bea2014 - corso

21

Upload: michael-bruce

Post on 04-Jul-2015

143 views

Category:

Education


1 download

TRANSCRIPT

Page 1: BEA2014 - Corso
Page 2: BEA2014 - Corso

dreams = social media content?

Page 3: BEA2014 - Corso

“Dreams are the royal road to the unconscious.”

-Sigmund Freud

Page 4: BEA2014 - Corso

Dreams are thekey

To theunconscious mind

Page 5: BEA2014 - Corso

What is the source of unexplained dream images?

Page 6: BEA2014 - Corso

Whereas the personal unconscious consists for the most part of "complexes", the content of the collective unconscious is made up essentially of "archetypes".

Carl Gustav Jung

Page 7: BEA2014 - Corso
Page 8: BEA2014 - Corso
Page 9: BEA2014 - Corso

The Modern Myth of the hero

Page 10: BEA2014 - Corso

We see the hero in

Movies

Page 11: BEA2014 - Corso

Books

Page 12: BEA2014 - Corso

History

Page 13: BEA2014 - Corso

Neighbors

Page 14: BEA2014 - Corso

Want effective social video?

Page 15: BEA2014 - Corso

Tell the story of the…

Page 16: BEA2014 - Corso

Make a social video that tells the story of a person who has overcome adversity

Assignment

Page 17: BEA2014 - Corso

Show the ordinary world

Page 18: BEA2014 - Corso

Show the

adventurecall to the

Page 19: BEA2014 - Corso

Don’t forget the mentor

Page 20: BEA2014 - Corso

Detail the battle

Page 21: BEA2014 - Corso

What the boon?