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Persuasive Technology - an introduction for psychologist

“… there is a remarkably good fit between the autistic mind and the digital age. For this new generation of children with autism, I anticipate that many of them will find ways to blossom, using their skills with digital technology ….”

Simon Baron-Cohen, Professor and Director of Autism Research Centre, University of Cambridge

Persuasive Technology - an introduction for psychologist

1. Introduction2. Persuasive Technology 3. Context: ASD/Selfregulation4. Questions, debate

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Some precautions – I am not qualifed

I am not a cognitive psychologist

I am not a educated ASD-teacher

I know nothing about raising and caretaking of individuals with ASD in Hungary

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HANDS preproject – EU-FP7 funded?

ResearchPartners• Center for Persuasive Design, Institute of communication, Aalborg University, Denmark• Department of Education, London South Bank University, England• ?ELTE University, Budapest, Hungary

Testsites• Egebakken, Aalborg, Denmark• ?Langagerskolen, Denmark• ?www.up.se, Stockholm, Sweden• ?Schools in GB• ?Autism Foundation, Hungary

Softwaredevelopment• Wirtek - Romania, • ? – Denmark

Budget and timeframe• 1-2 mill eu, 3 years

Projectmanager• Morten Aagaard Professor Per Hasle,

AAUCEO Michael Sørensen,

Egebakken

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Persuasive Technology

Persuasive Technology – how computers intentionally can change attitude or behaviour of people

”If Persuasive Technology works, can you persuade individuals with ASD to get a better life?”

Morten Aagaard

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INTERACTIVITY

Advantages of Computers as Persuaders

1. Be more persistent than human beings2. Offer greater anonymity3. Manage huge volumes of data4. Use many modalitites to influence5. Scale easily6. Go where humans cannot go or may not be

welcomeB.J. Fogg Persuasive Technology, s 7

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Credibility and userintentions are prerequistes

Succesfull Persuasion

Professionally designedPersuasive Technology

Experienced Credibility

Well understood and confirmed

userintentions

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The functional triad

Tools– increases comptencesMaking target behaviour easier to doLeading people through a processPerformning calculations or measurements that motivate

Social actors – creates personal relationsReward people with positive feedbackModelling a target behaviour or attitudeProvide social support

Media – gives access to experiencesAllowing people to explore cause-and-effect relationsProviding people with vicarious experimences that motivateHelping people to rehearse a behaviour

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Persuasive Tools

• Reduction - simplification

• Tunnelling - guidance

• Tailoring – customisation to the single individual

• Suggestion – giving new positive oppurtunities

• Self-monitoring – Performance indicators/raising selfawarenes

• Surveillance – observation by others

• Conditioning – instrumental learningB. J. Fogg, Persuasive Technology, s31-60

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Persuasive Tools

1. 2.

4.3.

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PT/Social simulator

www.uge40.dk

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Social actor

www.uge40.dk

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Kairos – the moment

To the oppurtune moment to involve the users.B. J. Fogg: Persuasive Technology, s41

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Commercial Cairos

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Context: Individuals with ASD

”B.J. Fogg used methods from experimental psychology to demonstrate that computers

can change people's thoughts and behaviors in predictable ways.” http://en.wikipedia.org/wiki/B.J._Fogg

___________________________________________________

• Individuals with ASD often feel comfortable with ICT: They allow anonymous interaction, they are in control of the interaction, …

• Individuals with ASD have serious difficulties implementing instructions detached from the situation where the instructions should be used

• Individuals with ASD often lack of conzentrationproblems, memoryproblems…

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Technology and development considerations

Technology• Personal Digital Assistents• Mainstream technology(MS, C#, DB)• Standard communication possibilities• Possibilities for log

Development• Designers(teachers)

and Metadesigners(researchers)• Offering of services• Customisation possibilities

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Idea 1Prototype 1+2 - Winsor, MeMouse

Personality, Storyboard, Animation + HID

Winsor

MeMouse

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Idea 2Handy Interactive Persuasive Diary(HIPD)

• Memorysupport• Support of timeplanning - customised to their

mental level• Increase attention to problematic attittudes• Increase selfconsicousness• ?• ??

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Idea 3Theory of Mind(ToM) Simulator

• Social simulator• Userinterface - a game• Challenges in the game: variants of Sally-Ann

exercise• Challenges is adapted to the single individual

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…from the researchers point of view

• Acccess to severe many data about behaviour of individuals with ASD

• New ways of measuring ASD - defizits

• Data for measuring the persuasive effiency of the used software

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If it has to be wild:

1. Kairos identification with advanced statistics: Bayes net

2. Sensor technology