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Create an Engaging Professional Development ExperienceChristy Chambers
Alexander T. Graham
Agenda
The Education Experience
The Networking Experience
Exhibits & Sponsorships
Promotion & Communications
Community, Social Media, Technology
Site and Timing for Future CEC Conventions
SessionsAre
Solutions
Education Experience
ContentDevelopment
Emphasize QUALITY not QUANTITY
Focus on Emerging Issues, Hot Topics, and Solution-Oriented Content
Improve the General Session Experience
Enhance the Peer Learning Experience
Education Experience
Planning Process
Strengthen the Role and Contributions of the Program Advisory Committee
Re-engineer the Call for Proposals Process
Ensure Non-Competitive Scheduling
Provide Speaker Training and Continuous Improvement Support
Networkingis
Inclusive
Boost Impact
Create Convention Connectors
Develop an Onboarding Program for First Timers and Solo Attendees
Add Networking Hubs
Increase Community Engagement Activities
Add Bite-Sized Learning Experiences
Expo & Sponsorships
TransformExpo
BeyondChotchkies
Add Learning Labs or Learning Lounges
Adjust Booth Pricing to Encourage Attendee Interaction
Sponsorships
Solicit Sponsors of Thought Leadership/Education
Offer Sponsorship Opportunities Contributing to Enhanced Attendee Experience
Promote Sponsorships of Exclusive VIP Experiences
Promotion &
Communications
Develop promotion campaigns aligned with problems-solving for each targeted segment
Shift from “point of purchase” to “point of planning”
Deploy a compelling “approval memo” to drive participation
Attendee History&
Market Intelligence
Group “Send Your Team” Campaign
Alumni Campaign
Close Proximity Campaign
Upsell Campaigns for One-Day or Workshop Registration Purchasers
Align Marketing
with Needs & Outcomes
Preliminary Program
Session Titles
Final Program
Attendee List as a Registration Lure
Community, Social Media, Technology
Content &
the App
Content Capture and Amplification
Attendee Mobile App
Measuring Social Media
Social Media
Site & Timing for
Future Conventions
Three challenges of site selection for CEC:
Testing Dates
Costs
Competition with Other Conferences
2018 and Beyond…
Meeting dates between January 15 and March 15
2018 : Tampa, Atlanta, New Orleans , Anaheim, Long Beach, Austin
2019: Indianapolis, Nashville, Austin (if not chosen for 2018), Baltimore, Washington, DC (National Harbor)
Questions &
Comments