the difference with the communication plan
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Translate
knowledge to
the graduates
HELP graduates KNOW themselves better
DEVELOP their strenghts
HELP graduates KNOW the MARKET
MAKE them discover the master ART of
NETWORKING
CONTINUE to CREATE VALUE for the next
graduate generations
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GRADUATE COMPANIES
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Base of graduates personal
branding of the school
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