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Persuasive Technology - an introduction

“… there is a remarkably good fit between the autistic mind and the digital age. For this new generation of children with autism, I anticipate that many of them will find ways to blossom, using their skills with digital technology ….”

Simon Baron-Cohen, Professor and Director of Autism Research Centre, University of Cambridge

Persuasive Technology - an introduction for psychologist

1. Introduction2. Persuasive Technology 3. Context: ASD/Selfregulation4. Questions, debate


Some precautions – I am not qualifed

I am not a cognitive psychologist

I am not a educated ASD-teacher

I know nothing about raising and caretaking of individuals with ASD in England!


HANDS preproject – EU-FP7 funded?

ResearchPartners• Center for Persuasive Design, Institute of communication, Aalborg University, Denmark• Department of Education, London South Bank University, England• ?ELTE University, Budapest, Hungary

Testsites• Egebakken, Aalborg, Denmark• ?Langagerskolen, Denmark• ?www.up.se, Stockholm, Sweden• ?Schools in GB• ?Autism Foundation, Hungary

Softwaredevelopment• Wirtek - Romania, • ? – Denmark

Budget and timeframe• 1-2 mill eu, 3 years

Projectmanager• Morten Aagaard Professor Per Hasle,

AAUCEO Michael Sørensen,

Egebakken


Persuasive Technology

Persuasive Technology – how computers intentionally can change attitude or behaviour of people

”If Persuasive Technology works, can you persuade individuals with ASD to get a better life?”

Morten Aagaard


INTERACTIVITY

Advantages of Computers as Persuaders

1. Be more persistent than human beings2. Offer greater anonymity3. Manage huge volumes of data4. Use many modalitites to influence5. Scale easily6. Go where humans cannot go or may not be

welcomeB.J. Fogg Persuasive Technology, s 7


Credibility and userintentions are prerequistes

Succesfull Persuasion

Professionally designedPersuasive Technology

Experienced Credibility

Well understood and confirmed

userintentions


The functional triad

Tools– increases comptencesMaking target behaviour easier to doLeading people through a processPerformning calculations or measurements that motivate

Social actors – creates personal relationsReward people with positive feedbackModelling a target behaviour or attitudeProvide social support

Media – gives access to experiencesAllowing people to explore cause-and-effect relationsProviding people with vicarious experimences that motivateHelping people to rehearse a behaviour


Persuasive Tools

• Reduction - simplification

• Tunnelling - guidance

• Tailoring – customisation to the single individual

• Suggestion – giving new positive oppurtunities

• Self-monitoring – Performance indicators/raising selfawarenes

• Surveillance – observation by others

• Conditioning – instrumental learningB. J. Fogg, Persuasive Technology, s31-60


Persuasive Tools

1. 2.

4.3.


PT/Social simulator

www.uge40.dk


Social actor

www.uge40.dk


Kairos – the moment

To the oppurtune moment to involve the users.B. J. Fogg: Persuasive Technology, s41


Commercial Cairos


Context: Individuals with ASD

”B.J. Fogg used methods from experimental psychology to demonstrate that computers

can change people's thoughts and behaviors in predictable ways.” http://en.wikipedia.org/wiki/B.J._Fogg

___________________________________________________

• Individuals with ASD often feel comfortable with ICT: They allow anonymous interaction, they are in control of the interaction, …

• Individuals with ASD have serious difficulties implementing instructions detached from the situation where the instructions should be used

• Individuals with ASD often lack of conzentrationproblems, memoryproblems…


Technology and development considerations

Technology• Personal Digital Assistents• Mainstream technology(MS, C#, DB)• Standard communication possibilities• Possibilities for log

Development• Designers(teachers)

and Metadesigners(researchers)• Offering of services• Customisation possibilities


Idea 1Prototype 1+2 - Winsor, MeMouse

Personality, Storyboard, Animation + HID

Winsor

MeMouse


Idea 2Handy Interactive Persuasive Diary(HIPD)

• Memorysupport• Support of timeplanning - customised to their

mental level• Increase attention to problematic attittudes• Increase selfconsicousness• ?• ??


Idea 3Theory of Mind(ToM) Simulator

• Social simulator• Userinterface - a game• Challenges in the game: variants of Sally-Ann

exercise• Challenges is adapted to the single individual


HANDS design

Teachers HANDS

Pupils HANDS

Analysis and

estimation of the use

of HANDS

Choice of HANDS tools -

customisatino

Put in use ObserVate and

adapt

Evaluate

Introduc-tion

Making Winsor

know the pupil

Setting up persuasive

aims

Selection of

functionalites

Using


HANDS design

Researchers HANDS

SW developers HANDS


Core Parts of HANDS

Winsor – a social actor HIPD – Handy Interactive Persuasive Diary

+


Functionalities

AUTONOMY Framework simular to HANDY2 occupying the machine in higher or lower extend

PlugandPlay Customizable Dialogiable

Outlook kalender in an Persuasive Manner

Aggression controller MeMouse - dialog

HANDY2 killer Storyteller On the fly storyteller and questionare

Introductory test Questionare

Memory assistent

Aggregate Storyteller and questionare

Travelplanner - the persuasive way Selvforståelses alternativ

Social actor a la Winsor Self assesment diary

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Documents

persuasive technology

fogg persuasive technology

persuasive technology

persuasive design

digital technology

behaviour slide

egebakken slide

behaviour of people