cover page - ux new zealand · 2018-05-07 · cover page under the influence dark patterns and the...
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Cover page
under the influence
dark patterns and the power of persuasive design
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A long time ago, in a design studio far, far away…
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Ben and Gareth
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dark patterns
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• Bait and Switch • Disguised Ads • Faraway Bill • Forced Continuity • Forced Disclosure • Friend Spam • Hidden costs
• Misdirection • Privacy Comparison Prevention • Privacy Zuckering • Roach Motel • Road Block • Sneak Into Basket • Trick Question
www.darkpatterns.org
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Trick question
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Bait and Switch
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Friend Spam
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Example
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Designers Taste
Companies Interests
Users Needs & Wishes
Functionality, Efficiency & Desirability
Profit & Reputation
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persuasion
dark patterns
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B.J. Fogg
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TriggersFail here
TriggersSucceed here
Action Line
Mot
ivat
ion
AbilityHard to do Easy to do
Low
Mot
ivat
ion
Hig
h M
otiv
atio
n
B matFogg Behaviour Model
-Behaviour = Motivation Ability Trigger
at the same moment
-
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• Time • Money • Effort • Cognitive load • Social acceptance • Routine
Elements of ability
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Motivation
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desire for completion and order
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eg
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delight and emotional connection
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variable rewards
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@thirststudios@tollady @groberts1212
Some more reading for you:
www.darkpatterns.org
www.bjfogg.com
www.nirandfar.com
http://getmentalnotes.com
http://evilbydesign.info/