course powerpoint

U.S unveils plan for cars of the future

http://money.cnn.com/2014/02/03/autos/vehicle-to-vehicle-

communication/index.html?iid=SF_BN_LN

Caitlin Chuck Professor Klinkowstein

•  New life- saving technology

•  Reliable over human reflexes


•  Vehicle- to- Vehicle communication

Cars communicate directly with other cars on the road preventing accidents and maintaining traffic flow


Ethnographic Research

Will this new vehicle-to-vehicle technology make commuting

easier?


Observation 1 Observed students, who I do not know, in commuter lounge - Asked what their needs are as a student who commutes to school?


What the Commuters Said

Difficul:es of a commuter: -‐Long breaks in between classes -‐Being :red while driving -‐Could do other things while driving


Observation 2 Spoke to a friend to get the “average” persons opinion - How would the new technology benefit you?



Benefits: -Would make traveling easier -Convenience -No distracted drivers

Observation 3 Talked to a self proclaimed car fanatic - What do you think about the new technology?


He Said

New technology is: -‐New inven:ve technology -‐S:ll a liEle skep:cal -‐Prototype shows future possibili:es


Ethnographic Research Findings

•  New technology makes commu:ng easier

•  Time can be used doing other things

•  Safer travels/ less accidents •  Cars do not have distrac:ons like

people


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technology vehicle

vehicle technology

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onslike people