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Mac3 in the world

Analyses of world market opportunities.

October 2010 Mac3 in the World 2

Who is Mac3

Company ProfileMac3, world leader for float switches, is

a solid Italian Industry operating throughout the world, offering electronic and electromechanical products of excellent quality which have been developed specifically for the hydraulic field.


Who is Mac3

Technical and commercial growth in Mac3 is happening thanks to values which are guiding us from the beginning of our history.

These values are strictly related to Corporate Social Responsibility and are listed and specified in our Charter of Values.

October 2010 Mac3 in the World

Vision

We believe that the proper management of water resources will be increasingly strategic and important in the future.

Our goal is to be ideal partners for those who must design and implement systems for pressurization and control of liquids.

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Mission

The Mac3 goal is to create efficient and user-friendly products for hydraulic systems while striving to produce the best quality electronic and electromechanicalhydraulic materials.

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Company Commitment

MAC3’s commitment is aimed at the market as well as our collaborators and partners (suppliers, converters, etc....).

It is strongly linked to the development of the economy as well as enhancing company’s human resources, respecting the environment and producing a positive social impact through its products.

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Marketing & Sales Hystory of Mac3

• Started in Italy with little shops• Pumps manufacturer: ITT , US producer, the

first.• Mac3 in the world for pumps manufacturer and

international fairs

Today about 60% income from export.

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Today & tomorrow

1st level

Big dealer. Today actual customer are big dealers.

2nd level

Now go to international marketing!

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Strategy

• Identify interesting markets• Commit market analyses• Take operative decision on good knowledge

• Analyses Pumps makers market

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WHY PUMPS MAKERS MARKET

• Mac3’s products are complementary at pumps; • Usually markets appeal are the same for pumps and

Mac3 products;• Customer profile for mac3 and pumps maker is very

similar

BUT

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WHY Pumps Makers (PMs) MARKET

• Pumps makers are often big industries• Pumps value is bigger than Mac3 products

SO

We would like to understand where are

pumps makers market and why.

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Our Experience

• Spain• Mexico• Argentina• USA• Cina• India

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Purpose of the research

• To reach a better knowledge about PM market• To identify quality and/or quantity data about PM

market divided by region.• To identify quality and/or quantity data about PM

market divided by typology.• To understand PM selling chain• To identify potential PM partners in selling

useful for Mac3.

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Expected Results

• Defining PM market • Understand market share for PM• Identify opportunities and obstacles to get

the market for Mac3 in relation with PM.• Define possible penetration strategy for

Mac3 in each region.


Learning objectives

• To build a market profile analysis• To reach skills to deal with analysis of an

unknown market • To reach knowledge in scouting methods• To identify different behaviors in different

cultures on commercial aspects of the same products .

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Approach

So collaborative approach …

We put the knowledge of hydraulic field and you the hard work to scout the market.


Regions

Hereafter the markets to be analyzed.

Brasil

Russia

India

Canada and USA


Mac3 Catalogue

Mac3 products are good quality and medium/high price.

Mostly there are chosen for reliability, well design and comfort.


Product categories

We can divide Mac3 production in the following categories:

• Level controller• Autoclave products

And in • Electromechanical products• Electronic products

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Float Switches

Float switch allows electrical equipment to start and stop automatically (usually pumps, but also electric control valves, alarms, etc.) when a prefixed level has been reached.

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Agma W

Level regulator very useful when used directly on pumps which must work in very small wells, for which the common float switch would not have enough room to work;usable even in the presence of debris.

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QuickStop Advance

Hydraulic level regulator of advanced design that eliminates the classic defects of such devices.

Main feature, patented, is the rapidity of operation of the system which goes from open to closed and vice versa in a fraction of a second

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Elettrosonda

Regulators for conductive fluid suitable for the minimum and maximum level control of deep well, tanks, cisterns etc

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Sensopress LCD

A high technology gauge and electronic level regulator that can be used in several liquid.

Measurement is made by a very sensitive pressure sensor

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MWRC1-MWRC2

Rail Control Water: automatic system for use rain water in place of potable water.

The device also checks the correct level needed, of rain water, and automatically switches to the aqueduct water if level is low or absent.

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Control and Emergency Panel

A broad range of electromechanical and electronic control panels and emergency panels.

To pilot pressurization units with 1 or 2 pumps.

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MacPress

Pressure switch for autoclaves.

Pressure Switches automatically control the START and STOP of electro pump under the pressure set point and its differential

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SuperSimplex E

Pumps electronic regulator with automatic reset for the extremely simple creation of pressurization units for residential and irrigation systems.

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Hydrocontroller

Variable speed regulators for electro pumps.

Guarantees a constant pressure despite flow variation and offers the users the benefit of constant water delivery (irrespective of the number of water collections)

Low energy consumption systems

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Conclusion

• Regards to our wide range of products we believe that Mac3 can be a strategic partner in the global supply of all devices related to the control of electric pumps and the level regulation of the liquids and pressurization systems.

• We know to enter world market is very hard

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The challenge

• For you and us to find the best way to exploit opportunities and reach the goal

MAC3 in the World.

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Thanks!

Nicola De Rosa [email protected]

mailto:[email protected]

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