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Create an Engaging Professional Development ExperienceChristy Chambers
Alexander T. Graham
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Agenda
The Education Experience
The Networking Experience
Exhibits & Sponsorships
Promotion & Communications
Community, Social Media, Technology
Site and Timing for Future CEC Conventions
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SessionsAre
Solutions
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Education Experience
ContentDevelopment
Emphasize QUALITY not QUANTITY
Focus on Emerging Issues, Hot Topics, and Solution-Oriented Content
Improve the General Session Experience
Enhance the Peer Learning Experience
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Education Experience
Planning Process
Strengthen the Role and Contributions of the Program Advisory Committee
Re-engineer the Call for Proposals Process
Ensure Non-Competitive Scheduling
Provide Speaker Training and Continuous Improvement Support
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Networkingis
Inclusive
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Boost Impact
Create Convention Connectors
Develop an Onboarding Program for First Timers and Solo Attendees
Add Networking Hubs
Increase Community Engagement Activities
Add Bite-Sized Learning Experiences
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Expo & Sponsorships
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TransformExpo
BeyondChotchkies
Add Learning Labs or Learning Lounges
Adjust Booth Pricing to Encourage Attendee Interaction
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Sponsorships
Solicit Sponsors of Thought Leadership/Education
Offer Sponsorship Opportunities Contributing to Enhanced Attendee Experience
Promote Sponsorships of Exclusive VIP Experiences
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Promotion &
Communications
Develop promotion campaigns aligned with problems-solving for each targeted segment
Shift from “point of purchase” to “point of planning”
Deploy a compelling “approval memo” to drive participation
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Attendee History&
Market Intelligence
Group “Send Your Team” Campaign
Alumni Campaign
Close Proximity Campaign
Upsell Campaigns for One-Day or Workshop Registration Purchasers
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Align Marketing
with Needs & Outcomes
Preliminary Program
Session Titles
Final Program
Attendee List as a Registration Lure
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Community, Social Media, Technology
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Content &
the App
Content Capture and Amplification
Attendee Mobile App
Measuring Social Media
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Social Media
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Site & Timing for
Future Conventions
Three challenges of site selection for CEC:
Testing Dates
Costs
Competition with Other Conferences
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2018 and Beyond…
Meeting dates between January 15 and March 15
2018 : Tampa, Atlanta, New Orleans , Anaheim, Long Beach, Austin
2019: Indianapolis, Nashville, Austin (if not chosen for 2018), Baltimore, Washington, DC (National Harbor)
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Questions &
Comments