corporate social responsibility dream vs reality

8/9/2019 Corporate Social Responsibility Dream vs Reality

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Dream Vs Reality

By:Sukhchain Singh : 09020243035

Anoop Nautiyal : 09020243009



CONTENT

CSR -some basic dimensions

Stakeholders in CSR

Social commitments of Indian corporate

The real face of CSR

Reality and arguments against CSR

Recommendations for better CSR

Conclusion



CORPORATE SOCIAL RESPONSIBILITY

CSR is the engagement of corporate to serving thesociety.

CSR considers the impact of business on its variousstakeholders and vice-versa.

CSR operates in line with the three pillars of sustainable development i.e., economic development,

social equity and environment protection.

CSR has an ethical perspective.

CSR serves to neutralize the negative impact of business on society.

CSR emphasizes on accountability and transparency inbusiness operation.



Stakeholders for CSR

Stakeholders CSR activities and Dreams Reality

Natural environment y Judicious use of naturalresources

y Energy conservationy Abatement of polluting

emissionsy Waste management

y Very feworganizationhave concernabout natural

resourcepreservation andEnvironmentProtection

Consumers y Production of safe itemsand using biodegradable

packagesy Educating consumers on

product use and disposaly Being truthful in advertising

y Activities limitedto sector from

which profit canbe achieved.

Adapted from http://www.ncert.nis.in



Employees y Providing fair compensation

and benefits and safe workenvironment

y Eliminating discrimination

y Providing opportunities for

personal and professional

developmenty Having progressive human

resource policies

y SME wont able to

provides safeworking

Environment

y Industries likes

Chemical, Cement

wont able to createhealthy

Environment

Government agencies

(local state and central

government)

y Fulfilling obligations under

regulations and statues of

these agencies

y Cooperating in planning and

investigations

y Coordinating administrative

activities with these agencies

y Corruption

y Delay in response





Community y Providing economicstability

y Safe guarding publicsafety

y Protecting theenvironment

y Aiding in development of social and culturalresources of thecommunity

y Oppositionsfrom people arebarrier

Media y Being cooperative andtruthful about issues thataffect public welfare

y All regionimpossible tocover





SOCIAL COMMITMENTSOF INDIAN CORPORATE

Sl.

No.

Corporate Area of activity Beneficiary state

1. ITC y Primary education

y Livestock development

y Social forestry

y Integrated watershed development

UP, Bihar, MP, AP,

Karnataka, MP

2. ACC y Revival of traditional arts

y Preserving culture and heritage

y Afforestation

y Health and medicine

y Disaster management and relief

y Education

y Sports

y Water conservation

Rajasthan, HP, MP,

Jharkhand, Maharashtra,

AP

http:www.indianngos.com/corporate/aboutcsr.htm and http://www.itcportal.com/



3. Citigroup

y Women empowermenty Rehabilitationy Educationy Health

AP, TN, Karnataka,Kerala,Maharashtra, MP

4. HLLy Rehabilitationy Educationy Health and hygiene

educationy Water conservation and

harvestingy Women empowerment

Gujarat,Maharashtra, UP,Bihar, Jharkhand,

WB, Orissa, MP,Chhattisgarh

Sl.

No.


Adapted from http:www.indianngos.com/corporate/aboutcsr.htm and http://www.itcportal.com/



5. TISCO y Community developmenty Social welfarey Tribal area developmenty Agriculturey Rural industrialization

MP, Bihar, UP,

Gujarat, Maharashtra,Karnataka, Orissa, WB

6. SAIL y Community developmenty AIDS awarenessy Educationy Medical facilities and healthy Development of small

scale/ancillary industriesy Agriculture, poultry, fisheries

Maharashtra, AP, MP,Karnataka, Bihar,Jharkhand

Sl.

No.


Adapted from http:www.indianngos.com/corporate/aboutcsr.htm and http://www.itcportal.com/



Conti

Coca-Cola emphasizes 'using natural resources

responsibly'. Yet a wholly owned subsidiary in India is

accused of depleting village wells in an area where

water is notoriously scarce and has been told by anIndian court to stop drawing ground water



REALITY AND ARGUMENTS AGAINST

CSR

The limitations of CSR

The CSR activities of a company are limited to areas and activitiesfrom which profit can be achieved.

Business cannot really commit economic resources unlessgovernment or other institutions bear the cost involved.

CSR practices are more CEO driven and participation of variousstakeholders is limited.

The activities are concentrated in areas where resources areavailable for investment and resource poor areas are neglected.

Business case for observing CSR does not consider direct questionon participation, benefit sharing and economic democracy.

Ethical standards are rarely maintained.



Cont.

CSR limited to the big players; if the smallplayers are doing it, there is not enoughpublicity. Unless more visibility is given to

these programs, it would be difficult to makeit popular amongst corporates.

Social Consciousness is not priority for mostcorporates. To most organizations, it is acosmetic tool to ward off regulatory scrutiny.



RECOMMENDATIONS FOR BETTER CSR

Companies should extend their CSR activities in less privileged

states rather than concentrate in resource rich states.

It is essential that companies develop an effective value chain

system of their products through their CSR activities, which is

essential for competing in the global market.

It will give better results if activities are based on a more

participatory approach and touch the grassroots level.

Voluntarism among employees should be encouraged and

institutionalized through recognition and incentives.



RECOMMENDATIONS

There is also need for public-private partnership with well-defined controls and process for the best use of resources forsocial change.

Special training need to be given to business mangers in workingwith social issues.

Participation of small and medium business should beencouraged.

Experience has shown that working with NGOs is moreworthwhile and result-oriented. Joining hands with relatedNGOs is therefore advisable.



THANK YOU..

corporate social responsibility dream vs reality

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