design business and innovation course powerpoint

U.S unveils plan for cars of the future

http://money.cnn.com/2014/02/03/autos/vehicle-to-

vehicle-communication/index.html?iid=SF_BN_LN

Caitlin Chuck Professor Klinkowstein

• New life- saving technology

• Reliable over human reflexes


• Vehicle- to- Vehicle communication

Cars communicate directly with other cars on the road preventing accidents and maintaining traffic flow


Ethnographic Research

Will this new vehicle-to-vehicle technology make

commuting easier?


Observation 1

Observed students, who I do not know, in commuter lounge

- Asked what their needs are as a student who commutes to school?


What the Commuters Said

Difficulties of a commuter:

-Long breaks in between classes -Being tired while driving-Could do other things while driving


Observation 2

Spoke to a friend to get the “average” persons opinion

- How would the new technology benefit you?



Benefits:

-Would make traveling easier -Convenience -No distracted drivers

Observation 3

Talked to a self proclaimed car fanatic

- What do you think about the new technology?


He Said

New technology is:

-New inventive technology -Still a little skeptical -Prototype shows future possibilities


Ethnographic Research Findings

• New technology makes commuting easier

• Time can be used doing other things

• Safer travels/ less accidents• Cars do not have

distractions like people


Additional Research


Additional Research:“Disruptions: How Driverless Cars Could Reshape Cities”By: Nick Bilton

Summary: Lists things people can do while communing in driverless cars, like working out; the car would become an extension of the home.


Additional Research “Data Shows Google’s Robot Cars Are Smoother, Safer Drivers Than You or I”By: Tom SimoniteSummary: Technology provided by driverless cars lead to fewer accidents, the Google car cameras collect data from is surroundings and can keep records of who is responsible for an accident.


Additional Research:“Driverless Cars Will Transform The Consumer Relationship With Businesses”By: Anand SavaniSummary: Connecting the car to every aspect of life, like running errands, the car would remember that on the way home you need to pick up dry cleaning, something you might have forgotten.


Proposal for an Innovative Business


Proposal for an Innovative Business:

Use the interior of the self driving cars as a malleable extension of the home.


Proposal for an InnovativeBusiness:

Personalization and custom designs of self driving cars will become another industry.


Proposal for an Innovative Business:

The space could be used for things like relaxation, a gym, or personal office.


Tagline Study


Tagline Study

Existing TaglinesBMW: The ultimate driving

machine Disneyland: The happiest

place on earth L'Oreal- Because I’m worth it


Tagline StudyImage Research


Tagline StudyImage Research 4


Tagline StudyNew Tagline:

Extension of Home


Tagline StudyManipulated Background

Image for Tagline


Tagline Study Final Tagline Study


Workings and Output

-Cluttered Space-Unused near- future driverless car interior-Purpose and theme of empty space-Contents and arrangement -Final new room in unused car space(driverless car)


Diagram Sketches1


Diagram Sketches2


Diagram Sketches3


Final Diagram Black and White


Final Diagram Color


design business and innovation course powerpoint

Economy & Finance

tagline study new tagline

driverless cars

accidents cars

new vehicle

vehicle technology

robot cars

new inventive technology

new life