cost effective optimization service by: agiletocommitment on kpi improvements for worst cells,...
TRANSCRIPT
Cost Effective Optimization Service
by:
Agileto
AGENDA
Current MNO challenges
Our Solution
Key benefits to MNO
2
MNO Key Challenges
3
Introduction/TTM of new Technologies (4G, 5G, Het-
Net…)
Balancing Revenue with Capex and Opex
Maintaining and Optimizing the current infrastructures
Managing Customer Experience: CEM v/s churn
Budget constraints: High data traffic v/s low ARPU
Marketing challenges: more throughputs & diversified services
4
Reality Question : how fast can you go on square wheels?
Hence they seem to announce throughputs and quality using features and fine tune parameters
Network operators tend to push the envelopes for new technologies and services
Physical layer as Square Wheels
5
Spending on Pushing or/and pulling will not get you faster
Parameters can help – one cornerstone
3G/4G/5G are slowed because of unoptimized Physical Layer
MNO has been relunctant on Optimizing Physical Layer:
BUT… the ROI is appealing!
Mobile Network Layers
Customers see their “Application” which reposes on modules held by the Physical Layer
6
Importance of Physical Layer
Physical Layer is the foundation of Mobile Network
Physical Layer is mainly about Propagation
7
AGENDA
Current MNO challenges
Our Solution
Key benefits to MNO
8
Our Solution: who are we?
9
Strong with more than 15 years of experience in mobile telecom:
• Design
• Deploy
• Optimize
Specialized in solving
propagation issues and optimizing 2G/3G/4G
MNO’s physical layers
Powered by Agileto
an advanced multi-
technologies optimization
tool
Flexible to offer on-site and remote services:
• Leveraging CAPEX+OPEX with aggressive ROI
Our Solution in details
10
MapInfo and Google Earth
interface
Radio network layers
visualization
KPI Mapping per cell (CDR, CSSR,
Throughput, Traffic, ...)
Quick investigation of worst cells of
predefined zone
Main Input for analysis and
optimization:
SHO et HHO Counters
OSS traces
Drive Test Scanner
Measurements
Audit and analysis of
network status:
Sanity check: identification of
discrepancies
Different types of neighbors per frequency/tech
Geographical distribution of
BCCH, PSC, PCI…
“Real coverage” of Best Server and HO zones
Automatic Neighbors
Optimization
Respecting operator’s
strategic rules
Micro on cell level
Macro on cluster or NW
level
Automatic identification of
pain points:
Rapid listing of border cells
Identification of Over shooters
cells
Quick identification of Cross Feeders
ANR: option based on cells’
locations + azim
Cells coverage areas evaluation
Top1/ASet/All
AGENDA
Current MNO challenges
Our Solution
Key benefits to MNO
11
Key Benefits to MNO
12
Leveraging CAPEX/OPEX
with agressive ROI
Multi-Layer flexibility: SLA commitment on KPI
improvements for worst cells, cluster and/or
BSC/RNC/TAC
Enhanced services of network Audit and Optimization:
2G / 3G / LTE I-RAT and Inter-Freq considerations
Vendor agnostic with unique and powerful optimization
algorithms implemented into Agileto tool
Optimization based mainly on the OSS traces
and scanner Drive test (minimizing CAPEX)
Nb of subscribers in a cluster of 15-20 suburban sites:
50K users
ARPU = 240€ in France (with aproximatly
100% penetration)
CHURN = 7%
Yearly cost of potential Churn is:
= 840 K€
30% churn retention
Yearly cost saving of
potential churn is
252 K€!
Key Benefits to MNO: ROI
13
Cost saving = ARPU x Churn % x 30% retention x average nb of subscribers in cluster
Why choose Agileto?
14
Young and dynamic firm = flexibility and
mentoring
Experienced Professionals using
Agileto & other advanced Optim tools
and concepts
SLA based on KPIs’ improvement commitment
Unique solutions in the market
Minimizing CAPEX+OPEX with
aggressive ROI
Why choose Agileto?
15
We did not invent the
wheel! But we sure know how to help you
use it…
Agileto What kind of services are we providing currently ?
• Network Optimization services (including roll-out or/and swap) for any mobile networks (2G/3G/4G) from small clusters to large (BSCs/RNCs/TACs) areas;
• Benchmark analysis on multiple drive test metrics/networks;
• Enhanced Agileto PRO Edition license(s) for your own usage;
We are providing for FREE our services as POC (Proof Of Concept) for all our new clients so do not hesitate to contact us Today !
Agileto Contact details:
Web site: www.agileto.com
Sales: [email protected]
Support: [email protected]
Phone: +40 773 991 443 (10:00-17:00 GMT)
Skype Id: agileto
Facebook page: (Agileto Tool) https://www.facebook.com/agileto